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Delivering a Positive Mobile Experience that’s User-Friendly and User-Initiated

Mobile marketing can be hugely powerful and positive if it offers value to consumer experiences and their path to purchase.

But, when marketers employs annoying techniques users feel irritated. It’s critical to understand consumers’ likes and preferences as they access information, entertainment and commerce on their mobile devices. Though there is an expectation for relevant and personalized information discovery on mobile, there are times when users are not so happy about brands and personalized messages following them where they go.

A November 2014 study conducted by Redshift Research for Teradata and Celebrus Technologies reported a strong dislike for personalized brand messages, offers and updates on digital media.

42-51% of those surveyed said that they don’t like when ads follow them around the web. And 35-42% want to find information for themselves.

Source and image credit: eMarketer

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Mobile marketing is about engaging customers through positive interactions that increases likability and loyalty in the long run. Understanding consumers’ likes and dislikes can strengthen this relationship and encourage a stronger brand-consumer connect.

Here’s what users want most from their mobile experiences apart from relevance and context:

No Intrusion
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Consumers want to avoid invasive marketing messages and do not want to be interrupted during their activities on a mobile device.

A 2014 report on Chinese mobile users by PWC says “52% users associated mobile advertising as an invasion into personal space citing “too intrusive to my lifestyle” and “crossing the line into my personal space”.

More Control
Mobile devices are personal devices where users expect content to be tailored to their interest and what’s more they want more control on how and when to access information.

According to Salesforce/MarketingCloud Mobile Behavior Report 2014, 91% of consumers say access to content any way they want is important to them.

The future of successful mobile interactions is most definitely non-intrusive and more user-initiated. And users are glad to

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know that there are better options out there that’s letting them discover relevant content, services and awesome deals as and when they want. And the brands can connect with consumers in a positive and hyper-contextual way. Get to know – Xploree!

Xploree – Non-Intrusive, User-Initiated Search and Discovery Platform

With Xploree Search and Discovery platform, brands and services have a unique and likeable way to connect with users. Xploree has the ability to reach consumers across all apps, across social media, chat messengers, m-commerce, search etc. With an opportunity to provide millions of mobile users with what they need, we are enabling relevant and faster brand-user connectivity in the mobile moment. Xploree recommends the right content, at the right time to the right users, without intrusion or disruption to user activities on their mobile devices. The emphasis is on providing the user a delightful experience to discover content, service, offers or premium deals even before they search for them.

We wish our users many many happy mobile moments!

Get Xploree on Google Play Store.

Contact us to know more.

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User Experience is the Key to Brand Awareness and Recall

Every day we use products and services that seem as much a part of our lives as our friends or the air around us. It’s hard to imagine that, once, these products were unknown to us. The four different steps that are usually traced through a buyer’s journey are: Awareness, Interest, Intent and Action. Usually, if more attention is paid to building awareness and recall, the action or conversion comes easy.

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Awareness is the first step in discovery. We become aware of things that interest us through a wide variety of ways — seeing them in shops, hearing about them from friends and through the media, and (more often these days) social applications. Simplifying consumer experience by making discovery easier is the key to making an immediate connection with your customers.
Interest comes next. The user might have been made aware of new products and services but if they do not interest the user, there’s no point in going further. Here’s where contextual targeting comes in the picture. The more relevant information is shown to the users, the more the interest is in knowing further.
The consumers are ready to know more, discovery is easier with the small computer that we carry around in our pockets and purses every day. There’s a need to present information that is most relevant and personalized to user interests.
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Intent is a big player in all conversions. Intent drives the desire to acquire information, object or service. Where there is intent, there’s a decision making process involved. When a user searches for car repair services, the intent is clear. There is an incredible opportunity in providing content based on user intent, not only to the benefit of marketers but also for a meaningful user experience.

There’s a reason why interest supersedes intent. “I might not have had the intent to know or buy something, but since it has piqued my interest, my intent to know more has been influenced.”

Action usually follows when all the above conditions have been satisfied. “A point where I am aware of the information or service, it interests me, I have the intent to get that information or service, the final decision process is simplified. I will now look for the action ‘buttons’ to complete what I intent to do.” This is where mobile commerce has to be ready to let the user complete the intended action in as few steps as possible.
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Brand Awareness

Brand awareness or recognition is measured by how a user is able to recognize the brand logo or product being displayed in the marketing messages.

The more we see the more we know, the more we know the more we trust and the more we trust the more engaged we are. This is true with any information, brand or service that we come across in our daily lives. For marketers this visibility if of immense importance to improve consumers recognition of your brand.

Brand Recall

Brand recall is measured by how many times users were able to recall the brand name, product or service when prompted or during their encounter with similar or competing products.

Probability of recall increases with the number of times a user views or interacts with a brand image, it could be either a logo, a well-known product or simply appealing consistent messaging.

Recognition and recall both play an important part in influencing a user toward decision and ultimately affects consumers buying behaviour.

With the short attention span on mobile, it becomes more important for marketers to focus on increasing perceptual identification of a brand and do it often enough so that consumers can increase brand familiarity. Customer experience matters and the more we focus on delivering in context, immediacy and with simplicity; the more we’ll see a growth in user engagement.

How Xploree Strengthens Brand Awareness and Recall

The important role of advertising is to enhance visibility and awareness of products and services.

However, when artificial intelligence solutions understand intent and map them to the right service, brand, and information – a whole new world of user driven brand connect opportunity emerges. This drives the industry away from Advertising as it exists today to a more searchable and discoverable brand and service experience for the user.

“Think about a world where Ad Technology is searchable, discoverable by user. The huge inventory of brand offerings out there today are not searchable by a user. They are the least discoverable based on users’ current intent. We are here to bridge this gap. With Xploree, we are letting users take control of this brand and service connect experience across applications.” Says Prima Dona, VP Product Innovation at KeyPoint Technologies.

With Xploree we have one of the most innovative solutions for brands to connect with their consumers in their exact moment of need. Delivering in immediacy, hyper-context and with hyper-engagement, Xploree is getting a lot of user love on the Google PlayStore as it delivers in hyper-relevancy and gives users complete control to view recommendations as and when they want.

We invite you to know more about Xploree Search and Discovery Platform that’s delivering an exceptionally high rate of 60-75% brand connect opportunity on mobile today. The ability to reach users at the right time, in right context is the holy grail of user-engagement.

Contact us to know more

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We’ll keep the discussion going, visit the blog again to see more posts on this topic.

 

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Effective Ways to Boost App Awareness and Re-engagement

The small screen is our preferred screen. Wherever we go, our convenient little smart computer is handy and there to assist, connect and entertain as and when we want. Mobile and mobile apps clearly have overtaken the good old computer monitor screens that we’ve been used to for the last couple of decades.

In January this year top free iOS apps were downloaded a whopping 10.3 million times! Records are being broken every month it seems. But downloads aside, are the apps able to retain their users in the short or long term?

  • According to Localytics the percentage of apps used only once is around 20%, with many games apps having a near 50% chance of being never opened again.
  • According to a 2014 report from mobile marketing firm Swrve on success of mobile apps, only 26 percent of users are active 24-48 hours from the first session and after seven days the retention rate drops to 13%.

The app market is overcrowded and highly competitive. Thousands of new apps are shouting for attention every day on the app stores. Getting user attention and more so retaining them for long is one huge pain point for most app developers and mobile marketers.

In addition to the problem being faced by app developers, app engagement is becoming more critical for retailers as mcommerce continues on the upswing. Reports show that digital shopping technologies today are influencing 36% or $1.1 trillion of in-store retail sales. (Deloitte study, The New Digital Divide, 2014)

Developing strategies for user engagement methods are crucial to rise above the highly competitive app marketplace. Engagement is a powerful indicator of user preferences and intent; publishers, marketers and retailers must put in all efforts to give the consumer a highly relevant and personalized experience.

Ways to Engage the Mobile Users

Let’s take a step back and see what is being done today to improve customer retention. Engagement is the key and re-engagement is essential to get the disengaged users back to the app or get them to use it more frequently. The best strategies to do so involve deep-linking, push notifications, in-app messaging and incentives.

  • Deep linking is one of the most effective ways to get the user to a specific place within an app that might be most relevant to the users’ current task or engagement.
  • Push notifications can be effective since they show up on the best real estate on mobile – the homescreen – but if not done right, can be annoying to users.
  • In-app messaging often compromises the overall mobile user experience, but can be effective only when it is highly relevant and contextual to the experience.
  • Incentives can prompt app usage says Google, Discounts special promotions are often appreciated by users and they are more likely to click on offers that help them in some way.

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App Discovery and Re-engagement with Xploree

Xploree is bringing in an innovative way to reach and engage users through deep linking opportunities during user conversations on mobile. Driving discovery through user-initiated platform, Xploree can recommend hyper-contextually let’s say you app is an e-commerce app and the user is conversing on a messaging app, discussing a product relevant to your domain. The user can now find recommendations leading either to your app’s App Store page to download your app or a video to get to know more about the app or a deep link to get to the action in one click.

When users find relevant information in context, the engagement or conversions increases with the user opening that specific information in the app rather than the webpage.

Xploree can help app developers bring visibility to their apps to those users who are conversing or searching for information very specific or close to your app theme. For example, you’d like new users to discover a new word game in the App Store. People searching for games related to “words” will get related recommendations within the App Store search. Such a possibility is also highly effective to:

  • Remind and encourage users to get back to your app
  • Recommend specific features or levels in your app (deep links to specific pages within the app)

Engagement is all about building relationships which in return builds trust and loyalty. Xploree is enabling mobile marketers to look beyond installs to bring visibility and engagement to their apps and when done in an unobtrusive way, it brings in way more positive user experience driving happy engagement.

Visit our blog again to know more about how the move to app engagement time as a metric of monetization can give a much higher return on investment as compared to just measuring the number of installs or clicks.

Contact us to know more how we can drive high reengagement for your app.

Connect with us on Twitter (@XploreeMoments) for latest update on #mobilesearch #mobilemarketing and user engagement strategies on mobile.

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Are you Still Switching between Apps to Search? That’s so Yesterday!

Users are spending more time than ever before searching for products, services, reviews, music, apps, and other content on mobile devices. According to comScore’s US Digital Future in Focus Report, 2015:

  • In the US, mobile search, which includes queries conducted via app and mobile browser, now accounts for 29 percent of all search activity, with smartphones driving a greater share (20 percent) than tablets (9 percent).
  • 6 billion web searches were performed on smartphones in Q4 2014

Are these millions of minutes spent searching on mobile proving to be productive for the users? Are there better alternatives out there?

Imagine you’re on a messaging app, chatting with your friend and making plans for dinner this evening. You might be interested in Italian dining and to make a decision during the conversation you would normally exit out of your messaging app, (1) launch a browser, (2) search for an Italian restaurant nearby, (3) find some nearby, (4) but search again to find if they have some promotions or coupons that you can use during the dinner tonight. (5) Now you might event click on the restaurant’s website to get more info on menu or location, and that could be another frustrating experience knowing that most of the small businesses websites are not web optimized.

Even after such searching there is a possibility is that you might have to start all over again – what if you got back in the conversation only to find that your friend might prefer a restaurant close to her place than the one you chose? There we go again.

That’s today for most smartphone users but so yesterday for those who are already on Xploree! Xploree optimizes mobile user experience by understanding user intent during user conversations in real-time and enables content discovery in minimum taps.

We agree with Yahoo’s Marissa Mayer’s “two tap rule”:

“Once you’re in the app, is it two taps to do anything you want to do? If no, time to redesign the app.” Marissa Mayer, CEO Yahoo.

2 tap it is, one tap to discovery, the second to action! Here’s what you’ll see on Xploree

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Faster and easier access to information is an expectation on mobile. Decisions need to be made in the exact moment of need and on the go. Platforms and apps that take advantage of improving consumer experience with simplicity, immediacy and in context will be the winners in these mobile moments.
Xploree is disrupting the entry barrier to search and discovery on mobile. The platform is becoming the single point of discovery for deals, discounts, and services etc. for its users. Better and faster user experience comes with intent precision and without the need to launch another app or a browser to search.

What’s faster than search? Discovery.

With Xploree, mobile users can discover new apps, trending music videos, brand offers, nearby restaurants, cafes, apps etc. without switching apps and in complete context on any messaging app. And what’s more, Xploree is 100% user-initiated. No pop-ups or intrusive marketing messages, Xploree lets users access information when they want and with a delightful element of discovering something they had not even searched for!

Time to say goodbye to inefficiency and find faster with minimum hops to search and discovery on mobile. The disruption to traditional mobile search is here, we invite you to ride the next wave of consumer connect with us.

Contact us to know more.

Xploree is enabling smarter ways to discover on mobile with an added element or delight of finding something that you might need or want but without even searching for it! It’s an experience waiting for you to be discovered. Search less, discover more.

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3 Strategies to Engage and Retain Consumers on Mobile

Mobile adoption rate has been exponential in the last few years and has exceeded desktop usage in most part of the world today. Whether accessing content, checking email, playing games, making purchases or listening to music, users expect easy interactions with brands and services to find what they are looking for. Mobile POS is extremely valuable for businesses and creating the most efficient path to discovery of a brand’s products or services is the best solution to engaging and retaining your users. However, businesses are not able to keep up with the rising consumer expectations.

Here are some recommendations for marketers to increase consumer engagement and retention on mobile:

“A good decision is based on knowledge and not on numbers.” Plato

1.Intent is the Key.

Do you know your user’s intent at present or in the next moment? Knowing user intent is the key to adding powerful precision to personalization. Personalization leads to relevance, engagement and ultimately user loyalty. Contextual content recommendation is easier on mobile through the vast amount of data that we can acquire from user’s actions. The more we focus on the purpose and the next step in a consumer’s journey, the better we can accomplish the mission to serve users in complete context.

“Measuring cost per clicks, impressions, downloads etc. have been the traditional ways to gauge the effectiveness of a mobile advertising campaign. With evolving context aware technologies and enhanced mobile data capabilities it’s easier for us to wean off dependencies on traditional models that rely on behavior, location etc. What matters more is understanding the consumers’ journey, preferences and intent.” Says Prima Dona, VP Product Innovation at KeyPoint Technologies.

“Knowing is not enough; we must apply. Willing is not enough; we must do.” Johann Wolfgang Von Goethe

2.User Initiated – Discovery of Experiences.

Brands and marketers are flooded with opportunities today to reach segments of users at random points of time. These are non-productive moments of a user who maybe seeking out opinion from friends on a new car but ends up seeing a brand message on washing machines. Or think of a scenario where a user is casually glancing through his social wall and seeing a content recommendation of a car pooling app. And the day he really needs a car pooling app, that very same brand is unable to reach him. Marketers end up often on the other side of a solution channel where the proximity to user intent is minimal and a typical shoot and wait approach needs to be followed. The frustration of users seeing irrelevant or current approaches of behavior and location optimized brand outreach translates into negative perception of your brand. Considering how we all perceive mobile as a personal device, it’s about time to give users more control on how and when they access information. Give your users a quality experience by letting them discover information and offers during their daily interactions on their mobile devices. The more marketers and businesses invest time in increasing trust with their customers, the more they’ll get rewarded through consumer loyalty and conversions.

“For it is in giving that we receive.” ― St. Francis of Assisi

3.Rewards.

Consumers love deals, and in the last couple of years have been more engaged on mobile loyalty programs since the mobile apps make it easier for them to collect and redeem points.

  • Over 2014, Starbucks My Rewards program had over 10 million customers with around 1.5 billion in revenue from mobile only.
  • 451 Research found that 37% of US mobile phone users had used mobile reward program apps to collect or redeem points, and 21% were interested in trying one. (Source: eMarketer)
  • eMarketer expects the number of adults who redeem coupons via mobile device for either online or offline shopping to rise from 78.69 million to 104.11 million between 2014 and 2016, or from 70.0% to 82.0% of all digital couponers.

It’s no doubt that loyalty efforts are most effective mobile marketing campaigns, rewarding for the users and translates to higher conversions for the businesses.

It’s all about making a user’s journey pleasant, easy and more relevant by satisfying their needs, intents and expectations. Bridging the gap between intent and action with relevance and engagement is the most effective way to build authentic relationships with the consumers. There is a sense of delight in discovery for a consumer that leads him to seek out more from the brand. All good stuff follows.

Contact us to know how Xploree provides hyper-contextual recommendations in real-time in a seamless and unobtrusive way to mobile users with relevance and engagement.

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Real-Time Mobile Promotions: Delivering on Consumer Expectations

Consumers are now getting used to redeeming coupons through their mobile devices and the trend is getting stronger every year. Mobile shoppers’ expectations are growing and there is an immediate need to make mobile offers more relevant and redemption effortless. Are brands and businesses doing enough to reach their users in their exact moment of need?

As consumers browse on their mobile devices for location, stores, restaurants, travel plans etc. on mobile, promotions are always huge influencers on their path to purchase. 63% of consumers are more likely to buy something from a retailer if they receive a coupon on their mobile devices while shopping in the retailer’s store. (Source: Mobile Shopping Survey by RetailMeNot, 2013)

Looking at the demand and acceptance of coupons and offers, mobile promotions have the potential to deliver incredible ROI for marketers. There is a need to fill in a huge demand as more reports indicate that most active mobile shoppers are looking for real-time deals and location based offers.

A recent study by Accenture reports on lack of personalized retail experience on mobile, it says that nearly 60% of consumers want real-time offers and promotions however retailers are falling behind on delivering this expectation with only 28% having the capability to deliver that service.

Statista reports that “In 2012, an estimated number of 34.7 million U.S. adults were mobile coupon users. This figure is expected to grow to 53.2 million adult couponers in 2014.”

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For the retailers, offering coupons and promotions in real-time is more important than ever. If a mobile shopper discovers competitors’ offers and does not see other brand offers, it is more likely that they would opt for those who can help them save money and reward them with loyalty points or continued deals. Convenience and value are now an expectation on mobile. Brands and businesses must use this opportunity on mobile to reach their users in their exact moment of need or better still delight them with offers in context (delivering on intent, location, activity, preferences). It is a win-win situation for all, one that provides higher conversions for marketers and a rewarding experience for the consumers.

Discover Promotions

Matching users’ preferences and intent on mobile Xploree suggests local and relevant deals offers from local brands and businesses. No matter how users are engaged on mobile, on SMS, messenger apps like WhatsApp, WeChat, Viber, or email or social channels, Xploree delivers in real time by letting consumers discover real-time promotions that are most relevant to them. The right message to the right users, at the right time benefits everyone.

Search for Deals

9 out of 10 mobile searches lead to action and more than 50 percent lead to sales. (Source: SearchEngineLand)

Search for a flight deal, restaurant coupons, shopping discounts, often are strong indications of purchase intent. Coupons and promotions are the drivers of ‘decision-simplicity’, to influence and persuade users to complete their purchase journey. There is a big opportunity for brands and businesses to be ready with in-context, real-time offers to satisfy their consumers in their immediate moment of need.

Increase In-Store Conversions

Xploree is leading the next wave of online to in-store conversion which is beneficial to all retailers to be part of the mobile commerce explosion.

A user searching or a restaurant discount or pizza deals can search for offers online and still not find the right one (location and valid dates), but with Xploree only relevant and hyper-contextual offers are recommended. Mobile offers have the power to increase in-store sales. A clearance sale of shoes might prompt users to add the coupon to their favourites and use it at the mall, or a CCD coffee coupon can be availed by the user at their next visit to Café Coffee Day.

Xploree is simplifying the traditional search process through a one-hop solution to finding relevant offers in context. Contact us to know more about how your promotions can reach millions of consumers in real-time.

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Localization Drives Higher User Engagement and Conversions

  • According to TRAI report less than 30 percent of the Indian population is estimated to be fluent or comfortable in English.
  • Based on a survey of more than 3,000 global consumers in 10 non-Anglophone countries in Europe, Asia, and South America, 75% prefer to buy products in their native language. (Source: Can’t Read, Won’t Buy: 2014 by CSA Research)

Reports and data from around the world are highlighting the importance of making multilingual marketing a priority to optimize consumer and customer engagement.

With increasing dependence on mobile devices for daily communication, and user expectations to communicate effortlessly on mobile, the need for an intuitive, multi-lingual and extensible solution across platforms and devices is more critical than ever before. There is a big opportunity to tap a wider user base in a variety of vernacular languages to aid users’ comprehension and increase their comfort factor by reaching them in their preferred medium of communication.

Businesses must focus on offering localized solutions on digital media to have a critical advantage over traditional e-commerce and m-commerce market models that have not yet integrated localization in their mainstream strategy.

Localization for User Acquisition and Engagement

Personalization and localization will no doubt create higher level of engagement as brands and businesses branch out in the global economy.

In digital marketing, personalization of targeted messages is positively associated with relevance and perceived credibility of advertising messages. That’s one reason why contextual information is increasingly becoming the core driver of mobile innovation. Adding language intelligence to hyper-context helps create new customer relationships and makes a pivotal contribution for increasing cognitive value of mobile advertising, flow experience and engagement.

Brands and services can accelerate local and global market acceptance through meaningful communication with multilingual audience in their language. Data and reports have shown that customizing and localizing for your user base can dramatically increase engagement and the possibility to gain millions of new loyal customers.

According to a study by Appia, 86% of the localized campaigns outperformed the English campaigns in both click-throughs and conversions. The average click-through rate for the English campaign was 2.35%, with a conversion rate of 7.47%. Meanwhile, local ads had a click-through rate of 3.34%, with a conversion rate of 9.08%.

When aiming for localization, it is important to know that localization is not translation. Localization requires a broader view of the cultural situation. Marketing creatives must consider adding a local touch or cultural spice to flavor the offerings. Being culturally aware on the terminology, expressions and cultural preferences is essential for a successful digital campaign.

Opportunities are being missed by not utilizing the local language preferences of users when viewing online or mobile content. Brands and businesses must realize this huge potential to reach to their consumers in real-time by localizing mobile advertising campaigns.

Xploree’s Language Intelligence

Xploree Search and Discovery Platform is powered by KeyPoint Technologies (KPT), is the leader in innovative language technology offerings for mobile consumers.  KPT has redefined the mobile consumer engagement & experience across platforms, devices by leveraging their core strengths in artificial intelligence & natural language processing. KPT recently introduced India’s first Indic keyboard, Lipi, on Android devices. Lipi supports 25 major Indic languages and 11 transliterated languages like Hinglish, Marathinglish, Punglish, Banglish, etc. which will empower local audience to communicate in their preferred dialect.

With language intelligence and hyper-contextual reach, Xploree will serve as an effective interface between brands/businesses and consumers delivering a positive user experience, increasing engagement and increasing conversions.

Contact us to know how a language intelligence solution like Xploree is better positioned to solve the problem of marketers needing proximity to user intent.

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Xploree Search and Discovery – a Finalist at InTech50 2015!

2014 was an incredibly favourable year for Indian startups in regards to venture capital funding and higher market valuations. The positive sentiment is driving phenomenal growth in the Indian entrepreneurial talent and innovation in technology, all set to pave the way for a smarter future for the world.

Sure, calls for celebrations, and we have our own very cool reason to celebrate this month. Excited to share that we have been selected by the renowned panel of InTech50 as one of the top 50 finalist among the leading Indian Startups at InTech50 2015! We are thrilled to be part of the amazing start-up entourage of Indian innovators and entrepreneurs this year and excited to showcase our innovation that we believe is the future of mobile search and discovery.

InTech50 is a forum where selected startups get an opportunity to present a pitch and interact with global CIOs. The event also presents an opportunity for start-ups to collaborate or partner with other companies which often helps accelerate their products or services to scale faster. Last year, InTech50 brought CIOs and technology leaders from all parts the world to Bangalore. This year’s event also promises to be an enlightening one with 25 CIOs from top global companies, 25 CIOs from India and 25 investors, angels and accelerators expected from across US and India.

Here’s what we bring to the event:

Xploree – Innovation for a Smarter Future

Mobile advertising and brand messaging is often ineffective, irrelevant and irritating to mobile users. Users don’t want to be interrupted, they want to be in control and want to be empowered by a positive user experience.

Effective

Understanding the disparity between the digital marketing models and consumer preferences, Xploree Search and Discovery platform (patent pending) is driving engagement through a 100% user-initiated, non-intrusive, search and discovery of brand offers, services and information in real-time on mobile devices.

Engaging

Xploree is establishing a positive relationship between businesses and consumers with credibility, entertainment and incentives. Xploree offers a highly effective marketing model for brands and businesses through:

  • Brand Visibility and Awareness
  • Content and Services Discovery
  • App Discovery and Download
  • App Re-engagement
Empowering

Xploree is powered by KeyPoint Technologies, an industry leader in innovative language technology offerings for mobile consumers that offers products in 120+ global languages including 30+ Indic languages. We present a tremendous opportunity for businesses looking for new customers who prefer to communicate in their local languages. Xploree has the distinct advantage of reaching out to a larger vernacular audience as compared to many other applications and platforms that are focused on English only marketing and content recommendation.

With a successful beta launch in the India test market, Xploree is looking forward to collaborations and launch in the US, MENA and SEA markets later this year. We recently received an incredible response at Mobile World Congress (MWC) in Barcelona and at Ad:Tech India in New Delhi; our nomination at InTech50 2015 is adding to our delight and celebrations this month!

We are looking forward to the event on April 15th and 16th at The Leela Palace, Bangalore. Our thanks to the iSPIRT team for organizing this opportunity to accelerate the Indian start-up scene and highlighting the new technologies that are ready to emblazon Indian technical excellence to the world.

Follow our blog and our social media accounts (LinkedIn, Twitter, Facebook) to receive latest updates on Xploree.

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Xploree Delighted by Accolades at AD:TECH New Delhi

Ad:tech New Delhi was a successful event for Xploree. Our management team returned from the event, quite elated and satisfied by the positive response they received from possible partners, media and event attendees. It was interesting to see how our product was creating a buzz in the hall and increased traffic to our booth as attendees shared info about Xploree with their colleagues or friends. Being called the “most innovative product at the event” sure made our day! A huge thanks to all of you who came back to tell us how you loved Xploree Search and Discovery platform and most importantly for sharing it with others!

Our session on March 20th, titled “Unfolding Hyper-Contextual and Pre-Targeting Revolution in the Mobile Moment”, by lead product manager Manish Jha, evoked curiosity and awe amongst the attendees.

We are catching up with the many new contacts we have made during the two days and are confident in bringing value to our future collaborations. Xploree was very well accepted and received which proved to be a strong validation for its innovative value proposition. The widespread coverage that Xploree received across media as one of the most talked about innovations certainly Ad:tech was a successful campaign. The upcoming Ad:tech events in India, US and SEA, will serve as a force multiplier for Xploree’s success.”

This year Ad:tech New Delhi event witnessed over 3500 attendees, 96+ Speakers, 30+ Sessions, 8 Sponsored workshops, 23 Partners and Sponsors and 58 Exhibitors. Our team at the event felt that the event was very well organized and managed by DMG events.

Adtech presence in India has been strong in the recent few years and promises to grow exponentially fuelled by mobile and tech advances and global investors interest in the Indian tech market.

“Globally, companies spent about $140 billion on digital advertising last year. One or more ad tech firms have a role to play in every one of these dollars spent. Going forward, ad tech will continue to play a crucial role in targeting ad spends precisely at the right consumers…Ad tech firms — both big and small — are re-writing the rules of advertising, changing how online campaigns are created and priced and setting goals so precise that shopping for customers is no different from say, drawing up a grocery list.” Via Indiatimes.com

Ad:tech is attracting major players in the digital marketing industry and proving to be a very useful medium for building partnerships between brands, innovations and the media community. There’s no doubt the event will get bigger and grander next year. And yes, count us in!

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Reaching Mobile Users in Context, Immediacy and with Simplicity

It’s elementary, my dear Watson. On mobile, keep it simple, in context and in the immediate moment of need

Mobile offers a unique marketing opportunity that enables brands and marketers to interact with their consumers in the closest proximity to user intent and action.

Mobile users are different than those searching on the desktop. With a shorter attention span and world full of distractions, immediacy of finding information, high relevance of content and ease of making a quick decision are some expectations of a mobile user.

Successful marketing is simply about making it easier for consumers to get the things they want, when they want it, and in context.

Context Matters

On mobile, brands and businesses today have the opportunity to use information on user preferences, geolocation, app usage etc. to offer personalized recommendations to the customers in their immediate context. Contextual information about the user is becoming the core driver of innovation today. The Internet of Things that’s one of the most trending topics of recent years is all around this concept of intelligent technology communicating with each other to assist users to complete actions or predict intent. Technically defined as: “a network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment.” (Gartner Inc.)

The more we know about what, when and where our users are searching for something, or taking it a notch higher by predicting a user’s intent or actions we have the capability to present better and highly relevant content in the exact moment of need. That’s context.

In the Moment

When they need it, they need it right then. Finding relevant information on mobile whenever and wherever is a demand and expectation, if you cannot provide that information fast enough then there is a high probability that your audience or customers will leave. It can be a challenge but also a huge opportunity for technology to cater to the demands of mobile users in their ‘mobile moments’.

Search, action and conversion happens in a fraction of time on smartphones as compared to a desktop or even tablets Research shows that 70% of mobile search leads to action within an hour. Including an easy and clear call-to-action in marketing campaigns or applications will make consumer interaction on mobile more effective and give you a competitive edge.

Ease and Simplicity

Success of any application, platform or a marketing campaign lies in giving its users a positive and meaningful experience.

“The single biggest driver of stickiness, by far, was “decision simplicity”—the ease with which consumers can gather trustworthy information about a product and confidently and efficiently weigh their purchase options. What consumers want from marketers is, simply, simplicity.” Harvard Business Review’s Corporate Executive Board’s survey report of more than 7,000 consumers and interviews with hundreds of marketing executives and other experts around the world.

Creating an easy path to decision is the best path. Perhaps the best example is the “two tap rule” as defined by Yahoo’s Marissa Mayer.

The test for the rule is simple, says Mayer: “Once you’re in the app, is it two taps to do anything you want to do?” If yes – the app is a go. If no, it’s back to the drawing board.

We’re glad to be following and implementing the two tap rule on our platform where you discover what you want in one tap and complete an action in another!

It’s quite evident from what we see around that a positive connect happens when users find information in context, immediacy and with ease. The aim to delight consumers in their journey is an essential element to success.

About Xploree: Xploree is the industry’s first user-initiated, hyper-contextual, platform with language intelligence that conveniently connects mobile device users with brands offers and services in the exact moment of need. Xploree predicts a user’s needs and delights them through their journey across applications as they discover most relevant content, apps, deals and services.

Contact us at info@xploree.com to know more.