It’s elementary, my dear Watson. On mobile, keep it simple, in context and in the immediate moment of need Mobile offers a unique marketing opportunity that enables brands and marketers to interact with their consumers in the closest proximity to user intent and action. Mobile users are different than those searching on the desktop. With…
KeyPoint Technologies is exhibiting their latest innovation Xploree Search and Discovery Platform at ad:tech New Delhi on 19th and 20th of March 2015. We are also participating at the think:tech session on Friday 11am to 12 pm titled Hyper-contextual Pre-targeting Revolution in the Mobile Moment. If you have been excited about how context-aware technologies are…
“The Indian smartphone market is becoming the next important market for growth, and competition among vendors is gaining steam. India accounted for 7% of global smartphone shipments in 2014, and that share will rise to 15% in 2020.” – BusinessInsider Report Indian companies like Flipkart, InMobi, Snapdeal and Olacabs have recently joined the billion dollar…
Mobile World Congress 2015, held at Barcelona, March 2-5, was undoubtedly the largest mobile focused show in the world. Keeping up with the theme of the year ‘The Edge of Innovation’, KeyPoint Technologies was proud to showcase their latest innovation Xploree Search and Discovery Platform to the world. From CEOs, executives and media, we connected…
KeyPoint Technologies will be introducing their latest innovation – Xploree Search and Discovery Platform at this year’s Mobile World Congress in Barcelona, March 2-5. Our team, including Sumit Goswami, CEO KeyPoint Technologies, Helene Anderson, Head of Marketing and Prima Dona, VP Innovation, will be participating in the largest global conference for mobile industry leaders in…
This article originally appeared on Product Nation Being context aware is about knowing location, identity, activity and time. Many context-aware technologies give a huge importance to location, but location is just one aspect of context, not the context. Location awareness can improve user experience, but knowing a user’s preferences and specific environment makes it all…
Originally published on Digital Market Asia Mobile adoption rates are increasing all over the world and smartphone engagement is playing an important role in decision making process for customer purchases. Today we know where our consumers are, what their preferences are and even predict what they would like to find or buy in the next…
This post originally appeared on gizmolead.com The proliferation of smart devices and the latest technologies have changed the way people interact with each other, unlocking several opportunities for e-commerce players to make the most of the available technologies. Mobile devices are increasingly becoming the preferred media choice with the greatest impact on consumer purchasing behavior. …
This post originally appeared on Product Nation It’s all about delivering the right message to the right audience at the right time, in the mobile moment. Today mobile offers us this capability to capture, analyse and execute in real-time on users immediate needs. Mobile is the disruptive force that is here to change long standing…