Collaborating with consumers in their mobile moment of need

Originally published on Digital Market Asia Mobile adoption rates are increasing all over the world and smartphone engagement is playing an important role in decision making process for customer purchases. Today we know where our consumers are, what their preferences are and even predict what they would like to find or buy in the next…

Read more »Read more »


Integrating Localization in Mobile Strategies

This post originally appeared on The proliferation of smart devices and the latest technologies have changed the way people interact with each other, unlocking several opportunities for e-commerce players to make the most of the available technologies. Mobile devices are increasingly becoming the preferred media choice with the greatest impact on consumer purchasing behavior. …

Read more »Read more »


Exploring Mobile Moments and Building a Consumer Strategy for your App

This post originally appeared on Product Nation It’s all about delivering the right message to the right audience at the right time, in the mobile moment. Today mobile offers us this capability to capture, analyse and execute in real-time on users immediate needs. Mobile is the disruptive force that is here to change long standing…

Read more »Read more »