Xploree’s Intent Driven Technology Powering Consumer Experience On Mobile

Mobile experience for Xploree means going beyond the arc and solving real consumer problems

Looking back at the Rio Olympics, a strong sense of ‘Mobile First’ has emerged that brings the focus back to mobile search. It’s a fairly new chat phrase that’s doing the rounds of tech circles after the much talked about ‘Big Data’ revolution. Rapid growth in mobile consumption has made the Rio games witness a nearly 150% jump in video streams over the previous edition. This demonstrates that almost all content in the future will take the mobile route for distribution. But, it can become a reality only when the mobile evolves and becomes a truly intuitive device for content consumption.

With most users starting their mobile journey pretty early on in life, the average age of mobile users has come down drastically over the years. Mobile users are now demanding greater autonomy and control on search and discovery, more so than ever before. Their aspirational mobile experience revolves around search results that matter to them the most. To that effect, the user’s intent and the context in which it is expressed will decide the manner in which content reaches consumers in the future. Intent-based technologies are thus poised to emerge as the ‘next big thing’ to revolutionize mobile search and discovery.
To reach out to consumers who wish to access their desired content, when they want, and however they like it, engagement on the mobile is all set to make a big splash by going viral through mediums such as chat, messengers, social networks and the likes. Instantaneous and spontaneous response to users’ intents and expressions on the mobile opens up a whole new world of possibilities for discovery. To see what’s making heads turn, let’s look at some popular user-initiated scenarios that come part and parcel with the Xploree keyboard.

Uses ubiquity of search platforms

Most of us use the internet’s information highway to access almost anything and everything through search engines like Google. We do this quite simply by expressing our needs with the keywords that are closest to our intent. It may be a single word or a typed search strings. Xploree makes the user search experience more integrated through its next-gen, artificial intelligence (AI) technology which is capable of predicting the user’s area of interest with great accuracy. While customers are at it on their phones, Xploree looks to deciphers their intent conveyed through the typed string or keyword. Further, it makes the mobile friendlier with its highly predictive and intuitive, multi-lingual keypad which doubles up as a personal assistant which serves meaningful suggestions.

 

Xploree Intent


 

 

Xploree Intent

Draws attention through intent driven icons

Most of us are expecting low to almost zero waiting time for getting our needs sorted on the net through relevant search results. Our behavior is largely influenced by on-the-go access to the internet data powered by the mobile. While using the phone to browse, chat, share, discover, install apps and do more, we have also become habituated to look at icons that depict notifications. When we are at it, Xploree opens up a delightful, non-intrusive information gateway that speaks about our possible interest areas to look at. Intenticons within the Xploree smart keyboard come extremely handy in this regard as they serve relevant content by prompting a set of highly imaginative and interactive icons to tap at. The experience thus derived is completely self-triggered and dispensed at our convenience.


 

Goes beyond social engagement

It has almost become like a habit for us to seek reviews, advice, suggestions and do a lot more over our vast social landscape of friends, relatives and acquaintances. This critical need is further amplified through Xploree engagement cards. We can now draw instant solutions through these cards and share them inside our chat windows. these cards also solve an inherent need among to store suggestions on topics of general interests, products and services while also making it sharable. They do so while we choose to chat with friends, browse the internet and play around with apps. You name the social channel, and Xploree promises to deliver the most apt content at the user’s precise moment of need. This feature is immensely helpful as it allows real time collaboration and at the right time.

Given the rising of popularity of social and messaging apps as a means of drawing brand engagement the world over, a similar trend is duly anticipated in India too. With chat messengers emerging as the most downloaded apps in the country, Xploree’s intent driven technology is expected to go a long way in powering consumer experience on mobile in the future.

 

Xploree Intent

Intenticons By Xploree: Introducing A Right Mix Of Images That Capture Human Imagination On The Mobile

Intent + Icons = Intenticons By Xploree


 

In spite of growth in app downloads and installations, mobile users in India are known to spend a significant amount of time on chat. Users typically rely on chat messengers for drawing suggestions, seeking guidance, and for conversing in general. Native Indian mobile users are also known to converse in a multitude of regional languages while at it. Many mobile users nevertheless end up using the Xploree keyboard to tap its multi-lingual and easy switch in between languages capabilities. They almost always end up expressing their intents with the help of icons, emojis or emoticons as we know it. By describing intents visually, the newly introduced Intenticons feature within the Xploree app vastly improves the basic keyboard by bringing a need-based suggestive aspect to it.


 

Birth of a new communicative icon

With the dawn of digital communication, a friendly face on conversations has almost become a norm in all daily chat and emails. These icons have since come a long way from merely clarifying statements and conveying humor or amusement. Be it the indication to kick off a party, to express gratitude, or to quite simply in the Indian context, do a ‘Namaste’, the use of these images have come to capture human imagination in the most fascinating manner.

This new release by Xploree expands the scope and utility of such icons by reflecting users’ mood and their need of the hour. Driving user context from human conversations is at the heart of Intenticon’s purpose to make the mobile a more helpful device. Aimed at taking emoticons to their next logical step, Intenticons capture long intents expressed by users and show responsive images that bring a sense of help and support.

An invention that harbors on human sentiments, Intenticons are slated to play a key role in deciphering real intent from a set of words expressed by users within their chat windows or while simply browsing. Glancing at the images below, we can see how mobile devices can gain a better understanding of our expression thanks to the use of Intenticons.

 


 

 

Utility of Intenticons in India

Currently, the Xploree keyboard supports 110+ languages, and this presents an attractive opportunity for reaching out to customers in India who use the Xploree app for its versatility. Statistics suggest, the average number of hours spent on mobiles is inching closer to that of television in India, a medium that is steadily losing viewership. With the year-over-year growth of image embedded campaigns reaching close to 777%, the utility of Intenticons finds growing advocacy among many marketers in the country. For them, the timing of their content’s delivery has become especially important to triggers a favorable response.


 

Scope of driving customer friendly marketing campaigns

It is estimated that India will witness a substantial increase in click through rates with the help of search induced and chat-based intents. By making a new beginning in this direction, Intenticons seek to drive transactions in the online mobile search space. Furthermore, this new feature by Xploree will take the user’s browsing experience to a whole new level of unhindered and interruption-free explorations. Therefore, it is safe to conclude that Intenticons are on the way to becoming one of the most sought after mediums for mobile discoveries.

The product development team of Xploree undertook numerous rounds of meetings to decide upon the name for these icons that are set to revolutionize content discovery and consumer engagement. The team sat down one fine Friday afternoon, a usual practice to catch up at lunch, before brainstorming on the apt name for these icons. By then, a buzz had already been created around some popular suggestions. To know more about the build-up and the final decisive result, stay tuned and read more.

Also, join us and let our UI experts help you discover innovative ways to improve customer engagement through user-friendly campaigns.

 

Xploree Keyboard - New Features

Delighting Xploree Keyboard Users with New Smart Features

KPT on an extended mission of empowering mobile users with Innovative consumer experiences and engagement has come up with a new release of Xploree keyboard. Based on regular interaction and feedback from our users we have explored some new aesthetic and tech savvy features to be included in our keyboard.
Due to ever changing consumer mind-set and demand for new colourful animated themes, Xploree keyboard is now embedded with two new interesting themes and other exciting features to delight users anytime, anywhere.

Some of the highlights of new Xploree Keyboard are:

Animated Themes: Two new seasonal themes named as Snow and Love Affair Theme are added to enrich mobile users for seasonal thoughts, expressions and delightful mobile experiences. As the cold of the winter transcends to the warmth of Valentines’ Day, our Snow and Love Affair themes offer the colour and charm to our users. Time to get away from the monochrome keyboard and add excitement to your typing!
Xploree Keyboard Theme

 

Content Discovery with Xploree Keyboard
Content Discovery: Your favourite Xploree keyboard now lets you discover content as you converse or type. Now you can enjoy the content from the music and entertainment with just a tap on Presto or with a long press on the Presto bar.
Type in the multiple languages with Xploree Keyboard
Easy selection of language: You can now easily change the language of their choice with a single touch of swipe. Now you have the flexibility to chat and message in their preferred language. Chat in your language and enjoy doing so

 

 

If you haven’t tried out our indic keyboard, give it try we are sure you will enjoy the experience of typing in the Hinglish, Manglish, Tanglish, Tenglish, Punglish and many more your native languagesThere are lot more features that we are working on , we are hopeful to make to your discovery really exciting and delightful in the coming year. We hope we would receive positive response about these changes as we progress ahead with new innovations in the coming days.
Our latest version is available on the playstore, download from here http://bit.ly/XploreeDR and start Xploring with Xploree. Please do let us know how your feedback presto@xploree.com on these new changes.

Meet-Presto-Xploree

Meet PRESTO! Powering Xploree with Hyper-Contextual Discoveries

Presto is the intelligence in Xploree who works hard to get the best deals and information at your fingertips – anywhere, anytime. Presto understands your intent and strives to give you what you want or with the predictive intelligence even before you have asked for it! Most certainly, Presto will become your most valuable mobile assistant the more you get to know it.

Why the name ‘Presto’?

We’ve been asked why did we name our character ‘Presto’? During the first few weeks of testing our platform Xploree, we often found a similar reaction from all testers, it was that of surprise and delight. The reactions were consistent from all those who experienced Xploree for the first time:

“Wow that was fast. How did it know?”

“It’s like magic! How did the app guess what I wanted?”

The two words that were always there were: ‘fast’ and ‘magic’. And, what’s fast and magic, is PRESTO!The magic behind Presto is natural language processing and artificial intelligence that powers Xploree, making it a delightful discovery platform for all mobile users.
Xploree
Xplore with Presto

During your conversations on any messaging app, emails or social media, you will see content recommendations that are most relevant to your immediate intent. It’s like discovering something that you would have searched maybe after a few minutes, call it magic or predictive intelligence!

What makes Presto most liked by our users is that it is completely user-initiated. Users get to choose which information/offers they want to view and when.

No intrusion, no pop-ups just silent recommendations that appear above the suggested text in the Presto Bar and it adds the deals or offers that are most relevant to your conversations (users see a number in superscript above the Presto icon on their keyboards and can access the recommended deals by pressing the Presto icon).
Presto

 

What will you discover?

Planning an outing this weekend? Presto makes intelligent recommendations on locations and deals based on your location preferences. Going out for dinner tonight? Presto! Some cool offers are now at your fingertips before you even search for them. And what’s more, all this happens within the application you are engaged with at the moment. No exiting the app to launch a browser, search and then scroll and still not find exactly what you were looking for.

 

Presto Experiences

We will be adding the various Presto Experiences to our blog in the coming days. Visit again to see how Presto delights you with awesome recommendations as you plan for your weekend, search for nearby restaurants, plan on shopping or search for a gift for someone special.

 

Presto More

Presto aims to delight and give more, so we have Presto more: instant call to actions like copying the code, a link to the website, share with friends or one tap call from your smartphone. In coming months Presto aims to add more actions to Presto More to make it more useful to the users.

ploree_Presto-More

With Xploree, your search and discoveries on mobile is fast and delightful, like never before. Presto respects user preferences by being non-intrusive and giving mobile users complete control on when to access the relevant recommendations. Presto adds to the delight of discovery, you’re missing out on knowing this incredible helper if you have not downloaded Xploree yet. Xploree is available in India, get it here. Discover Now!

 

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