Xploree’s Intent Driven Technology Powering Consumer Experience On Mobile

Mobile experience for Xploree means going beyond the arc and solving real consumer problems

Looking back at the Rio Olympics, a strong sense of ‘Mobile First’ has emerged that brings the focus back to mobile search. It’s a fairly new chat phrase that’s doing the rounds of tech circles after the much talked about ‘Big Data’ revolution. Rapid growth in mobile consumption has made the Rio games witness a nearly 150% jump in video streams over the previous edition. This demonstrates that almost all content in the future will take the mobile route for distribution. But, it can become a reality only when the mobile evolves and becomes a truly intuitive device for content consumption.

With most users starting their mobile journey pretty early on in life, the average age of mobile users has come down drastically over the years. Mobile users are now demanding greater autonomy and control on search and discovery, more so than ever before. Their aspirational mobile experience revolves around search results that matter to them the most. To that effect, the user’s intent and the context in which it is expressed will decide the manner in which content reaches consumers in the future. Intent-based technologies are thus poised to emerge as the ‘next big thing’ to revolutionize mobile search and discovery.
To reach out to consumers who wish to access their desired content, when they want, and however they like it, engagement on the mobile is all set to make a big splash by going viral through mediums such as chat, messengers, social networks and the likes. Instantaneous and spontaneous response to users’ intents and expressions on the mobile opens up a whole new world of possibilities for discovery. To see what’s making heads turn, let’s look at some popular user-initiated scenarios that come part and parcel with the Xploree keyboard.

Uses ubiquity of search platforms

Most of us use the internet’s information highway to access almost anything and everything through search engines like Google. We do this quite simply by expressing our needs with the keywords that are closest to our intent. It may be a single word or a typed search strings. Xploree makes the user search experience more integrated through its next-gen, artificial intelligence (AI) technology which is capable of predicting the user’s area of interest with great accuracy. While customers are at it on their phones, Xploree looks to deciphers their intent conveyed through the typed string or keyword. Further, it makes the mobile friendlier with its highly predictive and intuitive, multi-lingual keypad which doubles up as a personal assistant which serves meaningful suggestions.

 

Xploree Intent


 

 

Xploree Intent

Draws attention through intent driven icons

Most of us are expecting low to almost zero waiting time for getting our needs sorted on the net through relevant search results. Our behavior is largely influenced by on-the-go access to the internet data powered by the mobile. While using the phone to browse, chat, share, discover, install apps and do more, we have also become habituated to look at icons that depict notifications. When we are at it, Xploree opens up a delightful, non-intrusive information gateway that speaks about our possible interest areas to look at. Intenticons within the Xploree smart keyboard come extremely handy in this regard as they serve relevant content by prompting a set of highly imaginative and interactive icons to tap at. The experience thus derived is completely self-triggered and dispensed at our convenience.


 

Goes beyond social engagement

It has almost become like a habit for us to seek reviews, advice, suggestions and do a lot more over our vast social landscape of friends, relatives and acquaintances. This critical need is further amplified through Xploree engagement cards. We can now draw instant solutions through these cards and share them inside our chat windows. these cards also solve an inherent need among to store suggestions on topics of general interests, products and services while also making it sharable. They do so while we choose to chat with friends, browse the internet and play around with apps. You name the social channel, and Xploree promises to deliver the most apt content at the user’s precise moment of need. This feature is immensely helpful as it allows real time collaboration and at the right time.

Given the rising of popularity of social and messaging apps as a means of drawing brand engagement the world over, a similar trend is duly anticipated in India too. With chat messengers emerging as the most downloaded apps in the country, Xploree’s intent driven technology is expected to go a long way in powering consumer experience on mobile in the future.

 

Xploree Intent

Intenticons By Xploree: Introducing A Right Mix Of Images That Capture Human Imagination On The Mobile

Intent + Icons = Intenticons By Xploree


 

In spite of growth in app downloads and installations, mobile users in India are known to spend a significant amount of time on chat. Users typically rely on chat messengers for drawing suggestions, seeking guidance, and for conversing in general. Native Indian mobile users are also known to converse in a multitude of regional languages while at it. Many mobile users nevertheless end up using the Xploree keyboard to tap its multi-lingual and easy switch in between languages capabilities. They almost always end up expressing their intents with the help of icons, emojis or emoticons as we know it. By describing intents visually, the newly introduced Intenticons feature within the Xploree app vastly improves the basic keyboard by bringing a need-based suggestive aspect to it.


 

Birth of a new communicative icon

With the dawn of digital communication, a friendly face on conversations has almost become a norm in all daily chat and emails. These icons have since come a long way from merely clarifying statements and conveying humor or amusement. Be it the indication to kick off a party, to express gratitude, or to quite simply in the Indian context, do a ‘Namaste’, the use of these images have come to capture human imagination in the most fascinating manner.

This new release by Xploree expands the scope and utility of such icons by reflecting users’ mood and their need of the hour. Driving user context from human conversations is at the heart of Intenticon’s purpose to make the mobile a more helpful device. Aimed at taking emoticons to their next logical step, Intenticons capture long intents expressed by users and show responsive images that bring a sense of help and support.

An invention that harbors on human sentiments, Intenticons are slated to play a key role in deciphering real intent from a set of words expressed by users within their chat windows or while simply browsing. Glancing at the images below, we can see how mobile devices can gain a better understanding of our expression thanks to the use of Intenticons.

 


 

 

Utility of Intenticons in India

Currently, the Xploree keyboard supports 110+ languages, and this presents an attractive opportunity for reaching out to customers in India who use the Xploree app for its versatility. Statistics suggest, the average number of hours spent on mobiles is inching closer to that of television in India, a medium that is steadily losing viewership. With the year-over-year growth of image embedded campaigns reaching close to 777%, the utility of Intenticons finds growing advocacy among many marketers in the country. For them, the timing of their content’s delivery has become especially important to triggers a favorable response.


 

Scope of driving customer friendly marketing campaigns

It is estimated that India will witness a substantial increase in click through rates with the help of search induced and chat-based intents. By making a new beginning in this direction, Intenticons seek to drive transactions in the online mobile search space. Furthermore, this new feature by Xploree will take the user’s browsing experience to a whole new level of unhindered and interruption-free explorations. Therefore, it is safe to conclude that Intenticons are on the way to becoming one of the most sought after mediums for mobile discoveries.

The product development team of Xploree undertook numerous rounds of meetings to decide upon the name for these icons that are set to revolutionize content discovery and consumer engagement. The team sat down one fine Friday afternoon, a usual practice to catch up at lunch, before brainstorming on the apt name for these icons. By then, a buzz had already been created around some popular suggestions. To know more about the build-up and the final decisive result, stay tuned and read more.

Also, join us and let our UI experts help you discover innovative ways to improve customer engagement through user-friendly campaigns.

 

Xploree-on-Coolpad-Note-3

Innovation in Intelligence Driven Mobile Keyboards

Autocorrect, next word prediction, themes, emojis. Well, almost all mobile keyboards around can do all of that. Where’s the innovation?

The keyboard is one of the most used mobile applications, is there one that can deliver a unique and exceptional user-experience?

A disruptive and more importantly a useful technology is one that helps solve a problem or make life better and easier for its users. Mobile users are different than those searching on the desktop. Immediacy of finding information, relevance of content and ease of making a quick decision are some expectations of a user using a smartphone.

Users are constantly interfacing with their mobile devices to share, socialize, consume and create content, avail services etc. Facebook and Whatsapp stand out as as the most popular apps based on user base. But the two other engageement touchpoints that see a high engagement –are Call and Keyboard. However, from the mechanical clicks to soft touch and touchscreens, the most widely used input device, the keyboard has not seen outstanding changes in the last few decades. Not many existing keyboards are recognizing the importance of the keyboard is an effective platform to build innovative consumer experiences.

 

The Evolution of Keyboards

It was not until 2007, with the launch of Apple iPhone that the touchscreen and the soft keyboard became the preferred text input methods on mobile phones and soon enough for many other mobile devices.

In the world of keyboards, users have a lot of choices. But the ones that will see more user love in the coming months and years will be the ones that have the capability to bring simplicity to content and service discoveries. Predictive and intent-based targeting mechanism to deliver relevant information to consumers on their mobile devices at that single point of intent is the game-changing disruption that is not present in most of existing keyboards available on Android or iOS. There’s still much to be seen in the new era of evolution of mobile keyboards.

 

Next-Generation Keyboard

Keyboards are doing all kind of key things like autocorrect, themes, word prediction, multiple languages and emojis but there is hardly any competition when it comes going beyond the expected and giving mobile users the hyper-intelligent content and services discoveries that delight them in their exact moment of need.

Xploree is focused on empowering the consumers to decide when they want to interact with a discovery. The entire discovery experience is user-initiated that’s based on the principle of respecting user preferences on mobile. Of all the predictions on mobile user experience and engagement, Xploree stands out as an innovative and intelligent keyboard.

Xploree’s strong point is also that it allows the user to be in control, granting a more enjoyable and a satisfactory consumer experience through nonintrusive, non-interruptive, relevant content recommendations.

It is perhaps for these reasons that Xploree has managed to partner with leading ecosystem players including Yahoo, Groupon, Grabon etc. and OEM majors who have pre-installed the platform on mobile devices. For instance Coolpad’s latest model Coolpad Note 3 is pre-embedded with Xploree keyboard that pivots on delivering consumer experience discovery on mobile with special attention to the privacy needs of the markets where it is shipped. Xploree keyboard allows opt-in for personalized discovery across apps and then delivers deals, services etc. by understanding the consumer expressions and intent on the device thus putting the choice in consumers’ hands.

 

Xploree Benefits to Mobile Users
  • Experience useful search and discovery without exiting the app, and remain in control of the recommendations.
  • Non-intrusive, non-interruptive,user-initiated interactions.
  • Xploree delivers a seamless user-experience across apps including mobile search, mobile instant messaging, mobile email, mobile commerce, and mobile app stores.
  • Strict privacy controls, opt-in, opt-out features, quick opt-outs (such as incognito mode on browsers).
  • Multi-lingual keyboard supporting vernacular languages such as Hindi, Telugu and transliterated languages such as Hinglish

 

Understanding and delivering on user intent is the next frontier of mobile user experience and engagement. Xploree Keyboard brings in simplicity and insight to delight the users in their mobile moments whether the intent is to find a nearby pizza place in the next minute or book air tickets for this weekend. Xploree users are enjoying streamlined experiences of finding relevant content or services without leaving the app they are engaged on most.

The partnerships and industry accolades for Xploree including Frost & Sullivan’s recent acknowledgement as the next generation mobile marketing is a strong acknowledgement of the transformation and evolution of mobile text input or next-generation keyboard technology.

Download Xploree here and find out how it helps you in finding the most useful information, product or service without leaving the app

Keypoint-Technologies

mCommerce on the Rise in India but are Retailers reaching their Mobile Users?

With India’s e-commerce market set to hit $76 billion by 2021 from $13.6 billion in 2014 (according to e-Tailing India), big retailers are going online and launching apps to attract Indian mobile consumers.

This article by Sumit Goswami, CEO KeyPoint Technologies, originally appeared on @IAMAIForum Thinking Aloud

Mobile apps are empowering consumers purchase process and offering retailers and businesses to interact with their customer dynamically. But, with more than one billion apps lining up on Android and iOS platforms, users don’t recall or have easy access to new apps and services that are available on the mobile or the web. In an overcrowded app market, cutting through the noise, and winning user attention has never been more difficult. Contrary to what many would assume, app discovery doesn’t just happen in the app store, search and discovery on some websites or apps are how most people find the apps that might be most useful to them. Obviously there is a huge need for a better way for users to discover new apps and engage with existing ones.

Retailers and businesses must make extra effort to rethink the approach to app visibility and engagement. For example, approach and interact with users where they are engaged most: during user conversations on a messaging app. If users can find relevant recommendations that match their immediate intent, they are most likely to click on a deep link to view a local offer within the shopping app. Platforms and apps that support deep-linking can create a higher level of engagement and retailers must take full advantage of such platforms.

Messaging Apps are now the Most Loved Platforms

According to a report by Flurry, retention rates of messaging apps out-performed the average of all apps. Messaging app retention was found to be 1.9 times better than the average for one-month retention and 5.6 times better than the average for 12-month retention.

In the agile Indian mobile landscape, it’s great to see innovations moving beyond simple ecommerce apps to building stronger engagement models with their users. Flipkart’s new chat app Ping is a step in the right direction of reaching users where they are engaged the most, on messaging apps. There is an incredible power in reaching users at the point of intent or delighting them during their conversations on messaging apps. Brands can reach out and interact most effectively through the users’ preferred medium of conversations on mobile.

We agree with Snapdeal CEO Kunal Bahl’s statement, “Mobile is one of the key drivers fueling the growth of ecommerce. In line with this, our mobile-based open marketplace will allow businesses as well as individuals to harness the power of the Internet instantly through conversations.”

Most certainly, a good step forward as shopping becomes more fun and social experience. However, looking at the scenario globally, not many smartphone users have more than 5 retailer apps on their devices. Also, once downloaded the apps are not often used, which leads one to worry about app engagement (the frequency of use of the app once downloaded by the users).

A recent study by Forrester found that only 8 percent of the smartphone owners with at least one app used them daily, while 13 percent said they never used the retail app they downloaded.(Source: Digiday)
forrester-retail-apps

Are retailers and businesses exploring the possibilities of giving their users new experiences and engaging with them at the right time and with the right recommendations?

 

Finding an Optimal Solution to App Discoverability & App Engagement Challenge

App discoverability is a challenge for most brands and businesses and app engagement could be getting tougher by the day as hundreds of new apps launch on android and iOS every day. Then, what is the best solution? There are many apps flooding the play store, some no doubt are very engaging to users, but the optimal solution is to have a common platform that can make these app discoverability and app engagement easier.

The future is strong for mcommerce, but a plan to reach out to the mobile users through apps only needs a rethink. In the bigger picture we need a sustainable cross-app, cross-platform model that gives consumers a one stop access to information, products and services that they need in that single moment of intent.

 

The key is to reach users where they are engaged most and doing so in a non-intrusive way to respect user preferences.

On recent premium partnerships and awards for Xploree, Sumit Goswami, CEO KeyPoint Technologies added, “We are very excited to see industry recognition coming our way as Xploree Search and Discovery platform offers a cross-app, cross-platform solution enabling retailers and businesses to reach their mobile users at that single point of intent. And, for the consumers it is a win-win situation since they find relevant information in their exact moment of need, in a very non-intrusive and user-friendly way during conversations on their favorite messaging apps or social platforms. Apart from Xploree’s deep-linking ability that directs users to product listings or specific deals, we are leading the multi-lingual mobile search and discovery ecosystem. We are ramping up fast and will bring multiple languages to Xploree in the coming months.”

Follow us to know more @XploreeMoments | facebook.com/Xploree

blogpost_july_2015

Best of the Mobile World: Easier App Discovery and Stronger User Engagement with Xploree

“App discovery, user engagement, user retention! There’s a lot I have to worry about when I launch my app and thereafter.” ~ App developers

“Millions of apps everywhere, how do I find the ones most relevant to me?” ~ Mobile users

Congratulations! You just got your app live on the app store! What’s next?

  • If you are not ranking high enough on app ranking metrics, chances are you will not be featured in the list when users search for related categories to which your app is associated.
  • Not much user engagement, the possibilities are you’ll be voted down as compared to those apps in your category that have more. “How do I get engagement when my app cannot even be discovered?” Good point.
  • 1 in 4 users are finding apps through search engines or search on play stores. But is that the best way to find what is out there? Maybe not.

With more than 1 billion apps lining up on Android and iOS platforms, users don’t recall or have easy access to new apps and services that are available on the mobile or the web. In an overcrowded app market, cutting through the noise, and winning user attention has never been more difficult. Obviously there is a huge need for a better way for users to discover new apps and engage with existing ones.

According to a report by Google, the average app user has 36 apps installed on his or her smartphone. That’s a pretty small number compared to the number of apps released every day, but how are even these being discovered? As we know from a Google report, most of these apps are discovered outside the app store.

app-discovery

Businesses and brands are spending millions on app installs and user engagement. Developers are struggling to stand out in the competition. Every day there are scores of new apps fighting for attention on the play stores. App discoverability is a major pain point for developers who are struggling to rise above the noise and let users discover and engage with their apps. The problem is evident: it’s not easy to be found and it’s going to get more difficult from hereon.

The need can be addressed not by better advertising or promotions, but through reaching out to the users in context and in their ‘mobile moment’, that single point of discoverability where the user’s intent is matched to the information that’s most relevant to him/her. Stand out and be found or be left out. Here’s how Xploree Search and Discovery platform can help.

How Xploree is positioned to enable app discovery, retention and engagement

Discovery in many ways, rules over search since it lets the users find what they have not even searched for. In the mobile world, it’s very apt to say that Discovery is faster than search. Discovery is one of the most relevant aspects in connecting information and services to users and with Xploree Search and Discovery Platform, users now have access to a non-intrusive, hyper-contextual mobile application that’s recommending the right services, content, app info and brand connect in the most relevant context.

Xploree is best positioned to enable app discovery, and app engagement and clearly addresses the problems mentioned above. With the ability to present deep links publishers can get better app installs and app engagement rates as compared to discovery through search engines.

What’s important and relevant is when you are able to reach out to the users in that single moment of intent when the user wants to book for a ticket, find a cab or is in a casual conversation with a friend and discovers the service or an app that helps him/her complete the immediate action or intent.

Brent Ladarola, Frost & Sullivan’s vice president of Mobile & Wireless Research, explains, “If a mobile user is using a messaging app to discuss a product relevant to an e-commerce app provider, s/he could be presented with recommendations that lead to the provider’s App Store page, or a deep link that requires just one click for app download. As this can be done while the user is still on the messaging app, the solution significantly enhances the marketer’s brand engagement opportunity.”

Xploree recommends instant information, enables apps and services discovery during user conversations on any messaging app.

Mobile is all about these moments when a need is fulfilled in that single moment of intent. Xploree is creating powerful mobile moment opportunities with user intent and context driven approach to mobile search and discovery. Begin on your path to discovery with Xploree – Discover Now!

Xploree is available in India on Google Play. Get it here.

Contact us to know more how we can drive high reengagement for your app.

Connect with us on Twitter (@XploreeMoments) for latest update on #mobilesearch #mobilemarketing and user engagement strategies on mobile

DISCOVERY-PHONE

Beyond Texting: Messaging Apps are the Portals to Brand-Consumer Connect

Messaging apps daily use is almost 5 times higher than the average for all apps that a user accesses on a smartphone, according to a report by Flurry. People send 30 billion messages on WhatsApp alone, which is incredibly active with more than 500 million monthly active users!

Messaging apps are engagement portals to communicate, connect, inform or endorse. Moving beyond the medium of connection between friends to friends, individuals to groups or fans, users to information; these apps are turning to be valuable platforms for users to search, discover and interact with brands, businesses and much more.

Snapchat is moving fast on becoming a media platform, last year we saw new features like Snapchat Discover that delivers news stories and videos, building on a revenue model and at the same time richer content focus that is appealing to mobile consumers. In near future, Facebook’s Messenger app would be capable of sending content beyond text. LINE, one of the most popular apps in the Asian continent is broadening out into extra services where brands, media and online services can promote new information, offering new opportunities for businesses to communicate with their customers.

The list goes on. Long story short, messaging apps have moved much ahead from being traditional texting apps to being a growing and profitable platform for user engagement and brand consumer connect. Mary Meeker’s 2015 internet Trend report on messaging platform services says it all, from stickers, games, taxi services to user stories, there’s much more going on and in plans for almost all messaging platforms. Here’s a slide from the 2015 Internet Trend report:

Mary-Meeker-Messaging-Apps-Report


Unravelling the Power of Conversational Intent

Fueled by the explosive growth, brands, publishers and celebrities have the attention of the messaging apps and are willing to invest and delve deeper to engage with their audiences. However a different strategy is required to gain consumer acceptance and avoid annoyance. Non-intrusive consumer engagement on messaging apps can be successful only if brands and marketers can tailor their messages to be:

  1. Contextually relevant
  2. Respect consumer preferences, and
  3. Deliver in the exact moment of need

With new messaging apps popping up and gaining popularity every year, there’s also a compelling need to have cross-app solutions. Delivering with simplicity, in complete context and in the immediacy of the moment, Xploree Search and Discovery platform offers the best solution, since a keyboard app has the power to be cross-app and cross-platform. What’s more, Xploree has the unmatched power to engage users in the ‘mobile interlude’, the few moments where a user waits for another to respond during a conversation. For example, during a conversation between two friends there are those moments when they need to decide on a place to meet. Getting recommendations during the chat session and with added incentives like discounts, location information and more, the decision comes easy. No doubt that messaging apps are opening up new doors to such mobile interlude opportunities and discovery becomes more meaningful when it at sync with the conversational intent.

Xploree comes to the mobile messaging ecosystem at the right time with the right intent to engage and serve users during their conversations on messaging apps. The two most powerful success elements that makes Xploree stand out is: intelligent hyper-contextual relevance as users discover brand offers and information and the much needed non-intrusive, user-initiated access to information on mobile.

At the end of the day, it pays to be in-context and to be of assistance to the users in their mobile moments. It’s just a matter of time how and when brands and services tap into the power of conversational intent. We thank all our partners who have joined us in the journey to delight users with simplicity, hyper-context and reaching out to them in their exact moment of need, all the while giving the users complete control on how and when they access the offers and information.

Mobile-Search-Discovery

The Future of Mobile Search and Discovery

Traditional search models that have worked well for desktop environments are not well-suited for the on-the-go mobile users. Mobile search and discovery is seeing a fast paced evolution with availability of vast amount of user data including social network conversations, preset or future locations, past actions or current searches. But is this sufficient? Mobile discovery services that can recommendations to users on what they intend to do rather than what they have done in past is the game changer.

Over 60% of smartphone consumers are accessing local information such as business directories, maps, local restaurants, movies information etc. Although many location-based technologies are making it easier for marketers and retailers to reach consumers in a target area, location is just a part of the complete context.

“These apps and devices are only scratching the surface. Currently, all of them require at least some user intervention or prompting. Eventually, we’ll see smarter applications that can infer more about a user, digging deeper into their interests and preferences and learning from mistakes. For instance, apps could know without explicitly asking, where a user works and lives and what their regular schedule entails, and when they might need a break–almost reading one’s mind.” Says Prima Dona, VP Product Innovation at KeyPoint Technologies, on iSPIRT.in

The future of mobile search and discovery lies with intelligent hyper-context and intent driven technologies. Proactive engagement based on users context and intent is where we see the innovation phase finally moving forward in mobile search and discovery. According to Gartner Inc., “context-aware technologies will affect $96 billion of annual consumer spending worldwide by 2015.”

 

User Intent Trumps Context

There’s been a new meaning to relevance with mobile in the picture. Mobile search and discovery is more intent driven than what was on the desktop. The environment and location is on a constant change. There’s a need for immediacy and higher relevancy as compared to a desktop search.

However, location, time, past actions and behaviour do not always predict the intent of a user. One of the most important variable that’s missing here is intent which varies with situation and environment. Intent driven technologies enable a more relevant user experience and mobile marketing campaigns must leverage intent-based intelligent solutions that increase brand favorability and perception.

A report from analysts at Juniper Research reveals that by 2018, the total advertising spend on mobile search & discovery will reach $16.8 billion, up from an estimated $6.4 billion in 2013.

 

Xploree – the Latest Innovation in Intent Driven Search and Discovery

“New opportunities lie in creating a predictive pattern to respond to a user’s need in real-time by offering relevant recommendations through need anticipation.” Prima adds.

With the intent to reach the right users at the right time with the most relevant information with an added delight element of giving them full control to access information when they want, Xploree is creating powerful mobile moment opportunities with user intent and context driven approach to mobile search and discovery.

This would mean:

  • A user on a mobile phone has an intent to book a taxi in the next hour or so, the intent arises during a conversation on a messaging app with a friend. He has instant access to contextual recommendations on booking a taxi at that very moment without launching a browser to search for one.
  • A conversation with a friend leads you to making plans for dinner and movie this evening, the recommendations are visible to you based on your intent, leading to a faster decision in the moment of need.

And many other such intent driven services and offers are accessible to Xploree users which provides a single unified, cross-app platform that’s empowering a stronger brand consumer connect on mobile. Mobile marketing is a successful only when it is able to provide a positive customer experience, gains their trust and builds loyalty in the long run. All this is possible only when we can deliver highly relevant content and offers in real-time based on user preferences and intent.

The era of mobile search and discovery enters a new phase where launching apps or browsers to search for information is soon to be history. Catering to the time-crunched and context expectations of mobile consumers, one hop, one tap, buy now buttons are changing the retail landscape of the future. In the near future we’ll hear more about how intent driven applications are transforming user experiences, excited that we are leading the trends! But as the cliché goes – the future is already here.

Xploree is available in India on Google Play. Get it here.

Messaging-apps-Xploree-Mobile-Interlude

Unmatched Opportunity of Engaging Mobile Users during the ‘Mobile Interlude’

Image source: Rise of the Messaging Apps @XploreeMoments

Heads down, fingers tapping fast on the keyboard, it’s quite evident from what we see around us; messaging apps are no doubt the favorite of most mobile users. Of the one hour per day people spend on their smartphones, more than half of that time is spent in communicating in one way or the other: talking (26%), texting (20%), and emailing (9%). (Source: Experian)

Facebook and WhatsApp are leading the engagement time around the world. These applications are doing well in leveraging this high involvement with targeted advertising on their platforms. ‘Facebook reported earnings of 17.5% of the overall ad revenues, which is in line with their share of time spent on mobile’. (Source: @FlurryMobile). With strong engagement times behind them, messaging apps have a brilliant future to be a platform in themselves. Can brands and businesses reach these millions of users in a non-intrusive and rewarding way?

Unmatched Mobile Interlude Advantage with Xploree

Conversations on mobile often result in short bursts of “wait period” where you are waiting for the other person to respond to your conversation. This is an unexplored opportunity which Xploree has pioneered to present an option to the user to discover relevant services or promotions in a very non-intrusive way. Awareness, Engagement and Rewards in the ‘Mobile Interlude’ – these are few of the value propositions that Xploree Search and Discovery platform brings to the mobile landscape this year.

Imagine a conversation between two users discussing or deliberating on a meeting place. Say for example, Sally is chatting with Harry and wants to meet for coffee at a place somewhere around their workplaces, but not sure where. However, during the chat session she encounters a usual scenario where the other person gets occupied in some other tasks delaying a reply or perhaps gets interrupted by another conversation or call delaying the response to the other. This moment is what we call the mobile interlude.

Here is an “idle moment” opportunity for Sally to discover in context. What aids in this discovery is the Xploree Presto Key glow. If the conversation had been around “coffee” or “meeting at a nearby place”, the Xploree Presto Key glows unobtrusively with recommendations of coffee shops nearby, deals from nearby restaurants or locally loved hang-out places.

So, by the time Harry gets back to the chat, Sally has used this opportunity to know about nearby places (awareness) to meet and drive a faster decision without them having to go through the conversation again (conversion).

Mobile-Interlude-Xploree

There are mobile moments:

mobile moment is a point in time and space when someone pulls out a mobile device to get what he or she wants immediately, in context. ~ Forrester Research

And there are ‘mobile interludes’:

Few moments of idle-time where a user waits for the other to interact or continue a discussion. ~ @XploreeMoments

There’s a huge opportunity to leverage these ‘mobile interludes’ to engage, inform, recommend and reward, thereby increasing engagement and delighting the user.

The two unmatched values that Xploree brings to this mobile moment discovery or you may call it mobile interlude discovery:

  1. User stays within the messaging apps and does not lose context
  2. User discovers content or services that match user’s intent and location
Twitter Mobile Search – An Opportunity in ‘Search-Interlude’

A recent addition we have seen being implemented by Twitter on its mobile app. Earlier, on tapping the search icon only the search field would show up with rest of the space blank. Identifying this as a valuable space to let users discover trending hashtags and tweets, now we see a complete scrollable area for the user to discover the top trending tweets which would have been otherwise overlooked.

There’s delight in discovery and the delight is even more pleasant when you have these idle moments which suddenly became exciting! It’s time retailers, brands and businesses embrace an incredible opportunity to increase brand awareness and reach a new customer base that was not reachable before.

Contact us to know how we can increase relevance and engagement for your mobile users.

User-initiated-mobile-experience

Delivering a Positive Mobile Experience that’s User-Friendly and User-Initiated

Mobile marketing can be hugely powerful and positive if it offers value to consumer experiences and their path to purchase.

But, when marketers employs annoying techniques users feel irritated. It’s critical to understand consumers’ likes and preferences as they access information, entertainment and commerce on their mobile devices. Though there is an expectation for relevant and personalized information discovery on mobile, there are times when users are not so happy about brands and personalized messages following them where they go.

A November 2014 study conducted by Redshift Research for Teradata and Celebrus Technologies reported a strong dislike for personalized brand messages, offers and updates on digital media. 42-51% of those surveyed said that they don’t like when ads follow them around the web. And 35-42% want to find information for themselves. (Source: eMarketer)

Mobile marketing is about engaging customers through positive interactions that increases likability and loyalty in the long run. Understanding consumers’ likes and dislikes can strengthen this relationship and encourage a stronger brand-consumer connect.

Here’s what users want most from their mobile experiences apart from relevance and context:

No Intrusion

Not-relevant-messagingConsumers want to avoid invasive marketing messages and do not want to be interrupted during their activities on a mobile device. Without consideration for consumer preferences, mobile marketing or advertising messaging will be rejected by the users.

A 2014 report on Chinese mobile users by PWC says “52% users associated mobile advertising as an invasion into personal space citing “too intrusive to my lifestyle” and “crossing the line into my personal space”.

 

More Control

access-information-mobileMobile devices are personal devices where users expect content to be tailored to their interest and what’s more they want more control on how and when to access information.

According to Salesforce/MarketingCloud Mobile Behavior Report 2014, 91% of consumers say access to content any way they want is important to them.

The future of successful mobile interactions is most definitely non-intrusive and more user-initiated. And users are glad to access-information-mobile know that there are better options out there that’s letting them discover relevant content, services and awesome deals as and when they want. And the brands can connect with consumers in a positive and hyper-contextual way.

Get to know – Xploree!

 

Xploree – Non-Intrusive, User-Initiated Search and Discovery Platform

With Xploree Search and Discovery platform, brands and services have a unique and likable way to connect with users. Xploree has the ability to reach consumers across all apps, across social media, chat messengers, m-commerce, search etc. With an opportunity to provide millions of mobile users with what they need, we are enabling relevant and faster brand-user connectivity in the mobile moment. Xploree recommends the right content, at the right time to the right users, without intrusion and/or disruption to user activities on their mobile devices. The emphasis is on providing the user a delightful and positive user experience to discover content, service, offers or premium deals even before they search for them.

We wish our users many many #HappyMobileMoments!

Get Xploree on Google Play Store (Currently available in India)

Contact us to know more.

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User Experience is the Key to Brand Awareness and Recall

Every day we use products and services that seem as much a part of our lives as our friends or the air around us. It’s hard to imagine that, once, these products were unknown to us. The four different steps that are usually traced through a buyer’s journey are: Awareness, Interest, Intent and Action. Usually, if more attention is paid to building awareness and recall, the action or conversion comes easy.

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Awareness is the first step in discovery. We become aware of things that interest us through a wide variety of ways — seeing them in shops, hearing about them from friends and through the media, and (more often these days) social applications. Simplifying consumer experience by making discovery easier is the key to making an immediate connection with your customers.
Interest comes next. The user might have been made aware of new products and services but if they do not interest the user, there’s no point in going further. Here’s where contextual targeting comes in the picture. The more relevant information is shown to the users, the more the interest is in knowing further.
The consumers are ready to know more, discovery is easier with the small computer that we carry around in our pockets and purses every day. There’s a need to present information that is most relevant and personalized to user interests.
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Intent is a big player in all conversions. Intent drives the desire to acquire information, object or service. Where there is intent, there’s a decision making process involved. When a user searches for car repair services, the intent is clear. There is an incredible opportunity in providing content based on user intent, not only to the benefit of marketers but also for a meaningful user experience.

 

There’s a reason why interest supersedes intent. “I might not have had the intent to know or buy something, but since it has piqued my interest, my intent to know more has been influenced.”

Action usually follows when all the above conditions have been satisfied. “A point where I am aware of the information or service, it interests me, I have the intent to get that information or service, the final decision process is simplified. I will now look for the action ‘buttons’ to complete what I intent to do.” This is where mobile commerce has to be ready to let the user complete the intended action in as few steps as possible.
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Brand Awareness

Brand awareness or recognition is measured by how a user is able to recognize the brand logo or product being displayed in the marketing messages.

The more we see the more we know, the more we know the more we trust and the more we trust the more engaged we are. This is true with any information, brand or service that we come across in our daily lives. For marketers this visibility if of immense importance to improve consumers recognition of your brand.

Brand Recall

Brand recall is measured by how many times users were able to recall the brand name, product or service when prompted or during their encounter with similar or competing products.

Probability of recall increases with the number of times a user views or interacts with a brand image, it could be either a logo, a well-known product or simply appealing consistent messaging.

Recognition and recall both play an important part in influencing a user toward decision and ultimately affects consumers buying behaviour.

With the short attention span on mobile, it becomes more important for marketers to focus on increasing perceptual identification of a brand and do it often enough so that consumers can increase brand familiarity. Customer experience matters and the more we focus on delivering in context, immediacy and with simplicity the more we’ll see a growth in user engagement.

How Xploree Strengthens Brand Awareness and Recall

The important role of advertising is to enhance visibility and awareness of products and services.

However, when artificial intelligence solutions understand intent and map them to the right service, brand, and information – a whole new world of user driven brand connect opportunity emerges. This drives the industry away from Advertising as it exists today to a more searchable and discoverable brand and service experience for the user.

“Think about a world where Ad Technology is searchable, discoverable by user. The huge inventory of brand offerings out there today are not searchable by a user. They are the least discoverable based on users’ current intent. We are here to bridge this gap. With Xploree, we are letting users take control of this brand and service connect experience across applications.” Says Prima Dona, VP Product Innovation at KeyPoint Technologies.

With Xploree we have one of the most innovative solutions for brands to connect with their consumers in their exact moment of need.  An effective mobile user experience, delivering in immediacy, hyper-context and with hyper-engagement, Xploree is getting a lot of user love on the Google PlayStore as it delivers in hyper-relevancy and gives users complete control to view recommendations as and when they want.

We invite you to know more about Xploree Search and Discovery Platform that’s delivering an exceptionally high rate of 60-75% brand connect opportunity on mobile today. The ability to reach users at the right time, in right context is the holy grail of user-engagement.

Contact us to know more

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We’ll keep the discussion going, visit the blog again to see more posts on this topic.