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Effective Ways to Boost App Awareness and Re-engagement

The small screen is our preferred screen. Wherever we go, our convenient little smart computer is handy and there to assist, connect and entertain as and when we want. Mobile and mobile apps clearly have overtaken the good old computer monitor screens that we’ve been used to for the last couple of decades.

In January this year top free iOS apps were downloaded a whopping 10.3 million times! Records are being broken every month it seems. But downloads aside, are the apps able to retain their users in the short or long term?

  • According to Localytics the percentage of apps used only once is around 20%, with many games apps having a near 50% chance of being never opened again.
  • According to a 2014 report from mobile marketing firm Swrve on success of mobile apps, only 26 percent of users are active 24-48 hours from the first session and after seven days the retention rate drops to 13%.

The app market is overcrowded and highly competitive. Thousands of new apps are shouting for attention every day on the app stores. Getting user attention and more so retaining them for long is one huge pain point for most app developers and mobile marketers.

In addition to the problem being faced by app developers, app engagement is becoming more critical for retailers as mcommerce continues on the upswing. Reports show that digital shopping technologies today are influencing 36% or $1.1 trillion of in-store retail sales. (Deloitte study, The New Digital Divide, 2014)

Developing strategies for user engagement methods are crucial to rise above the highly competitive app marketplace. Engagement is a powerful indicator of user preferences and intent; publishers, marketers and retailers must put in all efforts to give the consumer a highly relevant and personalized experience.

Ways to Engage the Mobile Users

Let’s take a step back and see what is being done today to improve customer retention. Engagement is the key and re-engagement is essential to get the disengaged users back to the app or get them to use it more frequently. The best strategies to do so involve deep-linking, push notifications, in-app messaging and incentives.

  • Deep linking is one of the most effective ways to get the user to a specific place within an app that might be most relevant to the users’ current task or engagement.
  • Push notifications can be effective since they show up on the best real estate on mobile – the homescreen – but if not done right, can be annoying to users.
  • In-app messaging often compromises the overall mobile user experience, but can be effective only when it is highly relevant and contextual to the experience.
  • Incentives can prompt app usage says Google, Discounts special promotions are often appreciated by users and they are more likely to click on offers that help them in some way.

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App Discovery and Re-engagement with Xploree

Xploree is bringing in an innovative way to reach and engage users through deep linking opportunities during user conversations on mobile. Driving discovery through user-initiated platform, Xploree can recommend hyper-contextually let’s say you app is an e-commerce app and the user is conversing on a messaging app, discussing a product relevant to your domain. The user can now find recommendations leading either to your app’s App Store page to download your app or a video to get to know more about the app or a deep link to get to the action in one click.

When users find relevant information in context, the engagement or conversions increases with the user opening that specific information in the app rather than the webpage.

Xploree can help app developers bring visibility to their apps to those users who are conversing or searching for information very specific or close to your app theme. For example, you’d like new users to discover a new word game in the App Store. People searching for games related to “words” will get related recommendations within the App Store search. Such a possibility is also highly effective to:

  • Remind and encourage users to get back to your app
  • Recommend specific features or levels in your app (deep links to specific pages within the app)

Engagement is all about building relationships which in return builds trust and loyalty. Xploree is enabling mobile marketers to look beyond installs to bring visibility and engagement to their apps and when done in an unobtrusive way, it brings in way more positive user experience driving happy engagement.

Visit our blog again to know more about how the move to app engagement time as a metric of monetization can give a much higher return on investment as compared to just measuring the number of installs or clicks.

Contact us to know more how we can drive high reengagement for your app.

Connect with us on Twitter (@XploreeMoments) for latest update on #mobilesearch #mobilemarketing and user engagement strategies on mobile.

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Are you Still Switching between Apps to Search? That’s so Yesterday!

Users are spending more time than ever before searching for products, services, reviews, music, apps, and other content on mobile devices. According to comScore’s US Digital Future in Focus Report, 2015:

  • In the US, mobile search, which includes queries conducted via app and mobile browser, now accounts for 29 percent of all search activity, with smartphones driving a greater share (20 percent) than tablets (9 percent).
  • 6 billion web searches were performed on smartphones in Q4 2014

Are these millions of minutes spent searching on mobile proving to be productive for the users? Are there better alternatives out there?

Imagine you’re on a messaging app, chatting with your friend and making plans for dinner this evening. You might be interested in Italian dining and to make a decision during the conversation you would normally exit out of your messaging app, (1) launch a browser, (2) search for an Italian restaurant nearby, (3) find some nearby, (4) but search again to find if they have some promotions or coupons that you can use during the dinner tonight. (5) Now you might event click on the restaurant’s website to get more info on menu or location, and that could be another frustrating experience knowing that most of the small businesses websites are not web optimized.

Even after such searching there is a possibility is that you might have to start all over again – what if you got back in the conversation only to find that your friend might prefer a restaurant close to her place than the one you chose? There we go again.

That’s today for most smartphone users but so yesterday for those who are already on Xploree! Xploree optimizes mobile user experience by understanding user intent during user conversations in real-time and enables content discovery in minimum taps.

We agree with Yahoo’s Marissa Mayer’s “two tap rule”:

“Once you’re in the app, is it two taps to do anything you want to do? If no, time to redesign the app.” Marissa Mayer, CEO Yahoo.

2 tap it is, one tap to discovery, the second to action! Here’s what you’ll see on Xploree

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Faster and easier access to information is an expectation on mobile. Decisions need to be made in the exact moment of need and on the go. Platforms and apps that take advantage of improving consumer experience with simplicity, immediacy and in context will be the winners in these mobile moments.
Xploree is disrupting the entry barrier to search and discovery on mobile. The platform is becoming the single point of discovery for deals, discounts, and services etc. for its users. Better and faster user experience comes with intent precision and without the need to launch another app or a browser to search.

What’s faster than search? Discovery.

With Xploree, mobile users can discover new apps, trending music videos, brand offers, nearby restaurants, cafes, apps etc. without switching apps and in complete context on any messaging app. And what’s more, Xploree is 100% user-initiated. No pop-ups or intrusive marketing messages, Xploree lets users access information when they want and with a delightful element of discovering something they had not even searched for!

Time to say goodbye to inefficiency and find faster with minimum hops to search and discovery on mobile. The disruption to traditional mobile search is here, we invite you to ride the next wave of consumer connect with us.

Contact us to know more.

Xploree is enabling smarter ways to discover on mobile with an added element or delight of finding something that you might need or want but without even searching for it! It’s an experience waiting for you to be discovered. Search less, discover more.

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Real-Time Mobile Promotions: Delivering on Consumer Expectations

Consumers are now getting used to redeeming coupons through their mobile devices and the trend is getting stronger every year. Mobile shoppers’ expectations are growing and there is an immediate need to make mobile offers more relevant and redemption effortless. Are brands and businesses doing enough to reach their users in their exact moment of need?

As consumers browse on their mobile devices for location, stores, restaurants, travel plans etc. on mobile, promotions are always huge influencers on their path to purchase. 63% of consumers are more likely to buy something from a retailer if they receive a coupon on their mobile devices while shopping in the retailer’s store. (Source: Mobile Shopping Survey by RetailMeNot, 2013)

Looking at the demand and acceptance of coupons and offers, mobile promotions have the potential to deliver incredible ROI for marketers. There is a need to fill in a huge demand as more reports indicate that most active mobile shoppers are looking for real-time deals and location based offers.

A recent study by Accenture reports on lack of personalized retail experience on mobile, it says that nearly 60% of consumers want real-time offers and promotions however retailers are falling behind on delivering this expectation with only 28% having the capability to deliver that service.

Statista reports that “In 2012, an estimated number of 34.7 million U.S. adults were mobile coupon users. This figure is expected to grow to 53.2 million adult couponers in 2014.”

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For the retailers, offering coupons and promotions in real-time is more important than ever. If a mobile shopper discovers competitors’ offers and does not see other brand offers, it is more likely that they would opt for those who can help them save money and reward them with loyalty points or continued deals. Convenience and value are now an expectation on mobile. Brands and businesses must use this opportunity on mobile to reach their users in their exact moment of need or better still delight them with offers in context (delivering on intent, location, activity, preferences). It is a win-win situation for all, one that provides higher conversions for marketers and a rewarding experience for the consumers.

Discover Promotions

Matching users’ preferences and intent on mobile Xploree suggests local and relevant deals offers from local brands and businesses. No matter how users are engaged on mobile, on SMS, messenger apps like WhatsApp, WeChat, Viber, or email or social channels, Xploree delivers in real time by letting consumers discover real-time promotions that are most relevant to them. The right message to the right users, at the right time benefits everyone.

Search for Deals

9 out of 10 mobile searches lead to action and more than 50 percent lead to sales. (Source: SearchEngineLand)

Search for a flight deal, restaurant coupons, shopping discounts, often are strong indications of purchase intent. Coupons and promotions are the drivers of ‘decision-simplicity’, to influence and persuade users to complete their purchase journey. There is a big opportunity for brands and businesses to be ready with in-context, real-time offers to satisfy their consumers in their immediate moment of need.

Increase In-Store Conversions

Xploree is leading the next wave of online to in-store conversion which is beneficial to all retailers to be part of the mobile commerce explosion.

A user searching or a restaurant discount or pizza deals can search for offers online and still not find the right one (location and valid dates), but with Xploree only relevant and hyper-contextual offers are recommended. Mobile offers have the power to increase in-store sales. A clearance sale of shoes might prompt users to add the coupon to their favourites and use it at the mall, or a CCD coffee coupon can be availed by the user at their next visit to Café Coffee Day.

Xploree is simplifying the traditional search process through a one-hop solution to finding relevant offers in context. Contact us to know more about how your promotions can reach millions of consumers in real-time.