Xploree Keyboard with mutiple languages and emoji support

Xploree – The Next Big Thing in Mobile Marketing

A keyboard is the most commonly used device for direct (human) input of alphanumeric data into computers. While most keyboard keys produce letters, numbers or signs (characters), other keys or simultaneous key presses can produce actions or execute computer commands.

Keyboards are doing all kind of key things like autocorrect, themes, word prediction, multiple languages and emojis but there is hardly any competition when it comes to going beyond the expected and giving mobile users content and services discoveries that delight them in their exact moment of need. A no fuss keyboard Xploree’s strong point is that it allows the user to be in control, granting a more enjoyable and a satisfactory consumer experience through nonintrusive, non-interruptive, relevant content recommendations.

Listed below are the Xploree Benefits to Mobile Users

  • Experience useful search and discovery without exiting the app, and remain in control of the recommendations.
  • Non-intrusive, non-interruptive, user-initiated interactions.
  • Xploree delivers a seamless user-experience across apps including mobile search, mobile instant messaging, mobile email, mobile commerce, and mobile app stores.
  • Strict privacy controls, opt-in, opt-out features, quick opt-outs (such as incognito mode on browsers).
  • Multi-lingual keyboard supporting vernacular languages such as Hindi, Telugu and transliterated languages such as Hinglish

Xploree allows opt-in for personalized discovery across apps and then delivers deals, services etc. by understanding the consumer expressions and intent on the device thus putting the choice in consumers’ hands.

Xploree has partnered with leading ecosystem players including Groupon, Grabon etc. and OEM majors who have pre-installed the platform on mobile devices. For instance, Coolpad’s latest mobile phone, the Coolpad Note 3 is pre-embedded with Xploree keyboard that pivots on delivering brand and services discovery on mobile with special attention to the privacy needs of the markets where it is shipped.

Xploree has a search tie up with Yahoo. It offers users search and browsing of information in one tap across apps without exiting the conversation application.

Xploree Keyboard brings in simplicity and insight to delight the users in their mobile moments be it finding a pizza place in the next minute or book air tickets for this weekend. Xploree users are enjoying streamlined experiences of finding relevant content or services without leaving the task they are engaged in.

The partnerships and industry accolades for Xploree makes it clear that Xploree is the next BIG thing!

You too experience it all yourself and you will get to know what you have been missing all this while.
Download the Xploree Keyboard from here: bit.ly/Xploree

Happy Typing!

The article was originally published in https://chaintoast.wordpress.com/2015/11/15/the-next-generation-intelligence-driven-keyboard-from-xploree/

 

Xploree-Grabon-Partnership

Xploree Partners with GrabOn: Tap and Access Coupons and Offers – Anywhere, Anytime!

The coupon business is 13.5 per cent of the total e-commerce audience in India, growing at the rate of 62.9 per cent with 7.6 million unique users a month. (Financial Express)

More than 80% mobile users search for brand promotions and coupons, Xploree addresses this demand with relevant and faster brand-user connectivity in the mobile moment. With an opportunity to provide millions of mobile users with what they need, we are now able to give our users more offers that comes with our recent partnership with GrabOn India. Through this partnership, Xploree offers GrabOn the most apt mobile platform to help online shoppers discover digital coupons and deals during their conversations on their favorite messaging apps or social platforms.

Easier, faster and closest to user intent; users can discover offers and information on the go, and redeem coupons digitally or just show at the counter right from their smartphones.

“We believe technology innovation is central to our commitment to offer an enhanced end users’online shopping experience,” said Ashok Reddy, Founder & CEO – GrabOn. “Partnership with game-changing mobile technology solution Xploree extends our core commitment to the mobile platform. Xploree users can access digital coupon solutions from our premium partners including Amazon, Snapdeal, Jabong, Croma, Ola, Uber, Food Panda, Flipkart, Grofers, Paytm, Yep Me, Zivame to name a few. The partnership will fuel our growth ambitions as the fastest growing coupon company in India, with over 4 million unique visitors visiting our website and over 4.3 million coupons being redeemed every month. Our current market valuation (GMV) is estimated at $80 million per year and we expect this to increase manifold through our access to smartphone users in India’s tier-1 and 2 markets,” he added.

Sumit Goswami, CEO, KeyPoint Technologies commented, “We are pleased to partner with GrabOn to deliver next generation mobile marketing experience to users through our award-winning platform – Xploree. According to Frost & Sullivan’s (F&S) study, Xploree’s ability to capture user intent and offer precise services in the consumer moment can generate revenue of $300 million in a smartphone dominated market by acquiring 50 million engaged users. Our partnership with GrabOn will re-define the way consumers engage with brands and services in India by facilitating brands and services discovery on mobile devices.”

About GrabOn
Founded in September 2013 by Mr. Ashok Reddy, GrabOn is a customer-centric online coupons and deals company which caters to the needs of all Indian shoppers.

Xploree is available in India, download Xploree on Google Play. It’s free!

To know more about us or to partner with us, write to us at info@xploree.com

Yahoo India Partners with Xploree to Enrich Search Experiences across Apps on Mobile Devices

We are excited to announce that Xploree Search and Discovery platform is partnering with the major search provider Yahoo! to enrich search experiences across apps on mobile devices. This partnership is significant for us and will improve the way how users search and engage with our platform. It is also an important milestone for us since it comes within just 3 months of Xploree’s commercial launch.

Xploree platform will display custom Yahoo search label which when clicked will lead users to Yahoo! Search experience.

“Our study has shown that 15% of app interactions on mobile devices have been with a clear intent to search,” said Sumit Goswami, CEO – KeyPoint Technologies. “With Xploree, we are thrilled to offer users a seamless search experience powered by Yahoo within their mobile apps. We see this integration as a key enabler in hyper-contextual search across apps on mobile and are confident that it will transform the users’ app experience” he added.

Xploree with Yahoo search is available free on Google Play
 

Benefits to the users:
  1. Simplified hops across apps

Xploree offers users a seamless search experience, powered by Yahoo, in one tap across apps. No need to launch a browser, or an app; search on mobile was never simpler before. Our studies showed that there is a 5-6 hop cycle as a user leaves the app to retrieve relevant information and get back to their original activity/app. Xploree solves this problem by reducing this to a 1-2 hop/tap process.

  1. Ability to search in-app

Example: A user chatting with a friend about a recent movie can instantly check its ratings on Rotten Tomatoes from within the chat app in one hop, without exiting the app. All such actions which simplify a user’s journey and lets users search and discover information within the app they are engaged on, significantly elevates the brand engagement.

 

Benefits to Brands and Businesses

According to Yahoo ‘over half of those that are doing product research didn’t have a brand in mind.’ To reach users during their search intent on mobile gives a huge opportunity for brands and businesses to connect to their users at the right time with the most relevant results during search queries performed while using Xploree. What’s more, our platform empowers the mobile marketers, brands and businesses to engage with their users through a completely new channel that helps them compete better in the crowded digital marketing space.

 

Search Trends on Mobile

Brands are increasingly savvy about their mobile search strategies — mobile search ad spend is projected to rise from 50% to 77% this year. (Source: Yahoo)

According to the recent Frost & Sullivan report: “In the US alone, mobile search continues to grow exponentially. However, marketers are unable to offer relevant content to users in the exact moment of their needs. Search companies understand the importance of relevancy and immediacy and are already integrating search as a service with third-party apps. Technologies such as Yahoo Search SDK, Siri or “OK Google” are enabling users to search for a specific need, making things a little easier for its users.”

Mobile search value potential can be gauged from Xploree’s beta studies for the ten most popular categories of applications for consumer search on mobile devices. The results show that search engines lead the pack at 34% followed by call directory at 17% and play store (app discovery) at 16%. Consumers lean in on m-commerce search and social apps heavily albeit, slightly lower than the in-app search on messaging apps (12%).

As mobile continues to be the preferred choice of consumers for product research and real-time information, mobile search will only continue to surge in the coming years. Welcome Yahoo! to our esteemed partners list! We look forward to a fruitful relationship that benefits and delights our users.

 

Xploree is available in India, get your smartphones out and download Xploree with Yahoo search on Google Play. It’s free!

To know more about us or to partner with us, write to us at info@xploree.com

DISCOVERY-PHONE

Beyond Texting: Messaging Apps are the Portals to Brand-Consumer Connect

Messaging apps daily use is almost 5 times higher than the average for all apps that a user accesses on a smartphone, according to a report by Flurry. People send 30 billion messages on WhatsApp alone, which is incredibly active with more than 500 million monthly active users!

Messaging apps are engagement portals to communicate, connect, inform or endorse. Moving beyond the medium of connection between friends to friends, individuals to groups or fans, users to information; these apps are turning to be valuable platforms for users to search, discover and interact with brands, businesses and much more.

Snapchat is moving fast on becoming a media platform, last year we saw new features like Snapchat Discover that delivers news stories and videos, building on a revenue model and at the same time richer content focus that is appealing to mobile consumers. In near future, Facebook’s Messenger app would be capable of sending content beyond text. LINE, one of the most popular apps in the Asian continent is broadening out into extra services where brands, media and online services can promote new information, offering new opportunities for businesses to communicate with their customers.

The list goes on. Long story short, messaging apps have moved much ahead from being traditional texting apps to being a growing and profitable platform for user engagement and brand consumer connect. Mary Meeker’s 2015 internet Trend report on messaging platform services says it all, from stickers, games, taxi services to user stories, there’s much more going on and in plans for almost all messaging platforms. Here’s a slide from the 2015 Internet Trend report:

Mary-Meeker-Messaging-Apps-Report


Unravelling the Power of Conversational Intent

Fueled by the explosive growth, brands, publishers and celebrities have the attention of the messaging apps and are willing to invest and delve deeper to engage with their audiences. However a different strategy is required to gain consumer acceptance and avoid annoyance. Non-intrusive consumer engagement on messaging apps can be successful only if brands and marketers can tailor their messages to be:

  1. Contextually relevant
  2. Respect consumer preferences, and
  3. Deliver in the exact moment of need

With new messaging apps popping up and gaining popularity every year, there’s also a compelling need to have cross-app solutions. Delivering with simplicity, in complete context and in the immediacy of the moment, Xploree Search and Discovery platform offers the best solution, since a keyboard app has the power to be cross-app and cross-platform. What’s more, Xploree has the unmatched power to engage users in the ‘mobile interlude’, the few moments where a user waits for another to respond during a conversation. For example, during a conversation between two friends there are those moments when they need to decide on a place to meet. Getting recommendations during the chat session and with added incentives like discounts, location information and more, the decision comes easy. No doubt that messaging apps are opening up new doors to such mobile interlude opportunities and discovery becomes more meaningful when it at sync with the conversational intent.

Xploree comes to the mobile messaging ecosystem at the right time with the right intent to engage and serve users during their conversations on messaging apps. The two most powerful success elements that makes Xploree stand out is: intelligent hyper-contextual relevance as users discover brand offers and information and the much needed non-intrusive, user-initiated access to information on mobile.

At the end of the day, it pays to be in-context and to be of assistance to the users in their mobile moments. It’s just a matter of time how and when brands and services tap into the power of conversational intent. We thank all our partners who have joined us in the journey to delight users with simplicity, hyper-context and reaching out to them in their exact moment of need, all the while giving the users complete control on how and when they access the offers and information.