Why Advertising on Mobile Makes Sense!

Smartphones have truly become the personal device of choice for millions around the world. By 2020, there will be 2.87 billion smartphone users around the world. As per statistics available on Statista, China leads other nations in terms of smartphone usage with 717.31 million users while India follows in at second with 300. 12 million users. By 2018, 61.2 percent of all mobile phone users will be accessing the internet on their phone. If the mentioned data is anything to go by, we can confidently say that reaching out to prospective customers would be most feasible and profitable on the mobile.

 

With mobile becoming the hub for user activity, businesses should concentrate on making optimum use of the mobile screen to advertise and market their products or services. Shared here are few reasons why you should spend more on advertising on the mobile.

 

The numbers stack up in favor of mobile

The ever-increasing number of smartphone users who now rely on their preferred device to buy, sell or find something must be the primary motivator for businesses to look at investing in mobile advertising.

 

I, me, myself, world

The truly personal device tag on the smartphones gives businesses the opportunity to find a toe hold into the personal space of smartphone users by providing them products and services as per their desire and need. Providing users what they want, when they want is a success recipe appreciated by users. Users feel more obliged to consume a product or service when it appears at the exact time or moment of their need instead of the no-relation adverts popping up on their screen, when they are least interested.

 

Intricately connected through mobile

Not only do 50 percent of smartphone users grab their smartphones first thing in the morning after waking up, they also spend 69 percent of their time, consuming media on their phones. As many as 81 percent of users prefer to do their research on their smartphones before making a purchase, data from Adweek revealed. With smartphones intricately woven into consumer lifestyles, it is a given to reach out to them on a medium that they spend maximum time and prefer to connect on.

 

Apt opportunity to utilize apps

Advertising on applications can turn out fruitful for businesses and marketers with users spending as much as 89 percent time on different applications. Investing in advertising on applications that relate to a specific industry can ensure that the right user is targeted. There are other opportunities such as advertising on An AI powered keyboard app that provides intent based suggestions to the user. Consider A who has an AI powered keyboard types that he wishes to celebrate his friend B’s birthday. The intent based AI keyboard app picks up on the intent of user A to suggest him places he can pick up a cake or restaurants that will be fit for a birthday bash. The possibility of a product or service getting consumed aligned to a consumer’s intent can save businesses and marketers time and money by not having to delve deep into factors such as consumer persona, region etc. There is sound advice available for businesses looking to advertise through applications in a post published on our blog, titled, ‘Five things to know before you start advertising on mobile apps’.

 

Stay in sync with competition if not ahead of them

Data from Salesforce states that 71 percent of marketers believe that mobile marketing is core to their business. It also points out that 68 percent businesses have integrated mobile marketing in their overall marketing strategy. Further on, 58 percent of companies surveyed by Salesforce mentioned they had a dedicated mobile marketing team. The spend on mobile advertising that has grown a healthy 60.5 percent to be capped at $63 billion ($83 billion) in 2016 as per IAB Europe, is another sign that mobile advertising has got the industry hooked and anyone not utilizing the opportunity stands to lose out.

 

A world fastmoving from mobile first to the mobile only model requires that businesses have a comprehensive strategy about utilizing the medium of mobile. Businesses need to design and implement advertising and marketing campaigns that are non-intrusive yet personal and available to users when they desire, on their preferred device.

With AI Winter Long Gone, its AI Spring, Blooming!

Off late, Artificial Intelligence has become the talk of the town with major MNC’s investing in AI specialised companies to drive in the next wave of innovation. Before we delve deep into understanding the industry trends in AI let us first understand what AI stands for. Artificial Intelligence is the ability of machines to emulate human intelligence thereby helping computers or machines function in an intelligent manner.

 

Big wigs like Apple, Google, Microsoft, Facebook, Uber are only a few names that have got onto the AI bandwagon, investing heavily on improving inhouse capabilities or acquiring firms that have shown promise in the domain.

 

Unlike other technologies that have had a smooth ride towards unprecedented success, right from inception, AI has faced a bumpy ride after being formally introduced in 1956 at a conference in Dartmouth College, in Hanover, New Hampshire. This was the conference where ‘Artificial Intelligence’ as a term and field, came into existence.

 

AI Winter

After the formal founding of the field in 1956, AI faced opposition, lack of interest and decreased funding causing a stagnation in the field. This period of stagnation which commenced from 1974 running up till 1980 came to be known as ‘AI Winter’. The AI industry got a fillip in 1980 when the British government renewed its interest in the field looking at the progress Japanese had made in the field, but this again did not last long to benefit AI as the second ‘AI Winter’ set in from 1987 to 1993.

 

AI Spring

In 1997 tech giant IBM introduced its AI powered computer Deep Blue, credited to be the first computer that beat Grand Master, Garry Kasparov in a game of chess. This was followed by another AI powered computer called Watson which won the quiz show called, Jeopardy, beating the reigning champions, Brad Rutter and Ken Jennings. Ever since, Deep Blue and Watson proved their competence, the AI industry has experienced a long stint of spring with renewed interest in the technology leading to uninterrupted funding and growth.

 

In the period starting 2014, Google, specialising in internet-based services and products made a noteworthy investment of $400 million to buy out DeepMind an artificial intelligence start-up. The investments stand out as the largest investment in the AI arena. Adding to its acquisition Google very recently announced setting up of a first of its kind research facility for AI in China.
Investment made by Google was followed by investments made by other well-known multinationals.

 

2015/16: Microsoft launched ‘Project Oxford’ aimed at understanding its users through face, emotion and speech application program interfaces. This was followed up with the setting up of a venture fund to encourage AI start-ups. The first to benefit was a Montreal based AI start-up, ElementAI followed by two others namely Agolo and Bonsai. In the latest news coming from Microsoft, it pledged $50 million towards its AI program christened ‘AI for Earth’.

 

2016: Uber acquired Geometric Intelligence cofounded by noted scientist working in the domain of machine learning. The Geometric Intelligence team is expected to sit out of a new dedicated AI facility at Uber’s headquarters in San Francisco.

 

2015/16: Apple, world’s largest IT company by revenue acquired UK based AI company Vocal IQ in October 2015, followed by another acquisition in early January 2016, buying out Emotient.

 

AI Everywhere

Artificial intelligence as a technology is making inroads into all walks of life. Product manufacturers are trying to bring in new features ably complimented by artificial intelligence to make their products easy to use and interactive. Siri on Apple or Cortana on Microsoft are AI enabled voice assists that aim to make use of IT products that much more convenient. Same can be said about the keyboard on mobile phones which is accessed an approximate 60 times a day by the user. Keyboard is the only application after OS that gets triggered with every mobile session. 90% of the time, people use keyboard to interact with all other apps. Add to the mentioned utilities of the keyboard the prowess of AI and you have an intuitive keyboard called Xploree AI Keyboard. Xploree uses AI to provide you intent based solutions that look to solve the need of the moment. Multiple other features such as capability to type in 140 plus languages, predictive emojis or conversing in a mix of languages make Xploree AI Keyboard, a must have keyboard app for any android user. While inventions in AI are taking place at an unprecedented pace, an AI powered keyboard can be the first step to experiencing a world that may soon be powered by AI.

 

With major multinationals showing keen interest in developing the field of Artificial Intelligence it seems the long-gone AI Winter will be kept at bay for a long time to come whilst the renewed interest in the industry keeping in line with the impact it will have on different industries, will keep the blooming, shiny AI spring, last for some time to come.

Liven Up Your Conversation with Predictive Emojis

A major differentiator between humans and machines and one that technology will not be able to ape in a long time to come, is human emotions. The joy of celebrating your birthday in the company of family and friends. The excitement of taking your brand-new car for a spin or the pain of losing a dear friend to an accident, are emotions only a human can experience and express.

 

In this digital age, where the most used mode of communication is our smartphone it becomes tough to express our emotions. Not everything can be expressed in words and that’s where the advent of emojis rightfully fills the void. Emoji is a small digital image or icon used to express an idea or emotion in electronic communication.

 

Good news- you don’t have to waste your time & energy finding the right kind of emojis to express your emotions. The Xploree keyboard will predict your emotions and will show the exact emoji you have been wanting to use.

 

How will that help? Read on.

 

Adding the realistic flavour of expressions

What better way than to use a red-faced emoji to show that you are angry about something, or an emoji that shows you burst into laughter on a timely and funny joke. Emojis help you sink into the conversation with different expressions representing your mood or view on a specific subject or topic.

 

Time saver

We are all busy individuals with a hundred things running on our minds. In such a deluge using emojis which are visual representation of emotions can be a one-click solution. Think of a situation where you wish to let your friend or family member know that you are busy, this can be conveniently achieved by sharing an emoji that represents that you are busy, instead of typing it out.

 

Emojis are in trend and here to stay

As per a study carried out in 2016, 2.3 trillion mobile messages used emojis. The study also found that ladies love using the emoji more than men, on the other hand data available from Xploree points out that men are warming up to the emojis available on the platform and are using it more than women. Did we hear, equality! Study from Emogi, a conversational content platform in messaging, also revealed that while most users were happy with the emojis they have, most of them desire for more.

 

With the reliance on emojis rising by the day it makes sense to have a keyboard that not just provides for a range of emojis but is ably complimented by well-conceived stickers. The Xploree keyboard gives you context-based emoji suggestions powered by Artificial Intelligence, catering to your exact emotion to liven up your conversations.

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Don’t put your privacy at stake!

Imagine this- you browsed a few shopping websites for a swimwear. Next day, you open Facebook at office and bam. You see 5 swimwear suggestions right at the top.

 

Next steps? You either quickly close the window or get busy crossing those ads away. Paid a big price for a harmless search.

 

Are you one of those who get alarmed and do not want a repeat telecast of this? Do you not like yourself to be stalked all the time on the internet?

 

The Internet is basically a grid of data points where users leave their private data footprints, often unknowingly. Every time you use the internet, you are providing access to personal information and behavior by giving out personal data or allowing cookies to be cached & saved. Yet, even after deliberately giving someone the keys to our bubble of privacy, we often feel our privacy have been intruded in the most horrific way.

 

With the increasing popularity of IoT (Internet of Things) – connected homes, offices, machines and people – the scale of data collection is likely to be unfathomable. IDC has predicted that 30 Billion IoT devices will be connected to the Internet by 2020. We cannot even begin to imagine the marketers’ expectation and plans once they have access to all this user information, behavior, desire and intent.

 

No aspect of an internet user’s life is likely to remain sacrosanct and hidden from the penetrating eyes of advertisers. Advertisers live in a perennially mistaken belief that people love attention, being tracked and analyzed. Expecting marketers to do soul searching and limiting invasion of users’ privacy is a tall order. But we can be vigilant individually and be wary of putting our privacy at stake. Here are a few quick fixes that can keep the stalker advertising at bay.

  1. Install an Ad Blocker
  2. Paid Ad-Free Content
  3. Incognito Browsing:
  4. Be Cautious of app permissions
  5. Privacy settings
  6. Block third party cookies
  7. Use private and secure home network only

 

Would you also agree that it’s time ethical advertising should take off as well? It’s high time marketers, empathize with consumers’ sentiments and privacy; and not just chase their insane sales targets.

 

Is there a platform where both parties can co-exist in harmony? A place where both brands and consumers meet only when they must see each other! Maybe show targeted ads only when the user is looking for that product or service. This will not only help consumers, not see unnecessary ads but will also assure – marketers’ greater chances of a sale’s closure.

 

Want to know more about ‘how to seal the deal?’ Read On

Mapping consumer intent is the need of the hour

Rise in mobile advertising will boost overall digital marketing spends to around $1.21 billion in 2017, says the eMarketer report.

 

This is further triggered by the availability and adaptation of smartphones penetrating to even tier 3 cities in developing countries. Marketers now have more complex demographics and audience to deal with but unfortunately their tools remain the same. Though social media is at its all-time popularity, digital marketers have insane targets and budgets, marketers are still finding closures and conversions difficult.

 

Does this imply, people are not shopping online? Or the digital ads are not suiting their requirements.

 

It definitely can’t be the first reason because Internet user numbers in India grew more than 28% to 355 million users until mid-2016. This reflects that either people are being shown the wrong ad/content or there is a challenge in mapping end to end user journey on the mobile device. Another critical challenge that is scary is – adblocking incidences have risen to a figure of 28% on mobile.

 

These are strong enough reasons for digital marketers to rethink and revise their strategy. Anything that is not connecting with the users is redundant and exploring new platforms has become the need of the hour.

 

But what is more powerful than search? Where do users generally flock when they have a need? Or should we wait till the time the user actually has to spell out his/her needs? Does there exist any other platform that gives better insights for a seamless user journey on mobile?

 

These are the questions modern digital marketers are asking and why not? With so much competition around, the stakes are much higher. Only those who disrupt will survive.

 

So, what are the smartphones features that can be leveraged to tap user journey? Which is the most used tool on the mobile device? Which single app joins all the dots in the users’ disconnected mobile journey? Answer to that will always be the – Mobile Keyboard. It is impossible to do anything on mobile without the keyboard so why not make the keyboard, map user intent? How cool would it be, if users get what they want even before they start the search?

 

Check it out here

App Discoveries Made Easy

We’ve all been in those situations where we simply check the mobile to do something random without any specific agenda. We’ve all opened the app drawer, and randomly chosen an app that we felt like using at that particular moment. A delightful consequence of this intuitive decision is the discovery of interesting content and ideas. Discoveries play an important role in marketing. Discovery Marketing is that aspect of your brand’s marketing mix that allows users to stumble upon a brand.

 

One of the biggest obstacles here is the abundance of apps. There are zillions of apps out there, and that makes it next to impossible for the user to stumble upon your app. This can really put your brand and app in a rut.

 

There is no one initiative that will make you an instant success. It’s a journey. For the brand, it may be about the destination, but what the users get to experience, is the journey.

The way to tackle this business reflex, is to keep checking and rechecking your efforts every few weeks.

 

Some key questions to ask are –

Why will the user find this? What are we putting out there and IS it actually going to be useful to the user?

 

These are tricky questions. An each question is connected to the answer of the previous one.

Among the zillions of apps, exist more than a handful that do something similar to yours. Why will the user find your app? The only way to fix this is to think through the user’s point of view, and make sure your app is – from the user AND for the user.

 

It has become more critical than ever to meet consumers in their exact moment of need. Modern users lack patience and hate the breach of their privacy. Untargeted ads, ads that chase them on social platforms, irrelevant ads, stand a high chance to be blocked. Those who don’t block the ads are the ones who never click on them either.

 

In the modern age, even technology must evolve rapidly to keep pace with time. The needs and wants of people are instantaneous and so is their attention span. The needs and desires of the consumers need to be matched with relevant results (products & services), in real time. This real-time permutation- combination will ensure that brands manage to meet their consumers in their exact moment of need, increasing the chances of sales.

 

If you keep your consumer at the heart of your marketing mix, it’s difficult to fail. If you don’t believe your consumer will stumble upon your brand in a specific channel, move on. Remember to test, optimize, and think about your consumer.

HT Media partners with Xploree

Do you find yourself feeling this unavoidable need to check news while texting, tweeting, posting statuses, etc.? Don’t worry, you’re not alone.

Mobile users will now be able to stay connected with latest news, views, opinions and all that’s happening around them from within their mobile keyboard. All that they need to do is tap and let Xploree keyboard guide them through the portfolio of some amazing stories. An innovative technology indeed! It will serve mobile users with the choicest of content in real time, without having to launch separate news apps.

This alliance aspires to deliver a unique experience to its users through the AI powered mobile keyboard. This alliance can very well be called the next big disruption in online media.

This is a latest innovation in the space where mobile keyboard can double up as a curator and an aggregator of news and other contextual content. Xploree’s smart keyboard detects user needs to show the most relevant news content.

The three most popular categories from HT Media expected to be included are Hindustan Times, Mint and Desi Martini.

There are many instances where discussions on social platforms require us to share interesting article or anecdotes from the press. News published online is always available for a quick look up, but now it will be an immersive experience with Xploree.

Don’t settle for an ordinary keyboard than does the usual. Get the industry’s first intelligent keyboard that can do more. Download Xploree, today!

Gear up for the season’s biggest sale with the Xploree smart keyboard

“Shop for Big Billion Day and Great Indian sale directly from your mobile keyboard

Flipkart’s Big Billion Day and Amazon’s Great Indian Festival have already kickstarted and people are already going crazy with kind of deals that are out there. With their wish list and carts almost full, shopping is just one tap away.

However, if the truth be told, for Indians online shopping is still a tough nut to crack. One may ask why?

Indians have a very different way of shopping and it is a well-known fact supported by all kinds of data – that- women shop more than men and both need suggestions for everything they pick.

Coming back to where we started the – Big Billion Day and Great Indian Festival. Top discounts, quick deliveries but no one to take suggestions from while putting things in the cart. Though you have ping and share buttons, Indians lack patience to use those.

Not anymore. Experience the new way of shopping this festive season with your smart keyboard.

Xploree, industry’s first intelligent keyboard app, has joined hands with Amazon and Flipkart to delight consumers with customized discoveries. With the confluence of Xploree keyboard’s intent sensing technology, Flipkart and Amazon’s vast product offerings, users will now not be alone while they shop.

Xploree along with the e-tailers will together bring meaningful suggestions and choices to consumers at their exact time of need and thought. Every time the users express, discuss or plan upon any idea that’s directly related to shopping, they will get to see these recommended options, unobtrusively.

The technology makes Amazon and Flipkart’s products and services available on the users’ keyboard within all active windows – chats, browsers or apps. Xploree eliminates the need to exit any existing activity/window to search for a product or service. Users can choose to launch the exciting discovery cards at their convenience, when they want to, without hampering their conversations.

So how is it different or helpful?

  • Users can now chat and shop together, without having to do tedious task of exiting and launching various apps while chatting.
  • Based on the browsing pattern, contextual chats, Xploree’s smart algorithms will suggest top products with best prices. For example, if a user is looking to buy a shoe, Xploree’s smart algorithms will show him the best options from both Flipkart and Amazon in a single widow (basis the price, reviews & popularity) and he can shop directly from there- minus the hassles of switching apps
  • Need help shopping? No Problem. Xploree keyboard is the perfect virtual friend you never had. Since it knows your mood, requirements and shopping pattern, it will help you fetch the exact discoveries you need at that point in time

So, make the most of shopping with your new friend Xploree and while you are at it, Xploree will also help you fetch food discoveries(you can order food directly from the keyboard) so that you are never low on energy

Xploree Celebrates Engineer’s Day

“Remember, your work may be only to sweep a railway crossing, but it is your duty to keep it so clean that no other crossing in the world is as clean as yours”

The quote above is from – the most influential engineer from the history of contemporary India, Sir M Visvesvaraya; to – Every engineer out there.

Mokshagundam Visvesvaraya, an Indian engineer, scholar, statesman and the Diwan of Mysore (1912-1918) was born on 15th September 1861. Every year, on this day, India celebrates Engineer’s Day, in his memory.

At age 12, Sir M Visvesvaraya lost his father, a renowned Sanskrit Scholar. He completed his primary education in Chikballapur, and high school education in Bengaluru. In 1881, after receiving a bachelor’s degree in Arts from the Central College in Bangalore, affiliated to the Madras University, he pursued Civil Engineering from the reputed College of Engineering, Pune.

The Arts + Engineering background can be seen in his work, his designs were nothing short of elegantly artistic yet thoroughly crafted for perfection.

Sir MV was known for his timeliness, intricate ideas, and dedication, among his many other virtues. He had designed the layout of Jayanagar in the South Bangalore and it is supposed to be the best locality to be designed ever in Asia.

Sir M.V retired in 1908 and the then Maharaja of Mysore, was eager to secure the services of Visvesvaraya to serve Mysore. He joined as Chief Engineer in Mysore because he wanted challenging opportunities. He had earned a reputation for his honesty, integrity, ability and intelligence. He introduced compulsory education in the State which later was embodied as a fundamental right in the Constitution of Independent India.

Sir M.V. belongs to that small band of eminent Indians whose ideas and achievements have been among the truly creative and formative force of modern India. Sir M.V.’s slogan was Industrialize or Perish. He was a true visionary, who spearheaded development.

An engineer’s zeal to dive deep into the root of any given problem and come up with innovative & reusable solutions, is what makes them the best at everything they do. Xploree keyboard’s love for human logic stems from the engineer’s behind it. It is because of this, that Xploree, is continuously striving to delight users with contextual discoveries.

Xploree has an engineer at its heart. From the birth of every intent to its execution, every step of the way thoroughly crafted for perfection, and portrayed to the user via an elegantly artistic UI.

A salute to Sir M Visvesvaraya, and Happy Engineer’s Day to ALL Engineers

- The Engineer @ the heart of Xploree.

 

Indic Language Support for OEMs Made Mandatory

The Indian Government’s mandate to add local language support in the mobile devices has come as a reality check for most OEMs (Original Equipment Manufacturers). The norm so far had been to support a handful of regional languages along with global ones.

However, soon all smartphones, feature phones, etc. will need to support display of content in all Indian languages and provide input capability for 3 – Hindi, English and regional language of the user’s choice.

Despite the government’s mandate that came last year for regional language support in smartphones, there exists no mainstream keyboard that supports all minority languages. As per the latest mandate, every phone sold after July 1, 2017 (now October) must support local languages. This crucial step will connect millions of non-English speaking people, giving them the freedom to use the language of their choice on their mobile devices. (One might wonder why it wasn’t already that way to begin with)

This mandate is more than a good news for non-English-speaking people as they were initially left with no choice but use the default language. This will empower them to get access, transact, acquire and share information in the language they are most comfortable in.

In some aspects, #AchheDin indeed.

Soon after this mandate was out, mobile phone manufacturers were seen looking out for facilitators who can provide language support in such a short span of time.

The government realised that language support is indeed a complicated activity and increased the deadline from July to October 2017.

KeyPoint Technologies alone saw a steep rise in the number of requests coming in for language support, in the last few months. Good part is- while other providers had to start from scratch- get linguists, build technology; KPT has been in this business since over a decade now. Hence could easily fulfil the requirements in the shortest span.

This step taken by the government has not only given local languages a boost, but also empowered every citizen of the country to make maximum use of their smartphones to get things done.