Liven Up Your Conversation with Predictive Emojis

A major differentiator between humans and machines and one that technology will not be able to ape in a long time to come, is human emotions. The joy of celebrating your birthday in the company of family and friends. The excitement of taking your brand-new car for a spin or the pain of losing a dear friend to an accident, are emotions only a human can experience and express.

 

In this digital age, where the most used mode of communication is our smartphone it becomes tough to express our emotions. Not everything can be expressed in words and that’s where the advent of emojis rightfully fills the void. Emoji is a small digital image or icon used to express an idea or emotion in electronic communication.

 

Good news- you don’t have to waste your time & energy finding the right kind of emojis to express your emotions. The Xploree keyboard will predict your emotions and will show the exact emoji you have been wanting to use.

 

How will that help? Read on.

 

Adding the realistic flavour of expressions

What better way than to use a red-faced emoji to show that you are angry about something, or an emoji that shows you burst into laughter on a timely and funny joke. Emojis help you sink into the conversation with different expressions representing your mood or view on a specific subject or topic.

 

Time saver

We are all busy individuals with a hundred things running on our minds. In such a deluge using emojis which are visual representation of emotions can be a one-click solution. Think of a situation where you wish to let your friend or family member know that you are busy, this can be conveniently achieved by sharing an emoji that represents that you are busy, instead of typing it out.

 

Emojis are in trend and here to stay

As per a study carried out in 2016, 2.3 trillion mobile messages used emojis. The study also found that ladies love using the emoji more than men, on the other hand data available from Xploree points out that men are warming up to the emojis available on the platform and are using it more than women. Did we hear, equality! Study from Emogi, a conversational content platform in messaging, also revealed that while most users were happy with the emojis they have, most of them desire for more.

 

With the reliance on emojis rising by the day it makes sense to have a keyboard that not just provides for a range of emojis but is ably complimented by well-conceived stickers. The Xploree keyboard gives you context-based emoji suggestions powered by Artificial Intelligence, catering to your exact emotion to liven up your conversations.

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Don’t put your privacy at stake!

Imagine this- you browsed a few shopping websites for a swimwear. Next day, you open Facebook at office and bam. You see 5 swimwear suggestions right at the top.

 

Next steps? You either quickly close the window or get busy crossing those ads away. Paid a big price for a harmless search.

 

Are you one of those who get alarmed and do not want a repeat telecast of this? Do you not like yourself to be stalked all the time on the internet?

 

The Internet is basically a grid of data points where users leave their private data footprints, often unknowingly. Every time you use the internet, you are providing access to personal information and behavior by giving out personal data or allowing cookies to be cached & saved. Yet, even after deliberately giving someone the keys to our bubble of privacy, we often feel our privacy have been intruded in the most horrific way.

 

With the increasing popularity of IoT (Internet of Things) – connected homes, offices, machines and people – the scale of data collection is likely to be unfathomable. IDC has predicted that 30 Billion IoT devices will be connected to the Internet by 2020. We cannot even begin to imagine the marketers’ expectation and plans once they have access to all this user information, behavior, desire and intent.

 

No aspect of an internet user’s life is likely to remain sacrosanct and hidden from the penetrating eyes of advertisers. Advertisers live in a perennially mistaken belief that people love attention, being tracked and analyzed. Expecting marketers to do soul searching and limiting invasion of users’ privacy is a tall order. But we can be vigilant individually and be wary of putting our privacy at stake. Here are a few quick fixes that can keep the stalker advertising at bay.

  1. Install an Ad Blocker
  2. Paid Ad-Free Content
  3. Incognito Browsing:
  4. Be Cautious of app permissions
  5. Privacy settings
  6. Block third party cookies
  7. Use private and secure home network only

 

Would you also agree that it’s time ethical advertising should take off as well? It’s high time marketers, empathize with consumers’ sentiments and privacy; and not just chase their insane sales targets.

 

Is there a platform where both parties can co-exist in harmony? A place where both brands and consumers meet only when they must see each other! Maybe show targeted ads only when the user is looking for that product or service. This will not only help consumers, not see unnecessary ads but will also assure – marketers’ greater chances of a sale’s closure.

 

Want to know more about ‘how to seal the deal?’ Read On

Mapping consumer intent is the need of the hour

Rise in mobile advertising will boost overall digital marketing spends to around $1.21 billion in 2017, says the eMarketer report.

 

This is further triggered by the availability and adaptation of smartphones penetrating to even tier 3 cities in developing countries. Marketers now have more complex demographics and audience to deal with but unfortunately their tools remain the same. Though social media is at its all-time popularity, digital marketers have insane targets and budgets, marketers are still finding closures and conversions difficult.

 

Does this imply, people are not shopping online? Or the digital ads are not suiting their requirements.

 

It definitely can’t be the first reason because Internet user numbers in India grew more than 28% to 355 million users until mid-2016. This reflects that either people are being shown the wrong ad/content or there is a challenge in mapping end to end user journey on the mobile device. Another critical challenge that is scary is – adblocking incidences have risen to a figure of 28% on mobile.

 

These are strong enough reasons for digital marketers to rethink and revise their strategy. Anything that is not connecting with the users is redundant and exploring new platforms has become the need of the hour.

 

But what is more powerful than search? Where do users generally flock when they have a need? Or should we wait till the time the user actually has to spell out his/her needs? Does there exist any other platform that gives better insights for a seamless user journey on mobile?

 

These are the questions modern digital marketers are asking and why not? With so much competition around, the stakes are much higher. Only those who disrupt will survive.

 

So, what are the smartphones features that can be leveraged to tap user journey? Which is the most used tool on the mobile device? Which single app joins all the dots in the users’ disconnected mobile journey? Answer to that will always be the – Mobile Keyboard. It is impossible to do anything on mobile without the keyboard so why not make the keyboard, map user intent? How cool would it be, if users get what they want even before they start the search?

 

Check it out here

App Discoveries Made Easy

We’ve all been in those situations where we simply check the mobile to do something random without any specific agenda. We’ve all opened the app drawer, and randomly chosen an app that we felt like using at that particular moment. A delightful consequence of this intuitive decision is the discovery of interesting content and ideas. Discoveries play an important role in marketing. Discovery Marketing is that aspect of your brand’s marketing mix that allows users to stumble upon a brand.

 

One of the biggest obstacles here is the abundance of apps. There are zillions of apps out there, and that makes it next to impossible for the user to stumble upon your app. This can really put your brand and app in a rut.

 

There is no one initiative that will make you an instant success. It’s a journey. For the brand, it may be about the destination, but what the users get to experience, is the journey.

The way to tackle this business reflex, is to keep checking and rechecking your efforts every few weeks.

 

Some key questions to ask are –

Why will the user find this? What are we putting out there and IS it actually going to be useful to the user?

 

These are tricky questions. An each question is connected to the answer of the previous one.

Among the zillions of apps, exist more than a handful that do something similar to yours. Why will the user find your app? The only way to fix this is to think through the user’s point of view, and make sure your app is – from the user AND for the user.

 

It has become more critical than ever to meet consumers in their exact moment of need. Modern users lack patience and hate the breach of their privacy. Untargeted ads, ads that chase them on social platforms, irrelevant ads, stand a high chance to be blocked. Those who don’t block the ads are the ones who never click on them either.

 

In the modern age, even technology must evolve rapidly to keep pace with time. The needs and wants of people are instantaneous and so is their attention span. The needs and desires of the consumers need to be matched with relevant results (products & services), in real time. This real-time permutation- combination will ensure that brands manage to meet their consumers in their exact moment of need, increasing the chances of sales.

 

If you keep your consumer at the heart of your marketing mix, it’s difficult to fail. If you don’t believe your consumer will stumble upon your brand in a specific channel, move on. Remember to test, optimize, and think about your consumer.

HT Media partners with Xploree

Do you find yourself feeling this unavoidable need to check news while texting, tweeting, posting statuses, etc.? Don’t worry, you’re not alone.

Mobile users will now be able to stay connected with latest news, views, opinions and all that’s happening around them from within their mobile keyboard. All that they need to do is tap and let Xploree keyboard guide them through the portfolio of some amazing stories. An innovative technology indeed! It will serve mobile users with the choicest of content in real time, without having to launch separate news apps.

This alliance aspires to deliver a unique experience to its users through the AI powered mobile keyboard. This alliance can very well be called the next big disruption in online media.

This is a latest innovation in the space where mobile keyboard can double up as a curator and an aggregator of news and other contextual content. Xploree’s smart keyboard detects user needs to show the most relevant news content.

The three most popular categories from HT Media expected to be included are Hindustan Times, Mint and Desi Martini.

There are many instances where discussions on social platforms require us to share interesting article or anecdotes from the press. News published online is always available for a quick look up, but now it will be an immersive experience with Xploree.

Don’t settle for an ordinary keyboard than does the usual. Get the industry’s first intelligent keyboard that can do more. Download Xploree, today!

Gear up for the season’s biggest sale with the Xploree smart keyboard

“Shop for Big Billion Day and Great Indian sale directly from your mobile keyboard

Flipkart’s Big Billion Day and Amazon’s Great Indian Festival have already kickstarted and people are already going crazy with kind of deals that are out there. With their wish list and carts almost full, shopping is just one tap away.

However, if the truth be told, for Indians online shopping is still a tough nut to crack. One may ask why?

Indians have a very different way of shopping and it is a well-known fact supported by all kinds of data – that- women shop more than men and both need suggestions for everything they pick.

Coming back to where we started the – Big Billion Day and Great Indian Festival. Top discounts, quick deliveries but no one to take suggestions from while putting things in the cart. Though you have ping and share buttons, Indians lack patience to use those.

Not anymore. Experience the new way of shopping this festive season with your smart keyboard.

Xploree, industry’s first intelligent keyboard app, has joined hands with Amazon and Flipkart to delight consumers with customized discoveries. With the confluence of Xploree keyboard’s intent sensing technology, Flipkart and Amazon’s vast product offerings, users will now not be alone while they shop.

Xploree along with the e-tailers will together bring meaningful suggestions and choices to consumers at their exact time of need and thought. Every time the users express, discuss or plan upon any idea that’s directly related to shopping, they will get to see these recommended options, unobtrusively.

The technology makes Amazon and Flipkart’s products and services available on the users’ keyboard within all active windows – chats, browsers or apps. Xploree eliminates the need to exit any existing activity/window to search for a product or service. Users can choose to launch the exciting discovery cards at their convenience, when they want to, without hampering their conversations.

So how is it different or helpful?

  • Users can now chat and shop together, without having to do tedious task of exiting and launching various apps while chatting.
  • Based on the browsing pattern, contextual chats, Xploree’s smart algorithms will suggest top products with best prices. For example, if a user is looking to buy a shoe, Xploree’s smart algorithms will show him the best options from both Flipkart and Amazon in a single widow (basis the price, reviews & popularity) and he can shop directly from there- minus the hassles of switching apps
  • Need help shopping? No Problem. Xploree keyboard is the perfect virtual friend you never had. Since it knows your mood, requirements and shopping pattern, it will help you fetch the exact discoveries you need at that point in time

So, make the most of shopping with your new friend Xploree and while you are at it, Xploree will also help you fetch food discoveries(you can order food directly from the keyboard) so that you are never low on energy

Xploree Celebrates Engineer’s Day

“Remember, your work may be only to sweep a railway crossing, but it is your duty to keep it so clean that no other crossing in the world is as clean as yours”

The quote above is from – the most influential engineer from the history of contemporary India, Sir M Visvesvaraya; to – Every engineer out there.

Mokshagundam Visvesvaraya, an Indian engineer, scholar, statesman and the Diwan of Mysore (1912-1918) was born on 15th September 1861. Every year, on this day, India celebrates Engineer’s Day, in his memory.

At age 12, Sir M Visvesvaraya lost his father, a renowned Sanskrit Scholar. He completed his primary education in Chikballapur, and high school education in Bengaluru. In 1881, after receiving a bachelor’s degree in Arts from the Central College in Bangalore, affiliated to the Madras University, he pursued Civil Engineering from the reputed College of Engineering, Pune.

The Arts + Engineering background can be seen in his work, his designs were nothing short of elegantly artistic yet thoroughly crafted for perfection.

Sir MV was known for his timeliness, intricate ideas, and dedication, among his many other virtues. He had designed the layout of Jayanagar in the South Bangalore and it is supposed to be the best locality to be designed ever in Asia.

Sir M.V retired in 1908 and the then Maharaja of Mysore, was eager to secure the services of Visvesvaraya to serve Mysore. He joined as Chief Engineer in Mysore because he wanted challenging opportunities. He had earned a reputation for his honesty, integrity, ability and intelligence. He introduced compulsory education in the State which later was embodied as a fundamental right in the Constitution of Independent India.

Sir M.V. belongs to that small band of eminent Indians whose ideas and achievements have been among the truly creative and formative force of modern India. Sir M.V.’s slogan was Industrialize or Perish. He was a true visionary, who spearheaded development.

An engineer’s zeal to dive deep into the root of any given problem and come up with innovative & reusable solutions, is what makes them the best at everything they do. Xploree keyboard’s love for human logic stems from the engineer’s behind it. It is because of this, that Xploree, is continuously striving to delight users with contextual discoveries.

Xploree has an engineer at its heart. From the birth of every intent to its execution, every step of the way thoroughly crafted for perfection, and portrayed to the user via an elegantly artistic UI.

A salute to Sir M Visvesvaraya, and Happy Engineer’s Day to ALL Engineers

- The Engineer @ the heart of Xploree.

 

Indic Language Support for OEMs Made Mandatory

The Indian Government’s mandate to add local language support in the mobile devices has come as a reality check for most OEMs (Original Equipment Manufacturers). The norm so far had been to support a handful of regional languages along with global ones.

However, soon all smartphones, feature phones, etc. will need to support display of content in all Indian languages and provide input capability for 3 – Hindi, English and regional language of the user’s choice.

Despite the government’s mandate that came last year for regional language support in smartphones, there exists no mainstream keyboard that supports all minority languages. As per the latest mandate, every phone sold after July 1, 2017 (now October) must support local languages. This crucial step will connect millions of non-English speaking people, giving them the freedom to use the language of their choice on their mobile devices. (One might wonder why it wasn’t already that way to begin with)

This mandate is more than a good news for non-English-speaking people as they were initially left with no choice but use the default language. This will empower them to get access, transact, acquire and share information in the language they are most comfortable in.

In some aspects, #AchheDin indeed.

Soon after this mandate was out, mobile phone manufacturers were seen looking out for facilitators who can provide language support in such a short span of time.

The government realised that language support is indeed a complicated activity and increased the deadline from July to October 2017.

KeyPoint Technologies alone saw a steep rise in the number of requests coming in for language support, in the last few months. Good part is- while other providers had to start from scratch- get linguists, build technology; KPT has been in this business since over a decade now. Hence could easily fulfil the requirements in the shortest span.

This step taken by the government has not only given local languages a boost, but also empowered every citizen of the country to make maximum use of their smartphones to get things done.

Earn Rs 500 Paytm Cash for Testing Xploree beta app

Join Xploree’s Beta Community and be part of its rewards and recognition program. Get paid to try and test the next-gen mobile keyboard that is one of its kind in the world

Are you one of those who tinkers around with their smartphones to use it to its full potential? Do you have a tendency to test and report bugs to get things fixed/improved? If yes, you are what people refer to as Power Users/Testers.

Welcome to The Xplorers’ Club which is all about letting power users evaluate the application beforehand, identify bugs, give early feedback on new features, and get rewarded upto Rs.500 Paytm cash!

Every functional* bug you report will get you Rs.50 Paytm cash and a chance to explore the beta version of the Xploree mobile keyboard app.

How to get started?

  • Join ‘The Xplorers club’ on its Google+ community page (Google+ Signup is required)
  • Download Xploree Android Beta Version from the Google+ page. Beta app is not publicly available and its restricted to select audience only.
  • Test Xploree beta app and share your feedback for all the issues and bugs on the Google+ community page.
  • For each unique functional bug identified, you will be rewarded with Rs 50 Paytm cash.
  • In Total, you can earn Rs 100 Paytm cash per calendar week and upto Rs 500 Paytm cash per Calendar month

Please refer to all the Terms & conditions of the rewards program below:

  • Only the unique functional bug will be rewarded. Functional bug means any app event / issue which is recurring in nature. Spelling or one-time errors etc are not counted as functional bugs.
  • The bugs which are reported for the 1st time on Google+ community page will only be eligible for cash rewards and reporting of the same existing bug again on g+ page will not fetch any rewards
  • In case the reported bug is already reported on g+ page by another beta user than it will not be eligible for Rs 50 Paytm cash.
  • Reported bug needs to be clearly mentioned in detail along with screenshot on Google+ community page.
  • Any beta user can earn max Rs 100 paytm cash per calendar week and upto Rs 500 Paytm cash per Calendar month.
  • Paytm Cash transfer will be processed on weekly basis and will be received in approximately 5-10 days from the reporting date.
  • Users who engage in spamming the Google+ page with irrelevant content or repeated upload of the same reported bug would be banned from the page and all future engagements. Also, their earned paytm cash would go on hold.
  • This being a Trial campaign. Hence, only first 10 eligible users will get rewarded each calendar week of the August month.
  • Team Xploree’s decision will be final in all matters.

Get most out of Xploree and start sculpting its tomorrow (future), join The Xplorers’ Club today!

Important Note:

Since the app is in Beta version, all features may or may not function as expected. Xploree Team expect you to share your feedback about all these unexpected behaviours and crashes.

Basis your feedback, we will continue to upgrade our app and you’ll receive all new updates from The Xplorer’s Club, delivered to your Google+ community feed.

How Language Technology Can Help Businesses

Before we start with the importance of language technology, learn more on how linguistic support on smartphones can be a boon to the mobile phone manufacturers

For any business, it is crucial to connect with your audience/customers. Language is the main barrier. It is as former German Chancellor Willy Brandt once said: If I am selling to you, I speak your language. If I am buying, dann müssen Sie Deutsch sprechen. (Then you have to speak German).

If you wish for a national or global expansion and popularity for your product, the first step should be to learn languages, break barriers and connect. Here’s how language technology can help your business

A Strong Foundation for proper Market Exposure

If you want to build something great, make sure it has a rock-solid foundation.

This can and should be applied in every scenario where something is being built. A good understanding of the language infrastructure is at the crux of globalization process. Understanding what documents need to be translated and into what languages. When a new version of the same product is released, the documentation is never written again from scratch. A part of language infrastructure is figuring out what will remain the same, along with who will do the translation work. The only smart way to expand your business and increase market exposure, is by getting this done right.

Effectively Manage Complex Multilingual Translations by Using the Right Tools

In international expansion, the cost and time of translation or localization is often overlooked. The bigger and more popular the company, the more the products, the more the documentation, and more the translation. Every company would either outsource to a language service provider, or hire a translation team. Language technology, especially translation management and collaborative translation tools can dramatically reduce costs of localization so more markets can be covered in a shorter timeframe. All of this, within the same budget.

A Thoughtful Approach Can Take You All The Way

You need to figure out how you are going to approach the localization process. The first step is to assess what you need to translate and what quality levels you need to achieve. The next step is to understand which of your linguistic assets & activities can and realistically should be maintained in-house, and which of them can and should be outsourced. The next and most important step is to make sure that the documentation is consistent in its wording, especially since the translation is done by different people.

A thoroughly planned and thoughtful approach will save you a lot of trouble in the long haul.

Tick-Tock: Time is of the Essence

We’re living in a world where, the amount of content being created increases exponentially on a daily basis. We need solutions that improve productivity and quality, and we need them today. A smart approach to achieving this would be to identify who can bring in perfection and quality to your localisation needs. This can make things go faster, and greatly reduce the margin of error, which will lead to a reduction in time-to-market.

In the grand scheme of things, leveraging Language Technology can help expand your business in a more meaningful way while ensuring you always have an edge above all, which is what matters most in today’s world.