Xploree’s Intent Driven Technology Powering Consumer Experience On Mobile

Mobile experience for Xploree means going beyond the arc and solving real consumer problems

Looking back at the Rio Olympics, a strong sense of ‘Mobile First’ has emerged that brings the focus back to mobile search. It’s a fairly new chat phrase that’s doing the rounds of tech circles after the much talked about ‘Big Data’ revolution. Rapid growth in mobile consumption has made the Rio games witness a nearly 150% jump in video streams over the previous edition. This demonstrates that almost all content in the future will take the mobile route for distribution. But, it can become a reality only when the mobile evolves and becomes a truly intuitive device for content consumption.

With most users starting their mobile journey pretty early on in life, the average age of mobile users has come down drastically over the years. Mobile users are now demanding greater autonomy and control on search and discovery, more so than ever before. Their aspirational mobile experience revolves around search results that matter to them the most. To that effect, the user’s intent and the context in which it is expressed will decide the manner in which content reaches consumers in the future. Intent-based technologies are thus poised to emerge as the ‘next big thing’ to revolutionize mobile search and discovery.
To reach out to consumers who wish to access their desired content, when they want, and however they like it, engagement on the mobile is all set to make a big splash by going viral through mediums such as chat, messengers, social networks and the likes. Instantaneous and spontaneous response to users’ intents and expressions on the mobile opens up a whole new world of possibilities for discovery. To see what’s making heads turn, let’s look at some popular user-initiated scenarios that come part and parcel with the Xploree keyboard.

Uses ubiquity of search platforms

Most of us use the internet’s information highway to access almost anything and everything through search engines like Google. We do this quite simply by expressing our needs with the keywords that are closest to our intent. It may be a single word or a typed search strings. Xploree makes the user search experience more integrated through its next-gen, artificial intelligence (AI) technology which is capable of predicting the user’s area of interest with great accuracy. While customers are at it on their phones, Xploree looks to deciphers their intent conveyed through the typed string or keyword. Further, it makes the mobile friendlier with its highly predictive and intuitive, multi-lingual keypad which doubles up as a personal assistant which serves meaningful suggestions.

 

Xploree Intent


 

 

Xploree Intent

Draws attention through intent driven icons

Most of us are expecting low to almost zero waiting time for getting our needs sorted on the net through relevant search results. Our behavior is largely influenced by on-the-go access to the internet data powered by the mobile. While using the phone to browse, chat, share, discover, install apps and do more, we have also become habituated to look at icons that depict notifications. When we are at it, Xploree opens up a delightful, non-intrusive information gateway that speaks about our possible interest areas to look at. Intenticons within the Xploree smart keyboard come extremely handy in this regard as they serve relevant content by prompting a set of highly imaginative and interactive icons to tap at. The experience thus derived is completely self-triggered and dispensed at our convenience.


 

Goes beyond social engagement

It has almost become like a habit for us to seek reviews, advice, suggestions and do a lot more over our vast social landscape of friends, relatives and acquaintances. This critical need is further amplified through Xploree engagement cards. We can now draw instant solutions through these cards and share them inside our chat windows. these cards also solve an inherent need among to store suggestions on topics of general interests, products and services while also making it sharable. They do so while we choose to chat with friends, browse the internet and play around with apps. You name the social channel, and Xploree promises to deliver the most apt content at the user’s precise moment of need. This feature is immensely helpful as it allows real time collaboration and at the right time.

Given the rising of popularity of social and messaging apps as a means of drawing brand engagement the world over, a similar trend is duly anticipated in India too. With chat messengers emerging as the most downloaded apps in the country, Xploree’s intent driven technology is expected to go a long way in powering consumer experience on mobile in the future.

 

Xploree Intent

Runners Couldn’t Ask For More: Xploree @ Hyderabad Marathon 2016

Smart keyboard initiative for the Hyderabad Marathon 2016


 

Held on the 28th of August, the Hyderabad marathon witnessed a unique keyboard driven digital campaign in its 2016 chapter. The campaign was launched in association with Xploree being named as the official smart keyboard partner for this event.

Through Xploree, runners were able to get valuable endurance essentials and fitness boosters at their fingertips. Promoters of the prestigious marathon were able to extend its outreach to an audience base of active fitness enthusiasts, social promoters and all Hyderabadis who were eagerly following the much anticipated event. Promotion of Xploree’s live fitness session with Talwalkars became the talk of the town and made crowds flock to the SportEx venue in drones.

The event saw the launch of hashtag #LiveStrongWithXploree which brought marathoners together on the social media and catapulted the run into a tech savvy affair with fitness preparation and more importantly long distance survival as a central theme.

The swell of Hyderabadi pride achieved among campaign followers touched a high point when the campaign drew 10000 likes midway on Facebook to ultimately reach 20000 until a few days to the final day of the run.

Let’s walk down memory lane and glance through Xploree’s footprints on the Hyderabad Marathon 2016.

 

 

Xploree in association with the Airtel Hyderabad Marathon 2016 at the press conference

 

 

More than winning it was a celebration of togetherness:
KeyPoint employees had a dream run at the Hyderabad Marathon 2016

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Let’s have an online race first:

A fun filled Facebook give away contest to distribute free passes for runners who didn’t want to lose out on the opportunity to participate in the Hyderabad Marathon 2016 was conducted by Xploree.

Xploree in association with the Hyderabad marathon 2016 organized drew frenzied interest from potential runners who took part in a GIF-based game in which contestants had to stop the running guy on the finish line & share back the screenshot on Facebook.

It drew an outreach of – 115610, with likes accounting for 5671 in numbers.

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Don’t fall flat on your toes if the going gets tough at the Hyderabad Marathon 2016:

Xploree promoted marathon booster posts in association with fitness partner, Talwalkars. This initiative saw the launch of a marathon fitness album which brought participants and enthusiasts of the Hyderabad Marathon 2016 to share tips with fellow runners.

Overall the 4 posts fetched us 40,000+ engagements on Facebook.

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Marathon Presto cards:

Xploree ran an in-app marathon campaign which saw many Hyderabad marathon participants download the app prior to the actual date of the ultimate run.

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Fun-filled time for Hyderabad Marathon 2016 runners at the Xploree stall in the pre-marathon event:

“Take a chance on me”… the dart board game kept at the Xploree booth drew runners thronging for a second, and a third, and another chance at the game. There were no losers here as all runners got another lease of life!

The event also saw the launch of the Xploree run T Shirt, cap and sippers given away as marathon freebies for runners at the pre-marathon event organized by HITEX in association with keyboard partners Xploree.

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Warmup games anyone?

Fun on the stage: One of the participants said after the workout
– “I’m no Victoria’s Secret model. But I’m pretty sure that I can take one on my shoulder and run a mile after this one.”

The live demonstration stage activity in the expo was a big hit among runners. A video of 1 & half minutes was played kept playing at the backdrop to the live fitness session in the event for over 3000 people. 1 hour Zorba & Numa sessions were conducted by our Fitness partner Talwalkars,who gave instantaneous and exclusive fitness tips to visitors.

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Gallivanting around the town; painting it in the spirit of the marathon

Running is super cool and so were the slogans and images on graffiti wall posters erected at different spots around Hyderabad on the eve of the Hyderabad Marathon 2016.

Before the big day, select runners were invited over to paint graffiti posters that garnered the eyeballs of over 15000 runners and an equal number of spectators. These posters depicted a marathon runner’s journey from the start to the finish line!


 

Xploree moments captured at the Hyderabad Marathon 2016:

 

Intenticons By Xploree: Introducing A Right Mix Of Images That Capture Human Imagination On The Mobile

Intent + Icons = Intenticons By Xploree


 

In spite of growth in app downloads and installations, mobile users in India are known to spend a significant amount of time on chat. Users typically rely on chat messengers for drawing suggestions, seeking guidance, and for conversing in general. Native Indian mobile users are also known to converse in a multitude of regional languages while at it. Many mobile users nevertheless end up using the Xploree keyboard to tap its multi-lingual and easy switch in between languages capabilities. They almost always end up expressing their intents with the help of icons, emojis or emoticons as we know it. By describing intents visually, the newly introduced Intenticons feature within the Xploree app vastly improves the basic keyboard by bringing a need-based suggestive aspect to it.


 

Birth of a new communicative icon

With the dawn of digital communication, a friendly face on conversations has almost become a norm in all daily chat and emails. These icons have since come a long way from merely clarifying statements and conveying humor or amusement. Be it the indication to kick off a party, to express gratitude, or to quite simply in the Indian context, do a ‘Namaste’, the use of these images have come to capture human imagination in the most fascinating manner.

This new release by Xploree expands the scope and utility of such icons by reflecting users’ mood and their need of the hour. Driving user context from human conversations is at the heart of Intenticon’s purpose to make the mobile a more helpful device. Aimed at taking emoticons to their next logical step, Intenticons capture long intents expressed by users and show responsive images that bring a sense of help and support.

An invention that harbors on human sentiments, Intenticons are slated to play a key role in deciphering real intent from a set of words expressed by users within their chat windows or while simply browsing. Glancing at the images below, we can see how mobile devices can gain a better understanding of our expression thanks to the use of Intenticons.

 


 

 

Utility of Intenticons in India

Currently, the Xploree keyboard supports 110+ languages, and this presents an attractive opportunity for reaching out to customers in India who use the Xploree app for its versatility. Statistics suggest, the average number of hours spent on mobiles is inching closer to that of television in India, a medium that is steadily losing viewership. With the year-over-year growth of image embedded campaigns reaching close to 777%, the utility of Intenticons finds growing advocacy among many marketers in the country. For them, the timing of their content’s delivery has become especially important to triggers a favorable response.


 

Scope of driving customer friendly marketing campaigns

It is estimated that India will witness a substantial increase in click through rates with the help of search induced and chat-based intents. By making a new beginning in this direction, Intenticons seek to drive transactions in the online mobile search space. Furthermore, this new feature by Xploree will take the user’s browsing experience to a whole new level of unhindered and interruption-free explorations. Therefore, it is safe to conclude that Intenticons are on the way to becoming one of the most sought after mediums for mobile discoveries.

The product development team of Xploree undertook numerous rounds of meetings to decide upon the name for these icons that are set to revolutionize content discovery and consumer engagement. The team sat down one fine Friday afternoon, a usual practice to catch up at lunch, before brainstorming on the apt name for these icons. By then, a buzz had already been created around some popular suggestions. To know more about the build-up and the final decisive result, stay tuned and read more.

Also, join us and let our UI experts help you discover innovative ways to improve customer engagement through user-friendly campaigns.

 

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Keyboard as the next disruption in Discovery on Mobile

Users are constantly interfacing with their mobile devices to share, socialize, consume and create content, avail services etc. Facebook and Whatsapp stand out as as the most popular apps based on user base. But the two other engagement touchpoints that see a high engagement –are Call and Keyboard. However, from the mechanical clicks to soft touch and touchscreens, the most widely used input device has not seen outstanding changes in the last few decades. Not many existing keyboards are recognizing its importance as an effective platform to build innovative consumer experiences.

In the world of keyboards, users have a lot of choices. But the ones that will see more user love in the coming months and years will be the ones that have the capability to bring simplicity to content and service discoveries. Predictive and intent-based targeting mechanism to deliver relevant information to consumers on their mobile devices at that single point of intent is the game-changing disruption that is not present in most of existing keyboards available on Android or iOS.

Keyboards are doing all kind of key things like autocorrect, themes, word prediction, multiple languages and emojis but there is hardly any competition when it comes to going beyond the expected and giving mobile users content and services discoveries that delight them in their exact moment of need.

Xploree is focused on empowering the consumers to decide when they want to interact with a discovery. The entire discovery experience is user-initiated that’s based on the principle of respecting user preferences on mobile. Of all the predictions on mobile user experience and engagement, Xploree stands out as an innovative and intelligent keyboard.

Xploree’s strong point is also that it allows the user to be in control, granting a more enjoyable and a satisfactory consumer experience through nonintrusive, non-interruptive, relevant content recommendations.

Noticeable amongst the partnerships is Xploree’s search tie up with Yahoo. The partnership offers users search and browsing of information in one tap across apps without exiting the conversation application. With 15% of app interactions on mobile devices being with a clear intent to search per Xploree’s user study, the integration has the potential to enable hyper-contextual search across apps on mobile to enhance the overall app experience.

Xploree Benefits to Mobile Users:

  • Experience useful search and discovery without exiting the app, and remain in control of the recommendations.
  • Non-intrusive, non-interruptive, user-initiated interactions.
  • Xploree delivers a seamless user-experience across apps including mobile search, mobile instant messaging, mobile email, mobile commerce, and mobile app stores.
  • Strict privacy controls, opt-in, opt-out features, quick opt-outs (such as incognito mode on browsers).
  • Multi-lingual keyboard supporting vernacular languages such as Hindi, Telugu and transliterated languages such as Hinglish

Xploree Keyboard brings in simplicity and insight to delight the users in their mobile moments whether the intent is to find a pizza place in the next minute or book air tickets for this weekend.

Xploree users are enjoying streamlined experiences of finding relevant content or services without leaving the task they are engaged in.
Try it out here: bit.ly/Xploree , and let us know what you think.

The article was originally published http://jatinisrani.blogspot.in/2015/11/xploree-next-generation-intelligence.html

Xploree Keyboard with mutiple languages and emoji support

Xploree – The Next Big Thing in Mobile Marketing

A keyboard is the most commonly used device for direct (human) input of alphanumeric data into computers. While most keyboard keys produce letters, numbers or signs (characters), other keys or simultaneous key presses can produce actions or execute computer commands.

Keyboards are doing all kind of key things like autocorrect, themes, word prediction, multiple languages and emojis but there is hardly any competition when it comes to going beyond the expected and giving mobile users content and services discoveries that delight them in their exact moment of need. A no fuss keyboard Xploree’s strong point is that it allows the user to be in control, granting a more enjoyable and a satisfactory consumer experience through nonintrusive, non-interruptive, relevant content recommendations.

Listed below are the Xploree Benefits to Mobile Users

  • Experience useful search and discovery without exiting the app, and remain in control of the recommendations.
  • Non-intrusive, non-interruptive, user-initiated interactions.
  • Xploree delivers a seamless user-experience across apps including mobile search, mobile instant messaging, mobile email, mobile commerce, and mobile app stores.
  • Strict privacy controls, opt-in, opt-out features, quick opt-outs (such as incognito mode on browsers).
  • Multi-lingual keyboard supporting vernacular languages such as Hindi, Telugu and transliterated languages such as Hinglish

Xploree allows opt-in for personalized discovery across apps and then delivers deals, services etc. by understanding the consumer expressions and intent on the device thus putting the choice in consumers’ hands.

Xploree has partnered with leading ecosystem players including Groupon, Grabon etc. and OEM majors who have pre-installed the platform on mobile devices. For instance, Coolpad’s latest mobile phone, the Coolpad Note 3 is pre-embedded with Xploree keyboard that pivots on delivering brand and services discovery on mobile with special attention to the privacy needs of the markets where it is shipped.

Xploree has a search tie up with Yahoo. It offers users search and browsing of information in one tap across apps without exiting the conversation application.

Xploree Keyboard brings in simplicity and insight to delight the users in their mobile moments be it finding a pizza place in the next minute or book air tickets for this weekend. Xploree users are enjoying streamlined experiences of finding relevant content or services without leaving the task they are engaged in.

The partnerships and industry accolades for Xploree makes it clear that Xploree is the next BIG thing!

You too experience it all yourself and you will get to know what you have been missing all this while.
Download the Xploree Keyboard from here: bit.ly/Xploree

Happy Typing!

The article was originally published in https://chaintoast.wordpress.com/2015/11/15/the-next-generation-intelligence-driven-keyboard-from-xploree/

 

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Xploree Partners with GrabOn: Tap and Access Coupons and Offers – Anywhere, Anytime!

The coupon business is 13.5 per cent of the total e-commerce audience in India, growing at the rate of 62.9 per cent with 7.6 million unique users a month. (Financial Express)

More than 80% mobile users search for brand promotions and coupons, Xploree addresses this demand with relevant and faster brand-user connectivity in the mobile moment. With an opportunity to provide millions of mobile users with what they need, we are now able to give our users more offers that comes with our recent partnership with GrabOn India. Through this partnership, Xploree offers GrabOn the most apt mobile platform to help online shoppers discover digital coupons and deals during their conversations on their favorite messaging apps or social platforms.

Easier, faster and closest to user intent; users can discover offers and information on the go, and redeem coupons digitally or just show at the counter right from their smartphones.

“We believe technology innovation is central to our commitment to offer an enhanced end users’online shopping experience,” said Ashok Reddy, Founder & CEO – GrabOn. “Partnership with game-changing mobile technology solution Xploree extends our core commitment to the mobile platform. Xploree users can access digital coupon solutions from our premium partners including Amazon, Snapdeal, Jabong, Croma, Ola, Uber, Food Panda, Flipkart, Grofers, Paytm, Yep Me, Zivame to name a few. The partnership will fuel our growth ambitions as the fastest growing coupon company in India, with over 4 million unique visitors visiting our website and over 4.3 million coupons being redeemed every month. Our current market valuation (GMV) is estimated at $80 million per year and we expect this to increase manifold through our access to smartphone users in India’s tier-1 and 2 markets,” he added.

Sumit Goswami, CEO, KeyPoint Technologies commented, “We are pleased to partner with GrabOn to deliver next generation mobile marketing experience to users through our award-winning platform – Xploree. According to Frost & Sullivan’s (F&S) study, Xploree’s ability to capture user intent and offer precise services in the consumer moment can generate revenue of $300 million in a smartphone dominated market by acquiring 50 million engaged users. Our partnership with GrabOn will re-define the way consumers engage with brands and services in India by facilitating brands and services discovery on mobile devices.”

About GrabOn
Founded in September 2013 by Mr. Ashok Reddy, GrabOn is a customer-centric online coupons and deals company which caters to the needs of all Indian shoppers.

Xploree is available in India, download Xploree on Google Play. It’s free!

To know more about us or to partner with us, write to us at info@xploree.com

Yahoo India Partners with Xploree to Enrich Search Experiences across Apps on Mobile Devices

We are excited to announce that Xploree Search and Discovery platform is partnering with the major search provider Yahoo! to enrich search experiences across apps on mobile devices. This partnership is significant for us and will improve the way how users search and engage with our platform. It is also an important milestone for us since it comes within just 3 months of Xploree’s commercial launch.

Xploree platform will display custom Yahoo search label which when clicked will lead users to Yahoo! Search experience.

“Our study has shown that 15% of app interactions on mobile devices have been with a clear intent to search,” said Sumit Goswami, CEO – KeyPoint Technologies. “With Xploree, we are thrilled to offer users a seamless search experience powered by Yahoo within their mobile apps. We see this integration as a key enabler in hyper-contextual search across apps on mobile and are confident that it will transform the users’ app experience” he added.

Xploree with Yahoo search is available free on Google Play
 

Benefits to the users:
  1. Simplified hops across apps

Xploree offers users a seamless search experience, powered by Yahoo, in one tap across apps. No need to launch a browser, or an app; search on mobile was never simpler before. Our studies showed that there is a 5-6 hop cycle as a user leaves the app to retrieve relevant information and get back to their original activity/app. Xploree solves this problem by reducing this to a 1-2 hop/tap process.

  1. Ability to search in-app

Example: A user chatting with a friend about a recent movie can instantly check its ratings on Rotten Tomatoes from within the chat app in one hop, without exiting the app. All such actions which simplify a user’s journey and lets users search and discover information within the app they are engaged on, significantly elevates the brand engagement.

 

Benefits to Brands and Businesses

According to Yahoo ‘over half of those that are doing product research didn’t have a brand in mind.’ To reach users during their search intent on mobile gives a huge opportunity for brands and businesses to connect to their users at the right time with the most relevant results during search queries performed while using Xploree. What’s more, our platform empowers the mobile marketers, brands and businesses to engage with their users through a completely new channel that helps them compete better in the crowded digital marketing space.

 

Search Trends on Mobile

Brands are increasingly savvy about their mobile search strategies — mobile search ad spend is projected to rise from 50% to 77% this year. (Source: Yahoo)

According to the recent Frost & Sullivan report: “In the US alone, mobile search continues to grow exponentially. However, marketers are unable to offer relevant content to users in the exact moment of their needs. Search companies understand the importance of relevancy and immediacy and are already integrating search as a service with third-party apps. Technologies such as Yahoo Search SDK, Siri or “OK Google” are enabling users to search for a specific need, making things a little easier for its users.”

Mobile search value potential can be gauged from Xploree’s beta studies for the ten most popular categories of applications for consumer search on mobile devices. The results show that search engines lead the pack at 34% followed by call directory at 17% and play store (app discovery) at 16%. Consumers lean in on m-commerce search and social apps heavily albeit, slightly lower than the in-app search on messaging apps (12%).

As mobile continues to be the preferred choice of consumers for product research and real-time information, mobile search will only continue to surge in the coming years. Welcome Yahoo! to our esteemed partners list! We look forward to a fruitful relationship that benefits and delights our users.

 

Xploree is available in India, get your smartphones out and download Xploree with Yahoo search on Google Play. It’s free!

To know more about us or to partner with us, write to us at info@xploree.com

DISCOVERY-PHONE

Beyond Texting: Messaging Apps are the Portals to Brand-Consumer Connect

Messaging apps daily use is almost 5 times higher than the average for all apps that a user accesses on a smartphone, according to a report by Flurry. People send 30 billion messages on WhatsApp alone, which is incredibly active with more than 500 million monthly active users!

Messaging apps are engagement portals to communicate, connect, inform or endorse. Moving beyond the medium of connection between friends to friends, individuals to groups or fans, users to information; these apps are turning to be valuable platforms for users to search, discover and interact with brands, businesses and much more.

Snapchat is moving fast on becoming a media platform, last year we saw new features like Snapchat Discover that delivers news stories and videos, building on a revenue model and at the same time richer content focus that is appealing to mobile consumers. In near future, Facebook’s Messenger app would be capable of sending content beyond text. LINE, one of the most popular apps in the Asian continent is broadening out into extra services where brands, media and online services can promote new information, offering new opportunities for businesses to communicate with their customers.

The list goes on. Long story short, messaging apps have moved much ahead from being traditional texting apps to being a growing and profitable platform for user engagement and brand consumer connect. Mary Meeker’s 2015 internet Trend report on messaging platform services says it all, from stickers, games, taxi services to user stories, there’s much more going on and in plans for almost all messaging platforms. Here’s a slide from the 2015 Internet Trend report:

Mary-Meeker-Messaging-Apps-Report


Unravelling the Power of Conversational Intent

Fueled by the explosive growth, brands, publishers and celebrities have the attention of the messaging apps and are willing to invest and delve deeper to engage with their audiences. However a different strategy is required to gain consumer acceptance and avoid annoyance. Non-intrusive consumer engagement on messaging apps can be successful only if brands and marketers can tailor their messages to be:

  1. Contextually relevant
  2. Respect consumer preferences, and
  3. Deliver in the exact moment of need

With new messaging apps popping up and gaining popularity every year, there’s also a compelling need to have cross-app solutions. Delivering with simplicity, in complete context and in the immediacy of the moment, Xploree Search and Discovery platform offers the best solution, since a keyboard app has the power to be cross-app and cross-platform. What’s more, Xploree has the unmatched power to engage users in the ‘mobile interlude’, the few moments where a user waits for another to respond during a conversation. For example, during a conversation between two friends there are those moments when they need to decide on a place to meet. Getting recommendations during the chat session and with added incentives like discounts, location information and more, the decision comes easy. No doubt that messaging apps are opening up new doors to such mobile interlude opportunities and discovery becomes more meaningful when it at sync with the conversational intent.

Xploree comes to the mobile messaging ecosystem at the right time with the right intent to engage and serve users during their conversations on messaging apps. The two most powerful success elements that makes Xploree stand out is: intelligent hyper-contextual relevance as users discover brand offers and information and the much needed non-intrusive, user-initiated access to information on mobile.

At the end of the day, it pays to be in-context and to be of assistance to the users in their mobile moments. It’s just a matter of time how and when brands and services tap into the power of conversational intent. We thank all our partners who have joined us in the journey to delight users with simplicity, hyper-context and reaching out to them in their exact moment of need, all the while giving the users complete control on how and when they access the offers and information.