Intent + Icons = Intenticons By Xploree
In spite of growth in app downloads and installations, mobile users in India are known to spend a significant amount of time on chat. Users typically rely on chat messengers for drawing suggestions, seeking guidance, and for conversing in general. Native Indian mobile users are also known to converse in a multitude of regional languages while at it. Many mobile users nevertheless end up using the Xploree keyboard to tap its multi-lingual and easy switch in between languages capabilities. They almost always end up expressing their intents with the help of icons, emojis or emoticons as we know it. By describing intents visually, the newly introduced Intenticons feature within the Xploree app vastly improves the basic keyboard by bringing a need-based suggestive aspect to it.
Birth of a new communicative icon
With the dawn of digital communication, a friendly face on conversations has almost become a norm in all daily chat and emails. These icons have since come a long way from merely clarifying statements and conveying humor or amusement. Be it the indication to kick off a party, to express gratitude, or to quite simply in the Indian context, do a ‘Namaste’, the use of these images have come to capture human imagination in the most fascinating manner.
This new release by Xploree expands the scope and utility of such icons by reflecting users’ mood and their need of the hour. Driving user context from human conversations is at the heart of Intenticon’s purpose to make the mobile a more helpful device. Aimed at taking emoticons to their next logical step, Intenticons capture long intents expressed by users and show responsive images that bring a sense of help and support.
An invention that harbors on human sentiments, Intenticons are slated to play a key role in deciphering real intent from a set of words expressed by users within their chat windows or while simply browsing. Glancing at the images below, we can see how mobile devices can gain a better understanding of our expression thanks to the use of Intenticons.
Utility of Intenticons in India
Currently, the Xploree keyboard supports 110+ languages, and this presents an attractive opportunity for reaching out to customers in India who use the Xploree app for its versatility. Statistics suggest, the average number of hours spent on mobiles is inching closer to that of television in India, a medium that is steadily losing viewership. With the year-over-year growth of image embedded campaigns reaching close to 777%, the utility of Intenticons finds growing advocacy among many marketers in the country. For them, the timing of their content’s delivery has become especially important to triggers a favorable response.
Scope of driving customer friendly marketing campaigns
It is estimated that India will witness a substantial increase in click through rates with the help of search induced and chat-based intents. By making a new beginning in this direction, Intenticons seek to drive transactions in the online mobile search space. Furthermore, this new feature by Xploree will take the user’s browsing experience to a whole new level of unhindered and interruption-free explorations. Therefore, it is safe to conclude that Intenticons are on the way to becoming one of the most sought after mediums for mobile discoveries.
The product development team of Xploree undertook numerous rounds of meetings to decide upon the name for these icons that are set to revolutionize content discovery and consumer engagement. The team sat down one fine Friday afternoon, a usual practice to catch up at lunch, before brainstorming on the apt name for these icons. By then, a buzz had already been created around some popular suggestions. To know more about the build-up and the final decisive result, stay tuned and read more.
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