Globalization Akin to Localization!

We have heard many say the world is a small place. True, it sure is a small place with connectivity to reach far and wide. But something you and I both will agree to is that it is an immensely diversified place. Each region, each country, state with its own distinct culture and language.


For businesses, connectivity has erased the challenge of distance and made the world a small place helping them spread their products and services far and wide. But they are grappling with the challenge of catering to a diverse populace. Their products and services are failing to reach their maximum potential as it is unable to address the concerns, likes and dislikes of a distinctly diverse population.


Help is at hand though as world over multinationals such as KeyPoint Technologies have stood up to address these challenges. Providing specialized localization solutions companies such as KeyPoint and others have made global go local. For many localization means the business of translation from one language to the other, but realistically the scope of localization is beyond just translation of languages.


While the base of localization is language, in modern day parlance it involves understanding the culture and habits of a given region or location. As such the scope of localization is immense owing to the way an industry wishes to approach a geography. Localization today is helping application developers develop or tweak existing applications as per the need and requirements of a specific crowd, catered in the language of their choice. Similarly, localization is successfully applied to legal content, product manuals, instruction manuals, description manuals as well as user interfaces.


Increasing demand for localization is propelling the industry towards rigorous growth. The industry is estimated to reach the $50 billion mark by 2021. While there is constant demand for localization services, there is also a need on part of the industry to be swift with improvements and technological advances to address the demands. The much talked about, in vogue and in use, AI technology is one technological advancement the localization industry is making optimum use of. Industry stalwarts are using machine learning, natural language processing and natural language understanding capabilities to provide state of the art localization solutions to their clients.


Localization has opened a new frontier for businesses as they look to spread far and wide, away from the saturated markets in the developed world. Developing economies are acting as the backbone for developed economies to sustain growth. It is here that localization is filling the void for users and businesses to get in sync and benefit, mutually.