National and International Events Bring Visibility to Innovations in Mobile Technology

MAKEININDIA-INTECH50

“The Indian smartphone market is becoming the next important market for growth, and competition among vendors is gaining steam. India accounted for 7% of global smartphone shipments in 2014, and that share will rise to 15% in 2020.” – BusinessInsider Report

Indian companies like Flipkart, InMobi, Snapdeal and Olacabs have recently joined the billion dollar club; and it is exciting to see a gamut of other mobile focused Indian companies in the global forefront of mobile technology. Keeping up with the rising trends in ecommerce and mobile technology, the Internet and Mobile Association of India (IAMAI) brought an excellent opportunity for Xploree Search and Discovery Platform (powered by KeyPoint Technologies) to be part of the few companies that represented India’s mobile expertise at the India Pavilion at the Mobile World Congress in Barcelona, held March 2-5, 2015.

Partnerships, collaborations and recognition at the global stage can offer a startup or an organization a distinct competitive advantage. Participation at such events brings the much needed visibility for innovations to be recognized earlier and to be scaled faster. But above all, an industry or organization can benefit immensely with support from the government and the vibes we are witnessing this year are definitely reassuring. #MakeInIndia is one such admirable initiative from the government encouraging companies to manufacture their products in India. We look forward to #MakeInIndia initiatives that focus on mobile technology in near future.

It was truly encouraging to see participation and interest from the India’s delegation from the Department of Telecommunications at the Mobile World Congress. It was good to interact with eminent members from the DoT, who shared their perspectives on expectations from the government of India for mobile inclusion and how language solutions can help millions of mobile users in India. We look forward to sharing our experience and skills in linguistics and user input technology to assist any related government initiatives.

Apart from the global events like the MWC, there are other events like those organized by NASSCOM that present opportunities to Indian leaders to collaborate and participate at a global scale. Also, organizations like the Indian product think tank, iSPIRT, has been diligent in bringing innovation showcase event, InTech50, which serves as a platform for recognizing the most promising software products by early stage innovators of India.

“The last one-year has changed that perception of India as just a software services destination, and we have now generated early but enthusiastic interest in the international markets for our software products.” – Sharad Sharma, co-founder iSPIRT.

We agree, there’s been an upswing in development and growth in the entire Indian mobile ecosystem. From operators, manufacturers to digital marketing firms, India is efficiently riding the mobile wave and making the best of it!

We now look forward to Ad-Tech India in New Delhi, which is the leading digital marketing & advertising conference & exhibition in India. We hope to receive an equally positive and enthusiastic response for Xploree Search and Discovery Platform as we experienced at the Mobile World Congress in Barcelona. Watch this space, we’ll keep you posted.
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