Real-Time Mobile Promotions: Delivering on Consumer Expectations

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Consumers are now getting used to redeeming coupons through their mobile devices and the trend is getting stronger every year. Mobile shoppers’ expectations are growing and there is an immediate need to make mobile offers more relevant and redemption effortless. Are brands and businesses doing enough to reach their users in their exact moment of need?

As consumers browse on their mobile devices for location, stores, restaurants, travel plans etc. on mobile, promotions are always huge influencers on their path to purchase. 63% of consumers are more likely to buy something from a retailer if they receive a coupon on their mobile devices while shopping in the retailer’s store. (Source: Mobile Shopping Survey by RetailMeNot, 2013)

Looking at the demand and acceptance of coupons and offers, mobile promotions have the potential to deliver incredible ROI for marketers. There is a need to fill in a huge demand as more reports indicate that most active mobile shoppers are looking for real-time deals and location based offers.

A recent study by Accenture reports on lack of personalized retail experience on mobile, it says that nearly 60% of consumers want real-time offers and promotions however retailers are falling behind on delivering this expectation with only 28% having the capability to deliver that service.

Statista reports that “In 2012, an estimated number of 34.7 million U.S. adults were mobile coupon users. This figure is expected to grow to 53.2 million adult couponers in 2014.”

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For the retailers, offering coupons and promotions in real-time is more important than ever. If a mobile shopper discovers competitors’ offers and does not see other brand offers, it is more likely that they would opt for those who can help them save money and reward them with loyalty points or continued deals. Convenience and value are now an expectation on mobile. Brands and businesses must use this opportunity on mobile to reach their users in their exact moment of need or better still delight them with offers in context (delivering on intent, location, activity, preferences). It is a win-win situation for all, one that provides higher conversions for marketers and a rewarding experience for the consumers.

Discover Promotions

Matching users’ preferences and intent on mobile Xploree suggests local and relevant deals offers from local brands and businesses. No matter how users are engaged on mobile, on SMS, messenger apps like WhatsApp, WeChat, Viber, or email or social channels, Xploree delivers in real time by letting consumers discover real-time promotions that are most relevant to them. The right message to the right users, at the right time benefits everyone.

Search for Deals

9 out of 10 mobile searches lead to action and more than 50 percent lead to sales. (Source: SearchEngineLand)

Search for a flight deal, restaurant coupons, shopping discounts, often are strong indications of purchase intent. Coupons and promotions are the drivers of ‘decision-simplicity’, to influence and persuade users to complete their purchase journey. There is a big opportunity for brands and businesses to be ready with in-context, real-time offers to satisfy their consumers in their immediate moment of need.

Increase In-Store Conversions

Xploree is leading the next wave of online to in-store conversion which is beneficial to all retailers to be part of the mobile commerce explosion.

A user searching or a restaurant discount or pizza deals can search for offers online and still not find the right one (location and valid dates), but with Xploree only relevant and hyper-contextual offers are recommended. Mobile offers have the power to increase in-store sales. A clearance sale of shoes might prompt users to add the coupon to their favourites and use it at the mall, or a CCD coffee coupon can be availed by the user at their next visit to Café Coffee Day.

Xploree is simplifying the traditional search process through a one-hop solution to finding relevant offers in context. Contact us to know more about how your promotions can reach millions of consumers in real-time.