Xploree To Participate In AdTech

Xploree To Participate in Ad:tech New Delhi – 2016

Xploree To Participate in Ad:tech New Delhi – 2016

Xploree is back at AdTech, New Delhi – the largest digital marketing event of the year scheduled for 3rdand 4th March 2016.

About Ad:tech New Delhi 2016:

Ad: tech is a global digital marketing conference and exhibition where marketing, technology and media punters converge to forge partnerships and share ideas, strategies, insights and solutions on technology and marketing trends.

Xploree: Mobile keyboard as gateway to content discovery

A notable feature at AdTech is an exchange of ideas by marketers, technology and media communities to come up with solutions that address industry challenges. One of the problems plaguing marketers is consumer dissonance with the irrelevant and untargeted marketing of brands, services and products.

Xploree is an award-winning contextual discovery platform that enables consumers to reach out to content, services in 1-hop from any app with a high degree of intent match. It is industry’s first user-initiated, multilingual keyboard technology that understands user intent with every use and displays relevant deals, discounts and offers from brands in the mobile moment. Xploree offers cross- app reach to users who can view the discoveries without exiting the conversation app. It presents an immense opportunity for consumers & brand marketers to engage with each other non-intrusively especially during chat ‘idle time’ or  the “mobile interlude”.

What is ‘Mobile Interlude’?

Mobile interlude is the short waiting time during a chat conversation when one person waits for the other to respond. During this brief moment, Xploree presents a window of opportunity for brands/services/content providers to connect with the users in their mobile moments. Xploree, has partnered with various brands such as Flipkart, Groupon, Snapdeal, Grabon, Yahoo etc. to deliver true discovery experience to mobile consumers. It is also pre-embedded as the keyboard on leading mobile devices by original equipment manufacturers (OEM) such as Panasonic, Coolpad to name a few.

Discover New

We will show a preview of the technology that powers this next generation mobile marketing solution whilst sharing testimonials from our brand partners. For instance, you will know how we helped brands cross engagement rates as high as 28% for certain categories. You will hear how numerous brands and marketers have found the apt solution to relevant, targeted and contextual mobile marketing that has helped achieve revenue targets.

Got a problem. We have the solution. Pre-book a meeting slot with us at Adtech or alternatively drop by Booth No43 C at the event. Be prepared to discover the unexpected.

 BOOK APPOINTMENT NOW

DISCOVERY-PHONE

Beyond Texting: Messaging Apps are the Portals to Brand-Consumer Connect

Messaging apps daily use is almost 5 times higher than the average for all apps that a user accesses on a smartphone, according to a report by Flurry. People send 30 billion messages on WhatsApp alone, which is incredibly active with more than 500 million monthly active users!

Messaging apps are engagement portals to communicate, connect, inform or endorse. Moving beyond the medium of connection between friends to friends, individuals to groups or fans, users to information; these apps are turning to be valuable platforms for users to search, discover and interact with brands, businesses and much more.

Snapchat is moving fast on becoming a media platform, last year we saw new features like Snapchat Discover that delivers news stories and videos, building on a revenue model and at the same time richer content focus that is appealing to mobile consumers. In near future, Facebook’s Messenger app would be capable of sending content beyond text. LINE, one of the most popular apps in the Asian continent is broadening out into extra services where brands, media and online services can promote new information, offering new opportunities for businesses to communicate with their customers.

The list goes on. Long story short, messaging apps have moved much ahead from being traditional texting apps to being a growing and profitable platform for user engagement and brand consumer connect. Mary Meeker’s 2015 internet Trend report on messaging platform services says it all, from stickers, games, taxi services to user stories, there’s much more going on and in plans for almost all messaging platforms. Here’s a slide from the 2015 Internet Trend report:

Mary-Meeker-Messaging-Apps-Report


Unravelling the Power of Conversational Intent

Fueled by the explosive growth, brands, publishers and celebrities have the attention of the messaging apps and are willing to invest and delve deeper to engage with their audiences. However a different strategy is required to gain consumer acceptance and avoid annoyance. Non-intrusive consumer engagement on messaging apps can be successful only if brands and marketers can tailor their messages to be:

  1. Contextually relevant
  2. Respect consumer preferences, and
  3. Deliver in the exact moment of need

With new messaging apps popping up and gaining popularity every year, there’s also a compelling need to have cross-app solutions. Delivering with simplicity, in complete context and in the immediacy of the moment, Xploree Search and Discovery platform offers the best solution, since a keyboard app has the power to be cross-app and cross-platform. What’s more, Xploree has the unmatched power to engage users in the ‘mobile interlude’, the few moments where a user waits for another to respond during a conversation. For example, during a conversation between two friends there are those moments when they need to decide on a place to meet. Getting recommendations during the chat session and with added incentives like discounts, location information and more, the decision comes easy. No doubt that messaging apps are opening up new doors to such mobile interlude opportunities and discovery becomes more meaningful when it at sync with the conversational intent.

Xploree comes to the mobile messaging ecosystem at the right time with the right intent to engage and serve users during their conversations on messaging apps. The two most powerful success elements that makes Xploree stand out is: intelligent hyper-contextual relevance as users discover brand offers and information and the much needed non-intrusive, user-initiated access to information on mobile.

At the end of the day, it pays to be in-context and to be of assistance to the users in their mobile moments. It’s just a matter of time how and when brands and services tap into the power of conversational intent. We thank all our partners who have joined us in the journey to delight users with simplicity, hyper-context and reaching out to them in their exact moment of need, all the while giving the users complete control on how and when they access the offers and information.

Messaging-apps-Xploree-Mobile-Interlude

Unmatched Opportunity of Engaging Mobile Users during the ‘Mobile Interlude’

Image source: Rise of the Messaging Apps @XploreeMoments

Heads down, fingers tapping fast on the keyboard, it’s quite evident from what we see around us; messaging apps are no doubt the favorite of most mobile users. Of the one hour per day people spend on their smartphones, more than half of that time is spent in communicating in one way or the other: talking (26%), texting (20%), and emailing (9%). (Source: Experian)

Facebook and WhatsApp are leading the engagement time around the world. These applications are doing well in leveraging this high involvement with targeted advertising on their platforms. ‘Facebook reported earnings of 17.5% of the overall ad revenues, which is in line with their share of time spent on mobile’. (Source: @FlurryMobile). With strong engagement times behind them, messaging apps have a brilliant future to be a platform in themselves. Can brands and businesses reach these millions of users in a non-intrusive and rewarding way?

Unmatched Mobile Interlude Advantage with Xploree

Conversations on mobile often result in short bursts of “wait period” where you are waiting for the other person to respond to your conversation. This is an unexplored opportunity which Xploree has pioneered to present an option to the user to discover relevant services or promotions in a very non-intrusive way. Awareness, Engagement and Rewards in the ‘Mobile Interlude’ – these are few of the value propositions that Xploree Search and Discovery platform brings to the mobile landscape this year.

Imagine a conversation between two users discussing or deliberating on a meeting place. Say for example, Sally is chatting with Harry and wants to meet for coffee at a place somewhere around their workplaces, but not sure where. However, during the chat session she encounters a usual scenario where the other person gets occupied in some other tasks delaying a reply or perhaps gets interrupted by another conversation or call delaying the response to the other. This moment is what we call the mobile interlude.

Here is an “idle moment” opportunity for Sally to discover in context. What aids in this discovery is the Xploree Presto Key glow. If the conversation had been around “coffee” or “meeting at a nearby place”, the Xploree Presto Key glows unobtrusively with recommendations of coffee shops nearby, deals from nearby restaurants or locally loved hang-out places.

So, by the time Harry gets back to the chat, Sally has used this opportunity to know about nearby places (awareness) to meet and drive a faster decision without them having to go through the conversation again (conversion).

Mobile-Interlude-Xploree

There are mobile moments:

mobile moment is a point in time and space when someone pulls out a mobile device to get what he or she wants immediately, in context. ~ Forrester Research

And there are ‘mobile interludes’:

Few moments of idle-time where a user waits for the other to interact or continue a discussion. ~ @XploreeMoments

There’s a huge opportunity to leverage these ‘mobile interludes’ to engage, inform, recommend and reward, thereby increasing engagement and delighting the user.

The two unmatched values that Xploree brings to this mobile moment discovery or you may call it mobile interlude discovery:

  1. User stays within the messaging apps and does not lose context
  2. User discovers content or services that match user’s intent and location
Twitter Mobile Search – An Opportunity in ‘Search-Interlude’

A recent addition we have seen being implemented by Twitter on its mobile app. Earlier, on tapping the search icon only the search field would show up with rest of the space blank. Identifying this as a valuable space to let users discover trending hashtags and tweets, now we see a complete scrollable area for the user to discover the top trending tweets which would have been otherwise overlooked.

There’s delight in discovery and the delight is even more pleasant when you have these idle moments which suddenly became exciting! It’s time retailers, brands and businesses embrace an incredible opportunity to increase brand awareness and reach a new customer base that was not reachable before.

Contact us to know how we can increase relevance and engagement for your mobile users.