Xploree To Participate in Ad:tech New Delhi – 2016
Xploree is back at AdTech, New Delhi – the largest digital marketing event of the year scheduled for 3rdand 4th March 2016.
About Ad:tech New Delhi 2016:
Ad: tech is a global digital marketing conference and exhibition where marketing, technology and media punters converge to forge partnerships and share ideas, strategies, insights and solutions on technology and marketing trends.
Xploree: Mobile keyboard as gateway to content discovery
A notable feature at AdTech is an exchange of ideas by marketers, technology and media communities to come up with solutions that address industry challenges. One of the problems plaguing marketers is consumer dissonance with the irrelevant and untargeted marketing of brands, services and products.
Xploree is an award-winning contextual discovery platform that enables consumers to reach out to content, services in 1-hop from any app with a high degree of intent match. It is industry’s first user-initiated, multilingual keyboard technology that understands user intent with every use and displays relevant deals, discounts and offers from brands in the mobile moment. Xploree offers cross- app reach to users who can view the discoveries without exiting the conversation app. It presents an immense opportunity for consumers & brand marketers to engage with each other non-intrusively especially during chat ‘idle time’ or the “mobile interlude”.
What is ‘Mobile Interlude’?
Mobile interlude is the short waiting time during a chat conversation when one person waits for the other to respond. During this brief moment, Xploree presents a window of opportunity for brands/services/content providers to connect with the users in their mobile moments. Xploree, has partnered with various brands such as Flipkart, Groupon, Snapdeal, Grabon, Yahoo etc. to deliver true discovery experience to mobile consumers. It is also pre-embedded as the keyboard on leading mobile devices by original equipment manufacturers (OEM) such as Panasonic, Coolpad to name a few.
We will show a preview of the technology that powers this next generation mobile marketing solution whilst sharing testimonials from our brand partners. For instance, you will know how we helped brands cross engagement rates as high as 28% for certain categories. You will hear how numerous brands and marketers have found the apt solution to relevant, targeted and contextual mobile marketing that has helped achieve revenue targets.
Got a problem. We have the solution. Pre-book a meeting slot with us at Adtech or alternatively drop by Booth No43 C at the event. Be prepared to discover the unexpected.