Xploree To Participate In AdTech

Xploree To Participate in Ad:tech New Delhi – 2016

Xploree To Participate in Ad:tech New Delhi – 2016

Xploree is back at AdTech, New Delhi – the largest digital marketing event of the year scheduled for 3rdand 4th March 2016.

About Ad:tech New Delhi 2016:

Ad: tech is a global digital marketing conference and exhibition where marketing, technology and media punters converge to forge partnerships and share ideas, strategies, insights and solutions on technology and marketing trends.

Xploree: Mobile keyboard as gateway to content discovery

A notable feature at AdTech is an exchange of ideas by marketers, technology and media communities to come up with solutions that address industry challenges. One of the problems plaguing marketers is consumer dissonance with the irrelevant and untargeted marketing of brands, services and products.

Xploree is an award-winning contextual discovery platform that enables consumers to reach out to content, services in 1-hop from any app with a high degree of intent match. It is industry’s first user-initiated, multilingual keyboard technology that understands user intent with every use and displays relevant deals, discounts and offers from brands in the mobile moment. Xploree offers cross- app reach to users who can view the discoveries without exiting the conversation app. It presents an immense opportunity for consumers & brand marketers to engage with each other non-intrusively especially during chat ‘idle time’ or  the “mobile interlude”.

What is ‘Mobile Interlude’?

Mobile interlude is the short waiting time during a chat conversation when one person waits for the other to respond. During this brief moment, Xploree presents a window of opportunity for brands/services/content providers to connect with the users in their mobile moments. Xploree, has partnered with various brands such as Flipkart, Groupon, Snapdeal, Grabon, Yahoo etc. to deliver true discovery experience to mobile consumers. It is also pre-embedded as the keyboard on leading mobile devices by original equipment manufacturers (OEM) such as Panasonic, Coolpad to name a few.

Discover New

We will show a preview of the technology that powers this next generation mobile marketing solution whilst sharing testimonials from our brand partners. For instance, you will know how we helped brands cross engagement rates as high as 28% for certain categories. You will hear how numerous brands and marketers have found the apt solution to relevant, targeted and contextual mobile marketing that has helped achieve revenue targets.

Got a problem. We have the solution. Pre-book a meeting slot with us at Adtech or alternatively drop by Booth No43 C at the event. Be prepared to discover the unexpected.

 BOOK APPOINTMENT NOW

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Keyboard as the next disruption in Discovery on Mobile

Users are constantly interfacing with their mobile devices to share, socialize, consume and create content, avail services etc. Facebook and Whatsapp stand out as as the most popular apps based on user base. But the two other engagement touchpoints that see a high engagement –are Call and Keyboard. However, from the mechanical clicks to soft touch and touchscreens, the most widely used input device has not seen outstanding changes in the last few decades. Not many existing keyboards are recognizing its importance as an effective platform to build innovative consumer experiences.

In the world of keyboards, users have a lot of choices. But the ones that will see more user love in the coming months and years will be the ones that have the capability to bring simplicity to content and service discoveries. Predictive and intent-based targeting mechanism to deliver relevant information to consumers on their mobile devices at that single point of intent is the game-changing disruption that is not present in most of existing keyboards available on Android or iOS.

Keyboards are doing all kind of key things like autocorrect, themes, word prediction, multiple languages and emojis but there is hardly any competition when it comes to going beyond the expected and giving mobile users content and services discoveries that delight them in their exact moment of need.

Xploree is focused on empowering the consumers to decide when they want to interact with a discovery. The entire discovery experience is user-initiated that’s based on the principle of respecting user preferences on mobile. Of all the predictions on mobile user experience and engagement, Xploree stands out as an innovative and intelligent keyboard.

Xploree’s strong point is also that it allows the user to be in control, granting a more enjoyable and a satisfactory consumer experience through nonintrusive, non-interruptive, relevant content recommendations.

Noticeable amongst the partnerships is Xploree’s search tie up with Yahoo. The partnership offers users search and browsing of information in one tap across apps without exiting the conversation application. With 15% of app interactions on mobile devices being with a clear intent to search per Xploree’s user study, the integration has the potential to enable hyper-contextual search across apps on mobile to enhance the overall app experience.

Xploree Benefits to Mobile Users:

  • Experience useful search and discovery without exiting the app, and remain in control of the recommendations.
  • Non-intrusive, non-interruptive, user-initiated interactions.
  • Xploree delivers a seamless user-experience across apps including mobile search, mobile instant messaging, mobile email, mobile commerce, and mobile app stores.
  • Strict privacy controls, opt-in, opt-out features, quick opt-outs (such as incognito mode on browsers).
  • Multi-lingual keyboard supporting vernacular languages such as Hindi, Telugu and transliterated languages such as Hinglish

Xploree Keyboard brings in simplicity and insight to delight the users in their mobile moments whether the intent is to find a pizza place in the next minute or book air tickets for this weekend.

Xploree users are enjoying streamlined experiences of finding relevant content or services without leaving the task they are engaged in.
Try it out here: bit.ly/Xploree , and let us know what you think.

The article was originally published http://jatinisrani.blogspot.in/2015/11/xploree-next-generation-intelligence.html

Xploree Keyboard with mutiple languages and emoji support

Xploree – The Next Big Thing in Mobile Marketing

A keyboard is the most commonly used device for direct (human) input of alphanumeric data into computers. While most keyboard keys produce letters, numbers or signs (characters), other keys or simultaneous key presses can produce actions or execute computer commands.

Keyboards are doing all kind of key things like autocorrect, themes, word prediction, multiple languages and emojis but there is hardly any competition when it comes to going beyond the expected and giving mobile users content and services discoveries that delight them in their exact moment of need. A no fuss keyboard Xploree’s strong point is that it allows the user to be in control, granting a more enjoyable and a satisfactory consumer experience through nonintrusive, non-interruptive, relevant content recommendations.

Listed below are the Xploree Benefits to Mobile Users

  • Experience useful search and discovery without exiting the app, and remain in control of the recommendations.
  • Non-intrusive, non-interruptive, user-initiated interactions.
  • Xploree delivers a seamless user-experience across apps including mobile search, mobile instant messaging, mobile email, mobile commerce, and mobile app stores.
  • Strict privacy controls, opt-in, opt-out features, quick opt-outs (such as incognito mode on browsers).
  • Multi-lingual keyboard supporting vernacular languages such as Hindi, Telugu and transliterated languages such as Hinglish

Xploree allows opt-in for personalized discovery across apps and then delivers deals, services etc. by understanding the consumer expressions and intent on the device thus putting the choice in consumers’ hands.

Xploree has partnered with leading ecosystem players including Groupon, Grabon etc. and OEM majors who have pre-installed the platform on mobile devices. For instance, Coolpad’s latest mobile phone, the Coolpad Note 3 is pre-embedded with Xploree keyboard that pivots on delivering brand and services discovery on mobile with special attention to the privacy needs of the markets where it is shipped.

Xploree has a search tie up with Yahoo. It offers users search and browsing of information in one tap across apps without exiting the conversation application.

Xploree Keyboard brings in simplicity and insight to delight the users in their mobile moments be it finding a pizza place in the next minute or book air tickets for this weekend. Xploree users are enjoying streamlined experiences of finding relevant content or services without leaving the task they are engaged in.

The partnerships and industry accolades for Xploree makes it clear that Xploree is the next BIG thing!

You too experience it all yourself and you will get to know what you have been missing all this while.
Download the Xploree Keyboard from here: bit.ly/Xploree

Happy Typing!

The article was originally published in https://chaintoast.wordpress.com/2015/11/15/the-next-generation-intelligence-driven-keyboard-from-xploree/

 

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Unmatched Opportunity of Engaging Mobile Users during the ‘Mobile Interlude’

Image source: Rise of the Messaging Apps @XploreeMoments

Heads down, fingers tapping fast on the keyboard, it’s quite evident from what we see around us; messaging apps are no doubt the favorite of most mobile users. Of the one hour per day people spend on their smartphones, more than half of that time is spent in communicating in one way or the other: talking (26%), texting (20%), and emailing (9%). (Source: Experian)

Facebook and WhatsApp are leading the engagement time around the world. These applications are doing well in leveraging this high involvement with targeted advertising on their platforms. ‘Facebook reported earnings of 17.5% of the overall ad revenues, which is in line with their share of time spent on mobile’. (Source: @FlurryMobile). With strong engagement times behind them, messaging apps have a brilliant future to be a platform in themselves. Can brands and businesses reach these millions of users in a non-intrusive and rewarding way?

Unmatched Mobile Interlude Advantage with Xploree

Conversations on mobile often result in short bursts of “wait period” where you are waiting for the other person to respond to your conversation. This is an unexplored opportunity which Xploree has pioneered to present an option to the user to discover relevant services or promotions in a very non-intrusive way. Awareness, Engagement and Rewards in the ‘Mobile Interlude’ – these are few of the value propositions that Xploree Search and Discovery platform brings to the mobile landscape this year.

Imagine a conversation between two users discussing or deliberating on a meeting place. Say for example, Sally is chatting with Harry and wants to meet for coffee at a place somewhere around their workplaces, but not sure where. However, during the chat session she encounters a usual scenario where the other person gets occupied in some other tasks delaying a reply or perhaps gets interrupted by another conversation or call delaying the response to the other. This moment is what we call the mobile interlude.

Here is an “idle moment” opportunity for Sally to discover in context. What aids in this discovery is the Xploree Presto Key glow. If the conversation had been around “coffee” or “meeting at a nearby place”, the Xploree Presto Key glows unobtrusively with recommendations of coffee shops nearby, deals from nearby restaurants or locally loved hang-out places.

So, by the time Harry gets back to the chat, Sally has used this opportunity to know about nearby places (awareness) to meet and drive a faster decision without them having to go through the conversation again (conversion).

Mobile-Interlude-Xploree

There are mobile moments:

mobile moment is a point in time and space when someone pulls out a mobile device to get what he or she wants immediately, in context. ~ Forrester Research

And there are ‘mobile interludes’:

Few moments of idle-time where a user waits for the other to interact or continue a discussion. ~ @XploreeMoments

There’s a huge opportunity to leverage these ‘mobile interludes’ to engage, inform, recommend and reward, thereby increasing engagement and delighting the user.

The two unmatched values that Xploree brings to this mobile moment discovery or you may call it mobile interlude discovery:

  1. User stays within the messaging apps and does not lose context
  2. User discovers content or services that match user’s intent and location
Twitter Mobile Search – An Opportunity in ‘Search-Interlude’

A recent addition we have seen being implemented by Twitter on its mobile app. Earlier, on tapping the search icon only the search field would show up with rest of the space blank. Identifying this as a valuable space to let users discover trending hashtags and tweets, now we see a complete scrollable area for the user to discover the top trending tweets which would have been otherwise overlooked.

There’s delight in discovery and the delight is even more pleasant when you have these idle moments which suddenly became exciting! It’s time retailers, brands and businesses embrace an incredible opportunity to increase brand awareness and reach a new customer base that was not reachable before.

Contact us to know how we can increase relevance and engagement for your mobile users.

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Collaborating with consumers in their mobile moment of need

Originally published on Digital Market Asia

Mobile adoption rates are increasing all over the world and smartphone engagement is playing an important role in decision making process for customer purchases. Today we know where our consumers are, what their preferences are and even predict what they would like to find or buy in the next moment.

As in any journey, experience is foremost. Purchase intention and positive brand image increases with brand service and engagement value and flow experience. Brands need to step up their game to improve the experience throughout the buyer’s journey.

Overall, marketers need to focus on three crucial factors in order to deliver a positive and memorable user experience:
• Serving mobile users in their moment of need
• Making content or services relevant and contextual
• Delivering a non-interruptive user experience

Mobile users expect immediacy

When users pick up their mobile devices, the primary expectation is to access content, find help, share information and get things done in that very moment. When marketers fail to meet the immediate needs of their users or serve content and information that is irrelevant, the services and content can be a turnoff for the user.

Mobile offers an incredible opportunity to engage consumers with highly targetable deals and services closest to the users’ purchase or consumption intent. If brands can deliver service and content in expected immediacy and context, users’ likeability factor is likely to increase.

A success story on serving users in their moment of need

New Picture (1)A recent success story of a company that meets users’ immediate needs is Uber. Uber is a car service company that immediately connects riders and drivers through its mobile app. The Uber smartphone app accepts real-time requests from users who want immediate car service. Uber’s efforts are just one example of how meeting the immediate need of a user is shaping the future of search and service.

Weaving intelligence into contextual content

New Picture (2)On relevancy and hyper-context, Emu promised to be an efficient messaging app that lets its users message each other about say, a lunch date and get instant information on restaurant location or ratings etc. within the app. Letting you do more of what you need in fewer clicks or switching between apps, Emu did promise to do a lot, and has been a recent Google acquisition. We might see its integration with Google which already is refining its capabilities in delivering relevant and hyper-contextual search results.

Another interesting player who got their mobile moment story right is WeChat. With a single usecase of enabling their users in China to book a taxi ride from within the chat context, their taxi ride partner Didi Dache received 0.7M taxi bookings per month via WeChat. That is a vision of meeting a pertinent user need in the mobile moment.

Give users a non-interruptive experience

Mobile ads are usually not click-worthy because they interrupt users’ actions and experiences. When users are playing a game, watching a video or browsing the Internet, they do not want to be interrupted by pop-ups or an unexpected ad.

Interrupting users’ experiences inhibits a brand’s ability to engage consumers and limits the effectiveness of the service and offering. One way to drive an effective user engagement and to create a positive user experience is to give users control and let them decide how and when they want to interact with a brand. Another way is build the intelligence around the consumers needs at the point of intent to bring relevancy and accuracy to the brand engagement.

Customers tend to perceive pre-targeted content and services in a more positive light when they have more control. Marketers must focus on giving careful consideration of users’ needs, preferences, interests and context. A hyper-contextual, useful user experience combined with an uninterrupted flow is essential for a successful campaign and a positive brand image.
Early this year Jason Spero, Google’s head of performance media, talked of helping advertisers realise and measure the ‘full value of mobile’. He touched on Google’s vision of mobile moments around a consumer that marketers must engage with and part of how locally relevant experiences is relevant to this vision.

Industry’s first pre-targeting platform

Xploree_logoIn alignment with the the ad-tech momentum around mobile moments, we have spent more than a year researching and prototyping products that define hyper-contextual happy mobile moment experiences for consumers. Ensuring likability and user engagement through a user’s mobile experience, Xploree intelligently empowers users to discover & search services, content, deals and offers when they need it.

Xploree, powered by KeyPoint Technologies is an innovative search and discovery platform that is user initiated and non-intrusive.

Providing what perhaps Emu could not achieve, Xploree is a platform that works with all messaging apps, helping marketers and brands to connect with users in three ways: through discovery, search and intent.

‘Mobile Moments’ are THE opportunities

By 2018, e-commerce sales across many retail categories are projected to grow to USD 414 billion. With increased innovation opportunities and users that are more receptive to finding new technology that serves them in their ‘mobile moment’, this is an exciting time for brands to improve their users’ mobile experience and buying process.

– See more at: http://www.digitalmarket.asia/collaborating-with-consumers-in-their-mobile-moment-of-need/#sthash.hSXrzPuN.dpuf

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Exploring Mobile Moments and Building a Consumer Strategy for your App

This post originally appeared on Product Nation

It’s all about delivering the right message to the right audience at the right time, in the mobile moment. Today mobile offers us this capability to capture, analyse and execute in real-time on users immediate needs. Mobile is the disruptive force that is here to change long standing business models. When building a consumer strategy for your app, it is important to understand that the journey to business success begins with the consumers.

Influential factor of brand messages and services increases when the message caters to the consumer’s need, preferences, and context. Engagement and incentives can make mobile moments more memorable.

mobile momentsBrand experience must be pleasant and relevant to your consumers’ experience. However, marketers need to look beyond demographic, location specific or personal preferences and execute more on better targeting options like hyper-context. Hyper-context applications delve deeper in contextual understanding, going a step ahead to combine context with users past behaviours and preferences and to even predict the users’ need in the next moment. A personalized mobile experience that enriches consumer experience can augment favourable attitude toward a brand message, increasing purchase intention and significantly add to a company’s bottom line.

Consumer strategies on mobile must focus on improving engagement with consumers in their mobile moment – defined by Forrester as:
A mobile moment is a point in time and space when someone pulls out a mobile device to get what he or she wants immediately, in context.

The faster companies and marketers adapt to giving contextual experiences to their users the faster they would be able to keep pace with their competitors who are already engaging with their mobile consumers.

Starbucks of US has emerged as a clear leader in catering to consumers in their mobile moments of need. Building a strong loyalty program (My Starbucks Rewards), when members pay via smartphone, they get to redeem their awards for free drinks and food. Talking revenue, the rewards for the company has been huge: “The Starbucks app is on track to process over $1.5 billion in payment volume in the U.S. in 2014.”(Via Business Insider)

Adding on to their brand experience, Starbucks recently announced that they are ‘working on an order-ahead mobile application this year in a bid to speed up service and boost sales.’ The app will allow users to place their order before they arrive, reducing their wait time thereby adding to a more positive experience at their stores. Starbucks, through its successful consumer strategy has established a strong message on how influential factor of brand messages and services increases when the service caters to the consumer’s need, preferences, and context.

With a truly mobile-first Indian market, there is an unprecedented opportunity for marketers and brands to reach out to mobile users and capitalize through new innovative platforms that leverage on the mobile moments of consumers. According to Gartner the Indian eCommerce market will reach $6 billion in 2015 a 70 percent increase over 2014 revenue of $3.5 billion. The report cites the biggest challenge is in ‘getting the business digital commerce strategy right and adequate investments in people, process and technology to engage with customers across channels, which has been ignored by Indian enterprises so far.’

Brands and marketers must focus on creating a strong consumer strategy to increase customer connection and customer delight to overcome this challenge. Engagement and incentives can make mobile moments more memorable and add to measurable revenue growth and improved customer loyalty.

Insights for creating a better mobile experience

The App Publishers need to understand their consumers’ intent and patterns.  Once the app publishers identify these patterns and intents and analyse the need and behaviour, it will further help to pre-target user with relevant services, information and content. For example in iOS 8, users can take quick actions in response to a push notification like – accepting an invitation to a party, one-click offers on sensor enabled shoes which indicate a wear outAnother big step in this direction is Google’s step towards indexing mobile app intents/pages. This aids fastest hop discoveries of apps and services from one app to another. With such innovations, it gives marketers a hyper-moment of opportunity to make itself relevant and visible to users when they are in a moment of need.

Another scenario is about enabling a user looking for second hand cars via search, online discussions with friends etc discover great deals catering to his needs and specific to his location while conversing. It is a hyper-moment where the users’ needs have been seamlessly met by just a click, and on the go. Mobile apps have opened up brilliant opportunities to connect consumers and brands in the mobile moment.

Conclusion

Creating such mobile moment, a user can be given the fastest service to solve his need at that instance and helping simplify the process of buy and sell. Apps which are able to weave this intelligence into their offerings will succeed in connecting to consumers in enriching and positive ways. This will not only delight the consumer but will also benefit brands.

Contributed to Ms. Prima Dona – VP Product Innovation, IP, Business Strategy at KeyPoint Technologies