Xploree To Participate In AdTech

Xploree To Participate in Ad:tech New Delhi – 2016

Xploree To Participate in Ad:tech New Delhi – 2016

Xploree is back at AdTech, New Delhi – the largest digital marketing event of the year scheduled for 3rdand 4th March 2016.

About Ad:tech New Delhi 2016:

Ad: tech is a global digital marketing conference and exhibition where marketing, technology and media punters converge to forge partnerships and share ideas, strategies, insights and solutions on technology and marketing trends.

Xploree: Mobile keyboard as gateway to content discovery

A notable feature at AdTech is an exchange of ideas by marketers, technology and media communities to come up with solutions that address industry challenges. One of the problems plaguing marketers is consumer dissonance with the irrelevant and untargeted marketing of brands, services and products.

Xploree is an award-winning contextual discovery platform that enables consumers to reach out to content, services in 1-hop from any app with a high degree of intent match. It is industry’s first user-initiated, multilingual keyboard technology that understands user intent with every use and displays relevant deals, discounts and offers from brands in the mobile moment. Xploree offers cross- app reach to users who can view the discoveries without exiting the conversation app. It presents an immense opportunity for consumers & brand marketers to engage with each other non-intrusively especially during chat ‘idle time’ or  the “mobile interlude”.

What is ‘Mobile Interlude’?

Mobile interlude is the short waiting time during a chat conversation when one person waits for the other to respond. During this brief moment, Xploree presents a window of opportunity for brands/services/content providers to connect with the users in their mobile moments. Xploree, has partnered with various brands such as Flipkart, Groupon, Snapdeal, Grabon, Yahoo etc. to deliver true discovery experience to mobile consumers. It is also pre-embedded as the keyboard on leading mobile devices by original equipment manufacturers (OEM) such as Panasonic, Coolpad to name a few.

Discover New

We will show a preview of the technology that powers this next generation mobile marketing solution whilst sharing testimonials from our brand partners. For instance, you will know how we helped brands cross engagement rates as high as 28% for certain categories. You will hear how numerous brands and marketers have found the apt solution to relevant, targeted and contextual mobile marketing that has helped achieve revenue targets.

Got a problem. We have the solution. Pre-book a meeting slot with us at Adtech or alternatively drop by Booth No43 C at the event. Be prepared to discover the unexpected.

 BOOK APPOINTMENT NOW

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Keyboard as the next disruption in Discovery on Mobile

Users are constantly interfacing with their mobile devices to share, socialize, consume and create content, avail services etc. Facebook and Whatsapp stand out as as the most popular apps based on user base. But the two other engagement touchpoints that see a high engagement –are Call and Keyboard. However, from the mechanical clicks to soft touch and touchscreens, the most widely used input device has not seen outstanding changes in the last few decades. Not many existing keyboards are recognizing its importance as an effective platform to build innovative consumer experiences.

In the world of keyboards, users have a lot of choices. But the ones that will see more user love in the coming months and years will be the ones that have the capability to bring simplicity to content and service discoveries. Predictive and intent-based targeting mechanism to deliver relevant information to consumers on their mobile devices at that single point of intent is the game-changing disruption that is not present in most of existing keyboards available on Android or iOS.

Keyboards are doing all kind of key things like autocorrect, themes, word prediction, multiple languages and emojis but there is hardly any competition when it comes to going beyond the expected and giving mobile users content and services discoveries that delight them in their exact moment of need.

Xploree is focused on empowering the consumers to decide when they want to interact with a discovery. The entire discovery experience is user-initiated that’s based on the principle of respecting user preferences on mobile. Of all the predictions on mobile user experience and engagement, Xploree stands out as an innovative and intelligent keyboard.

Xploree’s strong point is also that it allows the user to be in control, granting a more enjoyable and a satisfactory consumer experience through nonintrusive, non-interruptive, relevant content recommendations.

Noticeable amongst the partnerships is Xploree’s search tie up with Yahoo. The partnership offers users search and browsing of information in one tap across apps without exiting the conversation application. With 15% of app interactions on mobile devices being with a clear intent to search per Xploree’s user study, the integration has the potential to enable hyper-contextual search across apps on mobile to enhance the overall app experience.

Xploree Benefits to Mobile Users:

  • Experience useful search and discovery without exiting the app, and remain in control of the recommendations.
  • Non-intrusive, non-interruptive, user-initiated interactions.
  • Xploree delivers a seamless user-experience across apps including mobile search, mobile instant messaging, mobile email, mobile commerce, and mobile app stores.
  • Strict privacy controls, opt-in, opt-out features, quick opt-outs (such as incognito mode on browsers).
  • Multi-lingual keyboard supporting vernacular languages such as Hindi, Telugu and transliterated languages such as Hinglish

Xploree Keyboard brings in simplicity and insight to delight the users in their mobile moments whether the intent is to find a pizza place in the next minute or book air tickets for this weekend.

Xploree users are enjoying streamlined experiences of finding relevant content or services without leaving the task they are engaged in.
Try it out here: bit.ly/Xploree , and let us know what you think.

The article was originally published http://jatinisrani.blogspot.in/2015/11/xploree-next-generation-intelligence.html

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Unmatched Opportunity of Engaging Mobile Users during the ‘Mobile Interlude’

Image source: Rise of the Messaging Apps @XploreeMoments

Heads down, fingers tapping fast on the keyboard, it’s quite evident from what we see around us; messaging apps are no doubt the favorite of most mobile users. Of the one hour per day people spend on their smartphones, more than half of that time is spent in communicating in one way or the other: talking (26%), texting (20%), and emailing (9%). (Source: Experian)

Facebook and WhatsApp are leading the engagement time around the world. These applications are doing well in leveraging this high involvement with targeted advertising on their platforms. ‘Facebook reported earnings of 17.5% of the overall ad revenues, which is in line with their share of time spent on mobile’. (Source: @FlurryMobile). With strong engagement times behind them, messaging apps have a brilliant future to be a platform in themselves. Can brands and businesses reach these millions of users in a non-intrusive and rewarding way?

Unmatched Mobile Interlude Advantage with Xploree

Conversations on mobile often result in short bursts of “wait period” where you are waiting for the other person to respond to your conversation. This is an unexplored opportunity which Xploree has pioneered to present an option to the user to discover relevant services or promotions in a very non-intrusive way. Awareness, Engagement and Rewards in the ‘Mobile Interlude’ – these are few of the value propositions that Xploree Search and Discovery platform brings to the mobile landscape this year.

Imagine a conversation between two users discussing or deliberating on a meeting place. Say for example, Sally is chatting with Harry and wants to meet for coffee at a place somewhere around their workplaces, but not sure where. However, during the chat session she encounters a usual scenario where the other person gets occupied in some other tasks delaying a reply or perhaps gets interrupted by another conversation or call delaying the response to the other. This moment is what we call the mobile interlude.

Here is an “idle moment” opportunity for Sally to discover in context. What aids in this discovery is the Xploree Presto Key glow. If the conversation had been around “coffee” or “meeting at a nearby place”, the Xploree Presto Key glows unobtrusively with recommendations of coffee shops nearby, deals from nearby restaurants or locally loved hang-out places.

So, by the time Harry gets back to the chat, Sally has used this opportunity to know about nearby places (awareness) to meet and drive a faster decision without them having to go through the conversation again (conversion).

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There are mobile moments:

mobile moment is a point in time and space when someone pulls out a mobile device to get what he or she wants immediately, in context. ~ Forrester Research

And there are ‘mobile interludes’:

Few moments of idle-time where a user waits for the other to interact or continue a discussion. ~ @XploreeMoments

There’s a huge opportunity to leverage these ‘mobile interludes’ to engage, inform, recommend and reward, thereby increasing engagement and delighting the user.

The two unmatched values that Xploree brings to this mobile moment discovery or you may call it mobile interlude discovery:

  1. User stays within the messaging apps and does not lose context
  2. User discovers content or services that match user’s intent and location
Twitter Mobile Search – An Opportunity in ‘Search-Interlude’

A recent addition we have seen being implemented by Twitter on its mobile app. Earlier, on tapping the search icon only the search field would show up with rest of the space blank. Identifying this as a valuable space to let users discover trending hashtags and tweets, now we see a complete scrollable area for the user to discover the top trending tweets which would have been otherwise overlooked.

There’s delight in discovery and the delight is even more pleasant when you have these idle moments which suddenly became exciting! It’s time retailers, brands and businesses embrace an incredible opportunity to increase brand awareness and reach a new customer base that was not reachable before.

Contact us to know how we can increase relevance and engagement for your mobile users.

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Effective Ways to Boost App Awareness and Re-engagement

The small screen is our preferred screen. Wherever we go, our convenient little smart computer is handy and there to assist, connect and entertain as and when we want. Mobile and mobile apps clearly have overtaken the good old computer monitor screens that we’ve been used to for the last couple of decades.

In January this year top free iOS apps were downloaded a whopping 10.3 million times! Records are being broken every month it seems. But downloads aside, are the apps able to retain their users in the short or long term?

  • According to Localytics the percentage of apps used only once is around 20%, with many games apps having a near 50% chance of being never opened again.
  • According to a 2014 report from mobile marketing firm Swrve on success of mobile apps, only 26 percent of users are active 24-48 hours from the first session and after seven days the retention rate drops to 13%.

The app market is overcrowded and highly competitive. Thousands of new apps are shouting for attention every day on the app stores. Getting user attention and more so retaining them for long is one huge pain point for most app developers and mobile marketers.

In addition to the problem being faced by app developers, app engagement is becoming more critical for retailers as mcommerce continues on the upswing. Reports show that digital shopping technologies today are influencing 36% or $1.1 trillion of in-store retail sales. (Deloitte study, The New Digital Divide, 2014)

Developing strategies for user engagement methods are crucial to rise above the highly competitive app marketplace. Engagement is a powerful indicator of user preferences and intent; publishers, marketers and retailers must put in all efforts to give the consumer a highly relevant and personalized experience.

Ways to Engage the Mobile Users

Let’s take a step back and see what is being done today to improve customer retention. Engagement is the key and re-engagement is essential to get the disengaged users back to the app or get them to use it more frequently. The best strategies to do so involve deep-linking, push notifications, in-app messaging and incentives.

  • Deep linking is one of the most effective ways to get the user to a specific place within an app that might be most relevant to the users’ current task or engagement.
  • Push notifications can be effective since they show up on the best real estate on mobile – the homescreen – but if not done right, can be annoying to users.
  • In-app messaging often compromises the overall mobile user experience, but can be effective only when it is highly relevant and contextual to the experience.
  • Incentives can prompt app usage says Google, Discounts special promotions are often appreciated by users and they are more likely to click on offers that help them in some way.

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App Discovery and Re-engagement with Xploree

Xploree is bringing in an innovative way to reach and engage users through deep linking opportunities during user conversations on mobile. Driving discovery through user-initiated platform, Xploree can recommend hyper-contextually let’s say you app is an e-commerce app and the user is conversing on a messaging app, discussing a product relevant to your domain. The user can now find recommendations leading either to your app’s App Store page to download your app or a video to get to know more about the app or a deep link to get to the action in one click.

When users find relevant information in context, the engagement or conversions increases with the user opening that specific information in the app rather than the webpage.

Xploree can help app developers bring visibility to their apps to those users who are conversing or searching for information very specific or close to your app theme. For example, you’d like new users to discover a new word game in the App Store. People searching for games related to “words” will get related recommendations within the App Store search. Such a possibility is also highly effective to:

  • Remind and encourage users to get back to your app
  • Recommend specific features or levels in your app (deep links to specific pages within the app)

Engagement is all about building relationships which in return builds trust and loyalty. Xploree is enabling mobile marketers to look beyond installs to bring visibility and engagement to their apps and when done in an unobtrusive way, it brings in way more positive user experience driving happy engagement.

Visit our blog again to know more about how the move to app engagement time as a metric of monetization can give a much higher return on investment as compared to just measuring the number of installs or clicks.

Contact us to know more how we can drive high reengagement for your app.

Connect with us on Twitter (@XploreeMoments) for latest update on #mobilesearch #mobilemarketing and user engagement strategies on mobile.

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Are you Still Switching between Apps to Search? That’s so Yesterday!

Users are spending more time than ever before searching for products, services, reviews, music, apps, and other content on mobile devices. According to comScore’s US Digital Future in Focus Report, 2015:

  • In the US, mobile search, which includes queries conducted via app and mobile browser, now accounts for 29 percent of all search activity, with smartphones driving a greater share (20 percent) than tablets (9 percent).
  • 6 billion web searches were performed on smartphones in Q4 2014

Are these millions of minutes spent searching on mobile proving to be productive for the users? Are there better alternatives out there?

Imagine you’re on a messaging app, chatting with your friend and making plans for dinner this evening. You might be interested in Italian dining and to make a decision during the conversation you would normally exit out of your messaging app, (1) launch a browser, (2) search for an Italian restaurant nearby, (3) find some nearby, (4) but search again to find if they have some promotions or coupons that you can use during the dinner tonight. (5) Now you might event click on the restaurant’s website to get more info on menu or location, and that could be another frustrating experience knowing that most of the small businesses websites are not web optimized.

Even after such searching there is a possibility is that you might have to start all over again – what if you got back in the conversation only to find that your friend might prefer a restaurant close to her place than the one you chose? There we go again.

That’s today for most smartphone users but so yesterday for those who are already on Xploree! Xploree optimizes mobile user experience by understanding user intent during user conversations in real-time and enables content discovery in minimum taps.

We agree with Yahoo’s Marissa Mayer’s “two tap rule”:

“Once you’re in the app, is it two taps to do anything you want to do? If no, time to redesign the app.” Marissa Mayer, CEO Yahoo.

2 tap it is, one tap to discovery, the second to action! Here’s what you’ll see on Xploree

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Faster and easier access to information is an expectation on mobile. Decisions need to be made in the exact moment of need and on the go. Platforms and apps that take advantage of improving consumer experience with simplicity, immediacy and in context will be the winners in these mobile moments.
Xploree is disrupting the entry barrier to search and discovery on mobile. The platform is becoming the single point of discovery for deals, discounts, and services etc. for its users. Better and faster user experience comes with intent precision and without the need to launch another app or a browser to search.

What’s faster than search? Discovery.

With Xploree, mobile users can discover new apps, trending music videos, brand offers, nearby restaurants, cafes, apps etc. without switching apps and in complete context on any messaging app. And what’s more, Xploree is 100% user-initiated. No pop-ups or intrusive marketing messages, Xploree lets users access information when they want and with a delightful element of discovering something they had not even searched for!

Time to say goodbye to inefficiency and find faster with minimum hops to search and discovery on mobile. The disruption to traditional mobile search is here, we invite you to ride the next wave of consumer connect with us.

Contact us to know more.

Xploree is enabling smarter ways to discover on mobile with an added element or delight of finding something that you might need or want but without even searching for it! It’s an experience waiting for you to be discovered. Search less, discover more.