blogpost_july_2015

Best of the Mobile World: Easier App Discovery and Stronger User Engagement with Xploree

“App discovery, user engagement, user retention! There’s a lot I have to worry about when I launch my app and thereafter.” ~ App developers

“Millions of apps everywhere, how do I find the ones most relevant to me?” ~ Mobile users

Congratulations! You just got your app live on the app store! What’s next?

  • If you are not ranking high enough on app ranking metrics, chances are you will not be featured in the list when users search for related categories to which your app is associated.
  • Not much user engagement, the possibilities are you’ll be voted down as compared to those apps in your category that have more. “How do I get engagement when my app cannot even be discovered?” Good point.
  • 1 in 4 users are finding apps through search engines or search on play stores. But is that the best way to find what is out there? Maybe not.

With more than 1 billion apps lining up on Android and iOS platforms, users don’t recall or have easy access to new apps and services that are available on the mobile or the web. In an overcrowded app market, cutting through the noise, and winning user attention has never been more difficult. Obviously there is a huge need for a better way for users to discover new apps and engage with existing ones.

According to a report by Google, the average app user has 36 apps installed on his or her smartphone. That’s a pretty small number compared to the number of apps released every day, but how are even these being discovered? As we know from a Google report, most of these apps are discovered outside the app store.

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Businesses and brands are spending millions on app installs and user engagement. Developers are struggling to stand out in the competition. Every day there are scores of new apps fighting for attention on the play stores. App discoverability is a major pain point for developers who are struggling to rise above the noise and let users discover and engage with their apps. The problem is evident: it’s not easy to be found and it’s going to get more difficult from hereon.

The need can be addressed not by better advertising or promotions, but through reaching out to the users in context and in their ‘mobile moment’, that single point of discoverability where the user’s intent is matched to the information that’s most relevant to him/her. Stand out and be found or be left out. Here’s how Xploree Search and Discovery platform can help.

How Xploree is positioned to enable app discovery, retention and engagement

Discovery in many ways, rules over search since it lets the users find what they have not even searched for. In the mobile world, it’s very apt to say that Discovery is faster than search. Discovery is one of the most relevant aspects in connecting information and services to users and with Xploree Search and Discovery Platform, users now have access to a non-intrusive, hyper-contextual mobile application that’s recommending the right services, content, app info and brand connect in the most relevant context.

Xploree is best positioned to enable app discovery, and app engagement and clearly addresses the problems mentioned above. With the ability to present deep links publishers can get better app installs and app engagement rates as compared to discovery through search engines.

What’s important and relevant is when you are able to reach out to the users in that single moment of intent when the user wants to book for a ticket, find a cab or is in a casual conversation with a friend and discovers the service or an app that helps him/her complete the immediate action or intent.

Brent Ladarola, Frost & Sullivan’s vice president of Mobile & Wireless Research, explains, “If a mobile user is using a messaging app to discuss a product relevant to an e-commerce app provider, s/he could be presented with recommendations that lead to the provider’s App Store page, or a deep link that requires just one click for app download. As this can be done while the user is still on the messaging app, the solution significantly enhances the marketer’s brand engagement opportunity.”

Xploree recommends instant information, enables apps and services discovery during user conversations on any messaging app.

Mobile is all about these moments when a need is fulfilled in that single moment of intent. Xploree is creating powerful mobile moment opportunities with user intent and context driven approach to mobile search and discovery. Begin on your path to discovery with Xploree – Discover Now!

Xploree is available in India on Google Play. Get it here.

Contact us to know more how we can drive high reengagement for your app.

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