Consumers are now getting used to redeeming coupons through their mobile devices and the trend is getting stronger every year. Mobile shoppers’ expectations are growing and there is an immediate need to make mobile offers more relevant and redemption effortless. Are brands and businesses doing enough to reach their users in their exact moment of…
2014 was an incredibly favourable year for Indian startups in regards to venture capital funding and higher market valuations. The positive sentiment is driving phenomenal growth in the Indian entrepreneurial talent and innovation in technology, all set to pave the way for a smarter future for the world. Sure, calls for celebrations, and we have…
Ad:tech New Delhi was a successful event for Xploree. Our management team returned from the event, quite elated and satisfied by the positive response they received from possible partners, media and event attendees. It was interesting to see how our product was creating a buzz in the hall and increased traffic to our booth as…
It’s elementary, my dear Watson. On mobile, keep it simple, in context and in the immediate moment of need Mobile offers a unique marketing opportunity that enables brands and marketers to interact with their consumers in the closest proximity to user intent and action. Mobile users are different than those searching on the desktop. With…
KeyPoint Technologies is exhibiting their latest innovation Xploree Search and Discovery Platform at ad:tech New Delhi on 19th and 20th of March 2015. We are also participating at the think:tech session on Friday 11am to 12 pm titled Hyper-contextual Pre-targeting Revolution in the Mobile Moment. If you have been excited about how context-aware technologies are…
“The Indian smartphone market is becoming the next important market for growth, and competition among vendors is gaining steam. India accounted for 7% of global smartphone shipments in 2014, and that share will rise to 15% in 2020.” – BusinessInsider Report Indian companies like Flipkart, InMobi, Snapdeal and Olacabs have recently joined the billion dollar…
Mobile World Congress 2015, held at Barcelona, March 2-5, was undoubtedly the largest mobile focused show in the world. Keeping up with the theme of the year ‘The Edge of Innovation’, KeyPoint Technologies was proud to showcase their latest innovation Xploree Search and Discovery Platform to the world. From CEOs, executives and media, we connected…
KeyPoint Technologies will be introducing their latest innovation – Xploree Search and Discovery Platform at this year’s Mobile World Congress in Barcelona, March 2-5. Our team, including Sumit Goswami, CEO KeyPoint Technologies, Helene Anderson, Head of Marketing and Prima Dona, VP Innovation, will be participating in the largest global conference for mobile industry leaders in…
This article originally appeared on Product Nation Being context aware is about knowing location, identity, activity and time. Many context-aware technologies give a huge importance to location, but location is just one aspect of context, not the context. Location awareness can improve user experience, but knowing a user’s preferences and specific environment makes it all…
Originally published on Digital Market Asia Mobile adoption rates are increasing all over the world and smartphone engagement is playing an important role in decision making process for customer purchases. Today we know where our consumers are, what their preferences are and even predict what they would like to find or buy in the next…