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Xploree Search and Discovery – a Finalist at InTech50 2015!

2014 was an incredibly favourable year for Indian startups in regards to venture capital funding and higher market valuations. The positive sentiment is driving phenomenal growth in the Indian entrepreneurial talent and innovation in technology, all set to pave the way for a smarter future for the world.

Sure, calls for celebrations, and we have our own very cool reason to celebrate this month. Excited to share that we have been selected by the renowned panel of InTech50 as one of the top 50 finalist among the leading Indian Startups at InTech50 2015! We are thrilled to be part of the amazing start-up entourage of Indian innovators and entrepreneurs this year and excited to showcase our innovation that we believe is the future of mobile search and discovery.

InTech50 is a forum where selected startups get an opportunity to present a pitch and interact with global CIOs. The event also presents an opportunity for start-ups to collaborate or partner with other companies which often helps accelerate their products or services to scale faster. Last year, InTech50 brought CIOs and technology leaders from all parts the world to Bangalore. This year’s event also promises to be an enlightening one with 25 CIOs from top global companies, 25 CIOs from India and 25 investors, angels and accelerators expected from across US and India.

Here’s what we bring to the event:

Xploree – Innovation for a Smarter Future

Mobile advertising and brand messaging is often ineffective, irrelevant and irritating to mobile users. Users don’t want to be interrupted, they want to be in control and want to be empowered by a positive user experience.

Effective

Understanding the disparity between the digital marketing models and consumer preferences, Xploree Search and Discovery platform (patent pending) is driving engagement through a 100% user-initiated, non-intrusive, search and discovery of brand offers, services and information in real-time on mobile devices.

Engaging

Xploree is establishing a positive relationship between businesses and consumers with credibility, entertainment and incentives. Xploree offers a highly effective marketing model for brands and businesses through:

  • Brand Visibility and Awareness
  • Content and Services Discovery
  • App Discovery and Download
  • App Re-engagement
Empowering

Xploree is powered by KeyPoint Technologies, an industry leader in innovative language technology offerings for mobile consumers that offers products in 120+ global languages including 30+ Indic languages. We present a tremendous opportunity for businesses looking for new customers who prefer to communicate in their local languages. Xploree has the distinct advantage of reaching out to a larger vernacular audience as compared to many other applications and platforms that are focused on English only marketing and content recommendation.

With a successful beta launch in the India test market, Xploree is looking forward to collaborations and launch in the US, MENA and SEA markets later this year. We recently received an incredible response at Mobile World Congress (MWC) in Barcelona and at Ad:Tech India in New Delhi; our nomination at InTech50 2015 is adding to our delight and celebrations this month!

We are looking forward to the event on April 15th and 16th at The Leela Palace, Bangalore. Our thanks to the iSPIRT team for organizing this opportunity to accelerate the Indian start-up scene and highlighting the new technologies that are ready to emblazon Indian technical excellence to the world.

Follow our blog and our social media accounts (LinkedIn, Twitter, Facebook) to receive latest updates on Xploree.

MAKEININDIA-INTECH50

National and International Events Bring Visibility to Innovations in Mobile Technology

“The Indian smartphone market is becoming the next important market for growth, and competition among vendors is gaining steam. India accounted for 7% of global smartphone shipments in 2014, and that share will rise to 15% in 2020.” – BusinessInsider Report

Indian companies like Flipkart, InMobi, Snapdeal and Olacabs have recently joined the billion dollar club; and it is exciting to see a gamut of other mobile focused Indian companies in the global forefront of mobile technology. Keeping up with the rising trends in ecommerce and mobile technology, the Internet and Mobile Association of India (IAMAI) brought an excellent opportunity for Xploree Search and Discovery Platform (powered by KeyPoint Technologies) to be part of the few companies that represented India’s mobile expertise at the India Pavilion at the Mobile World Congress in Barcelona, held March 2-5, 2015.

Partnerships, collaborations and recognition at the global stage can offer a startup or an organization a distinct competitive advantage. Participation at such events brings the much needed visibility for innovations to be recognized earlier and to be scaled faster. But above all, an industry or organization can benefit immensely with support from the government and the vibes we are witnessing this year are definitely reassuring. #MakeInIndia is one such admirable initiative from the government encouraging companies to manufacture their products in India. We look forward to #MakeInIndia initiatives that focus on mobile technology in near future.

It was truly encouraging to see participation and interest from the India’s delegation from the Department of Telecommunications at the Mobile World Congress. It was good to interact with eminent members from the DoT, who shared their perspectives on expectations from the government of India for mobile inclusion and how language solutions can help millions of mobile users in India. We look forward to sharing our experience and skills in linguistics and user input technology to assist any related government initiatives.

Apart from the global events like the MWC, there are other events like those organized by NASSCOM that present opportunities to Indian leaders to collaborate and participate at a global scale. Also, organizations like the Indian product think tank, iSPIRT, has been diligent in bringing innovation showcase event, InTech50, which serves as a platform for recognizing the most promising software products by early stage innovators of India.

“The last one-year has changed that perception of India as just a software services destination, and we have now generated early but enthusiastic interest in the international markets for our software products.” – Sharad Sharma, co-founder iSPIRT.

We agree, there’s been an upswing in development and growth in the entire Indian mobile ecosystem. From operators, manufacturers to digital marketing firms, India is efficiently riding the mobile wave and making the best of it!

We now look forward to Ad-Tech India in New Delhi, which is the leading digital marketing & advertising conference & exhibition in India. We hope to receive an equally positive and enthusiastic response for Xploree Search and Discovery Platform as we experienced at the Mobile World Congress in Barcelona. Watch this space, we’ll keep you posted.
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