Xploree To Participate In AdTech

Xploree To Participate in Ad:tech New Delhi – 2016

Xploree To Participate in Ad:tech New Delhi – 2016

Xploree is back at AdTech, New Delhi – the largest digital marketing event of the year scheduled for 3rdand 4th March 2016.

About Ad:tech New Delhi 2016:

Ad: tech is a global digital marketing conference and exhibition where marketing, technology and media punters converge to forge partnerships and share ideas, strategies, insights and solutions on technology and marketing trends.

Xploree: Mobile keyboard as gateway to content discovery

A notable feature at AdTech is an exchange of ideas by marketers, technology and media communities to come up with solutions that address industry challenges. One of the problems plaguing marketers is consumer dissonance with the irrelevant and untargeted marketing of brands, services and products.

Xploree is an award-winning contextual discovery platform that enables consumers to reach out to content, services in 1-hop from any app with a high degree of intent match. It is industry’s first user-initiated, multilingual keyboard technology that understands user intent with every use and displays relevant deals, discounts and offers from brands in the mobile moment. Xploree offers cross- app reach to users who can view the discoveries without exiting the conversation app. It presents an immense opportunity for consumers & brand marketers to engage with each other non-intrusively especially during chat ‘idle time’ or  the “mobile interlude”.

What is ‘Mobile Interlude’?

Mobile interlude is the short waiting time during a chat conversation when one person waits for the other to respond. During this brief moment, Xploree presents a window of opportunity for brands/services/content providers to connect with the users in their mobile moments. Xploree, has partnered with various brands such as Flipkart, Groupon, Snapdeal, Grabon, Yahoo etc. to deliver true discovery experience to mobile consumers. It is also pre-embedded as the keyboard on leading mobile devices by original equipment manufacturers (OEM) such as Panasonic, Coolpad to name a few.

Discover New

We will show a preview of the technology that powers this next generation mobile marketing solution whilst sharing testimonials from our brand partners. For instance, you will know how we helped brands cross engagement rates as high as 28% for certain categories. You will hear how numerous brands and marketers have found the apt solution to relevant, targeted and contextual mobile marketing that has helped achieve revenue targets.

Got a problem. We have the solution. Pre-book a meeting slot with us at Adtech or alternatively drop by Booth No43 C at the event. Be prepared to discover the unexpected.

 BOOK APPOINTMENT NOW

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Keyboard as the next disruption in Discovery on Mobile

Users are constantly interfacing with their mobile devices to share, socialize, consume and create content, avail services etc. Facebook and Whatsapp stand out as as the most popular apps based on user base. But the two other engagement touchpoints that see a high engagement –are Call and Keyboard. However, from the mechanical clicks to soft touch and touchscreens, the most widely used input device has not seen outstanding changes in the last few decades. Not many existing keyboards are recognizing its importance as an effective platform to build innovative consumer experiences.

In the world of keyboards, users have a lot of choices. But the ones that will see more user love in the coming months and years will be the ones that have the capability to bring simplicity to content and service discoveries. Predictive and intent-based targeting mechanism to deliver relevant information to consumers on their mobile devices at that single point of intent is the game-changing disruption that is not present in most of existing keyboards available on Android or iOS.

Keyboards are doing all kind of key things like autocorrect, themes, word prediction, multiple languages and emojis but there is hardly any competition when it comes to going beyond the expected and giving mobile users content and services discoveries that delight them in their exact moment of need.

Xploree is focused on empowering the consumers to decide when they want to interact with a discovery. The entire discovery experience is user-initiated that’s based on the principle of respecting user preferences on mobile. Of all the predictions on mobile user experience and engagement, Xploree stands out as an innovative and intelligent keyboard.

Xploree’s strong point is also that it allows the user to be in control, granting a more enjoyable and a satisfactory consumer experience through nonintrusive, non-interruptive, relevant content recommendations.

Noticeable amongst the partnerships is Xploree’s search tie up with Yahoo. The partnership offers users search and browsing of information in one tap across apps without exiting the conversation application. With 15% of app interactions on mobile devices being with a clear intent to search per Xploree’s user study, the integration has the potential to enable hyper-contextual search across apps on mobile to enhance the overall app experience.

Xploree Benefits to Mobile Users:

  • Experience useful search and discovery without exiting the app, and remain in control of the recommendations.
  • Non-intrusive, non-interruptive, user-initiated interactions.
  • Xploree delivers a seamless user-experience across apps including mobile search, mobile instant messaging, mobile email, mobile commerce, and mobile app stores.
  • Strict privacy controls, opt-in, opt-out features, quick opt-outs (such as incognito mode on browsers).
  • Multi-lingual keyboard supporting vernacular languages such as Hindi, Telugu and transliterated languages such as Hinglish

Xploree Keyboard brings in simplicity and insight to delight the users in their mobile moments whether the intent is to find a pizza place in the next minute or book air tickets for this weekend.

Xploree users are enjoying streamlined experiences of finding relevant content or services without leaving the task they are engaged in.
Try it out here: bit.ly/Xploree , and let us know what you think.

The article was originally published http://jatinisrani.blogspot.in/2015/11/xploree-next-generation-intelligence.html

Xploree Keyboard with mutiple languages and emoji support

Xploree – The Next Big Thing in Mobile Marketing

A keyboard is the most commonly used device for direct (human) input of alphanumeric data into computers. While most keyboard keys produce letters, numbers or signs (characters), other keys or simultaneous key presses can produce actions or execute computer commands.

Keyboards are doing all kind of key things like autocorrect, themes, word prediction, multiple languages and emojis but there is hardly any competition when it comes to going beyond the expected and giving mobile users content and services discoveries that delight them in their exact moment of need. A no fuss keyboard Xploree’s strong point is that it allows the user to be in control, granting a more enjoyable and a satisfactory consumer experience through nonintrusive, non-interruptive, relevant content recommendations.

Listed below are the Xploree Benefits to Mobile Users

  • Experience useful search and discovery without exiting the app, and remain in control of the recommendations.
  • Non-intrusive, non-interruptive, user-initiated interactions.
  • Xploree delivers a seamless user-experience across apps including mobile search, mobile instant messaging, mobile email, mobile commerce, and mobile app stores.
  • Strict privacy controls, opt-in, opt-out features, quick opt-outs (such as incognito mode on browsers).
  • Multi-lingual keyboard supporting vernacular languages such as Hindi, Telugu and transliterated languages such as Hinglish

Xploree allows opt-in for personalized discovery across apps and then delivers deals, services etc. by understanding the consumer expressions and intent on the device thus putting the choice in consumers’ hands.

Xploree has partnered with leading ecosystem players including Groupon, Grabon etc. and OEM majors who have pre-installed the platform on mobile devices. For instance, Coolpad’s latest mobile phone, the Coolpad Note 3 is pre-embedded with Xploree keyboard that pivots on delivering brand and services discovery on mobile with special attention to the privacy needs of the markets where it is shipped.

Xploree has a search tie up with Yahoo. It offers users search and browsing of information in one tap across apps without exiting the conversation application.

Xploree Keyboard brings in simplicity and insight to delight the users in their mobile moments be it finding a pizza place in the next minute or book air tickets for this weekend. Xploree users are enjoying streamlined experiences of finding relevant content or services without leaving the task they are engaged in.

The partnerships and industry accolades for Xploree makes it clear that Xploree is the next BIG thing!

You too experience it all yourself and you will get to know what you have been missing all this while.
Download the Xploree Keyboard from here: bit.ly/Xploree

Happy Typing!

The article was originally published in https://chaintoast.wordpress.com/2015/11/15/the-next-generation-intelligence-driven-keyboard-from-xploree/

 

xploree-promotions-offers

Real-Time Mobile Promotions: Delivering on Consumer Expectations

Consumers are now getting used to redeeming coupons through their mobile devices and the trend is getting stronger every year. Mobile shoppers’ expectations are growing and there is an immediate need to make mobile offers more relevant and redemption effortless. Are brands and businesses doing enough to reach their users in their exact moment of need?

As consumers browse on their mobile devices for location, stores, restaurants, travel plans etc. on mobile, promotions are always huge influencers on their path to purchase. 63% of consumers are more likely to buy something from a retailer if they receive a coupon on their mobile devices while shopping in the retailer’s store. (Source: Mobile Shopping Survey by RetailMeNot, 2013)

Looking at the demand and acceptance of coupons and offers, mobile promotions have the potential to deliver incredible ROI for marketers. There is a need to fill in a huge demand as more reports indicate that most active mobile shoppers are looking for real-time deals and location based offers.

A recent study by Accenture reports on lack of personalized retail experience on mobile, it says that nearly 60% of consumers want real-time offers and promotions however retailers are falling behind on delivering this expectation with only 28% having the capability to deliver that service.

Statista reports that “In 2012, an estimated number of 34.7 million U.S. adults were mobile coupon users. This figure is expected to grow to 53.2 million adult couponers in 2014.”

Statista-Coupons

For the retailers, offering coupons and promotions in real-time is more important than ever. If a mobile shopper discovers competitors’ offers and does not see other brand offers, it is more likely that they would opt for those who can help them save money and reward them with loyalty points or continued deals. Convenience and value are now an expectation on mobile. Brands and businesses must use this opportunity on mobile to reach their users in their exact moment of need or better still delight them with offers in context (delivering on intent, location, activity, preferences). It is a win-win situation for all, one that provides higher conversions for marketers and a rewarding experience for the consumers.

Discover Promotions

Matching users’ preferences and intent on mobile Xploree suggests local and relevant deals offers from local brands and businesses. No matter how users are engaged on mobile, on SMS, messenger apps like WhatsApp, WeChat, Viber, or email or social channels, Xploree delivers in real time by letting consumers discover real-time promotions that are most relevant to them. The right message to the right users, at the right time benefits everyone.

Search for Deals

9 out of 10 mobile searches lead to action and more than 50 percent lead to sales. (Source: SearchEngineLand)

Search for a flight deal, restaurant coupons, shopping discounts, often are strong indications of purchase intent. Coupons and promotions are the drivers of ‘decision-simplicity’, to influence and persuade users to complete their purchase journey. There is a big opportunity for brands and businesses to be ready with in-context, real-time offers to satisfy their consumers in their immediate moment of need.

Increase In-Store Conversions

Xploree is leading the next wave of online to in-store conversion which is beneficial to all retailers to be part of the mobile commerce explosion.

A user searching or a restaurant discount or pizza deals can search for offers online and still not find the right one (location and valid dates), but with Xploree only relevant and hyper-contextual offers are recommended. Mobile offers have the power to increase in-store sales. A clearance sale of shoes might prompt users to add the coupon to their favourites and use it at the mall, or a CCD coffee coupon can be availed by the user at their next visit to Café Coffee Day.

Xploree is simplifying the traditional search process through a one-hop solution to finding relevant offers in context. Contact us to know more about how your promotions can reach millions of consumers in real-time.