Hindi language interface on mobile and the internet can increase engagement and accrue impressive benefits for businesses.
Hindi language interface on mobile and the internet can increase engagement and accrue impressive benefits for businesses.
Remember the much-loved robot, Vicky, from the popular sitcom ‘Small Wonder’. A robot modeled after a 10-year-old girl created by a robotics engineer, introduced to the world as his adapted daughter. The robot, a Voice Input Child Identicant, V-I-C-I, nicknamed Vicky had real hair and skin and possessed superhuman strength and speed. The plot of the sitcom revolved around the idea of a robot girl becoming an integral part of a family of four, sharing a fond relationship with every family member, while helping with household chores. Television viewers marveled at the small wonder, considered a work of fiction, never imagining it would turn into a reality a couple decade later.
Today, AI powered devices, robots and chatbots are helping us in all walks of life, lot more than we imagined, inadvertently building long lasting reliable relationships.
AI is now part of our everyday lives
Siri, Cortana or any other voice-based AI powered assistants have now become an integral part of our lives. The days of typing out text to carry out a search is slowly vanquishing as our dependence on Siri, Cortana or any other voice based assistant increases. We are more comfortable asking Siri for help to search the web, set up schedules and reminders, send or reply to mails. Invisible AI powered virtual assistants have unconsciously become part of our lifestyle.
AI powered chatbots as teachers
A collaboration between Georgia Tech and IBM saw the emergence of Jill Watson, a AI powered chatbot created and conceptualized to work as a Teacher’s Assistant or TA. Jill’s capabilities include answering hundreds of questions in record time without any errors, besides being incredibly patient. Textbook creator Pearson also has bought into the idea of having virtual tutors for students reading through digital textbook resources. The tie-up between Pearson and IBM has tried to give virtual tutors additional capabilities that make it interactive, testing students by posing questions related to the content.
AI for healthcare
AI supported systems can become our trust worthy companions who are constantly observing us to note and report any fluctuations in our health condition, much like a seasoned doctor or a nurse would. ShareCare an AI powered platform is designed to do exactly that. It carefully listens to your conversation while you interact with your doctor via video or chat, with the intention to understand your physical and emotional well-being. The AI powered system closely monitors your eyes to gauge if your nervous, is your eye movement expressing stress. The observations made by AI are then compared to the eye movements of millions of people who have suffered a heart attack. The information collected doing the comparative analysis warns users of a potential heart attack or any other severe condition before it happens.
AI for customer service
We have all had that annoying conversation with a customer service agent who has no clue of our concerns and has just one standard line to irk us even more, ‘We have made note of your concern and will resolve it at the earliest.’ Bring in chatbots and the situation changes, pre-programmed, enabled with Natural Language Processing capabilities, chatbots can enhance user experience by addressing the concerns of users in a systematic and patient manner. AI enabled chatbots are helping develop a more insightful and comprehensive understanding of customers which in turn is helping businesses provide more personalized and improved solutions. Chatbots are resolving challenges customers face interacting with human agents without the exact know about the product or service.
With AI devices, robots and chatbots now getting configured to become socially acceptable and more viable there is all possibility, that the relationship between AI powered devices, robots, chatbots and humans is here to stay and flourish!
Indian startup ecosystem has really taken off thanks to fueling factors like massive funding, evolving technology and a burgeoning domestic market. After Bangalore & Delhi, Hyderabad has become cocoon to global companies like Facebook and Microsoft, but the buck doesn’t stop here!
Hyderabad is also home to some of the path breaking & cutting-edge start-ups led by innovative companies and groups. One such lot can be found right now, all at one place, crafting the future of technology in their own unique way. These are the companies funded by BitChemy Ventures and their sister concerns; currently under one roof, shaping the next phase of technological disruption at the Raja Prasadam building, Kondapur, Hyderabad.
9 home grown companies that have already proved their mettle in the industry are meeting to shape unique technological innovations in the year 2018.
Here’s a snapshot of the companies who are shaping the next wave of technology from Hyderabad, India
KeyPoint Technologies (KPT) – Award winning global leader in innovative language technology offerings for mobile consumers. KPT’s flagship product Xploree AI Keyboard is industry’s first user-initiated and multi-lingual search and discovery platform powered by revolutionary text input and prediction technology.
The Xploree ‘Search and Discovery Platform’ can recognize intent within a text snippet/conversation and serve the most relevant contextual suggestion in real-time. KPT over the last year, increased its focus towards promoting Indic language usage in the digital domain by integrating features like transliteration (type in English and get suggestions in native language) and adding support for 27+ Indic Languages, in its products. KPT has ensured BIS compliance for its Xploree Keyboard by supporting the mandatory 22 Indic languages, required for smartphones to be sold in India and providing localization services to OEMs for these 22 Indic Languages. KPT has built a Chatbot which can understand and answer queries (in plain English or local lingo) related to Telangana Tourism. By the end of this year, KPT plans to take Xploree’s platform global (KPT supports 140+ Languages), with relevant partnerships. It will be the first time the world will experience a product of this kind.
Cafyne: Another startup that has been featured as one of Gartner’s cool vendor, helps enterprises protect their brand by ensuring compliance to regulatory and company policies.
As a next step, Cafyne has announced general availability of its SaaS offering. While most existing social media tools focus on just one element of social media management, Cafyne brings together security, risk management, analytics, and employee advocacy into one completely unified, user-friendly tool designed specifically to meet compliance needs for a broad range of regulated industries.
3LOQ: 3LOQ is an AI startup deploying cutting edge technology to help organizations build better customer relationships. Founded by Mr. Anirudh Shah and Mr. Sunil Motaparti in 2012, the company builds machine learning algorithms to increase customer engagement and reduce attrition. 3LOQ leverages consumer psychology and big data to create unique personalized interfaces that enable habit formation amongst target consumers. In the past, the company has worked on implementing machine-learning based marketing solutions for clients from retail, e-commerce, telecom and banking sectors successfully. Currently, 3LOQ is focused on implementing Habitual AI solutions to solve challenges in the financial sector.
Altiux: One of the few Indian product engineering companies that specializes in the IoT space. Altiux helps corporates, SI as well as startups in their endeavor to offer smart products & solutions.
Altiux has delivered IoT enabled smart solutions in key geographies like S. Korea, Japan, Taiwan and the US, across verticals like Industrial IoT, Smart cities, Smart buildings and Smart homes. Currently Altiux offers services in IoT embedded engineering, IoT Mobile apps and end-to-end IoT Application development.
Kagami: The platform is built around the concept of visual design, i.e. a set of visual tools used to define process and platform and converts this visual flow to software in an automated manner. The process of customization involves extensive knowledge rather than just having the software expertise.
KAGAMI supports a client in creating solutions that are relevant to its eco-system and embedding them in digitized processes. Every solution is unique to the organization for which it is built. Every solution is built from bottom up to the requirements of the client. Every solution is completely customizable, with minimal cost of customization.
Spatialytics: Spatialytics started in 2017 and aspires to be the preferred vendor in delivering end-to-end land management solutions to the governments. Currently it offers 2 main services a) UAV Services (Drone) b) Land Management Systems (LMS). UAV Services supports aerial surveys to generate Geo-referenced orthophoto mosaic, DTM Services include generating Land Use maps. LMS systems are developed mainly to improve revenue generation in the cities and municipalities, making them self-sustainable and improve the revenues year on year. Spatialytics has plans to enter the emerging markets in Asia and Africa to introduce
Bitkemy: Bitkemy Technologies (services unit of Bitkemy Ventures) offers technology centric services with razor sharp focus & commitment to deliver customer success. Bitkemy technologies is mainly specialized in custom software development (mobile / web / enterprise applications development), quality assurance, software testing, cloud computing and infrastructure management and Big data & Analytics.
All these 9 companies are under the leadership of Mr. Prasad Motaparti, a serial entrepreneur and an award-winning industrialist. He has to his credit revival of several sick units comprising of cement and steel both in India and outside. It is indeed very rare, for an industrialist or an entrepreneur to venture out in such diverse ecosystems and to make them all so unique and successful in their own way.
Increase in the use of Indic languages and growing interest of millennials is fueling rapid growth of Xploree AI Keyboard.
Smartphones have truly become the personal device of choice for millions around the world. By 2020, there will be 2.87 billion smartphone users around the world. As per statistics available on Statista, China leads other nations in terms of smartphone usage with 717.31 million users while India follows in at second with 300. 12 million users. By 2018, 61.2 percent of all mobile phone users will be accessing the internet on their phone. If the mentioned data is anything to go by, we can confidently say that reaching out to prospective customers would be most feasible and profitable on the mobile.
With mobile becoming the hub for user activity, businesses should concentrate on making optimum use of the mobile screen to advertise and market their products or services. Shared here are few reasons why you should spend more on advertising on the mobile.
The numbers stack up in favor of mobile
The ever-increasing number of smartphone users who now rely on their preferred device to buy, sell or find something must be the primary motivator for businesses to look at investing in mobile advertising.
I, me, myself, world
The truly personal device tag on the smartphones gives businesses the opportunity to find a toe hold into the personal space of smartphone users by providing them products and services as per their desire and need. Providing users what they want, when they want is a success recipe appreciated by users. Users feel more obliged to consume a product or service when it appears at the exact time or moment of their need instead of the no-relation adverts popping up on their screen, when they are least interested.
Intricately connected through mobile
Not only do 50 percent of smartphone users grab their smartphones first thing in the morning after waking up, they also spend 69 percent of their time, consuming media on their phones. As many as 81 percent of users prefer to do their research on their smartphones before making a purchase, data from Adweek revealed. With smartphones intricately woven into consumer lifestyles, it is a given to reach out to them on a medium that they spend maximum time and prefer to connect on.
Apt opportunity to utilize apps
Advertising on applications can turn out fruitful for businesses and marketers with users spending as much as 89 percent time on different applications. Investing in advertising on applications that relate to a specific industry can ensure that the right user is targeted. There are other opportunities such as advertising on An AI powered keyboard app that provides intent based suggestions to the user. Consider A who has an AI powered keyboard types that he wishes to celebrate his friend B’s birthday. The intent based AI keyboard app picks up on the intent of user A to suggest him places he can pick up a cake or restaurants that will be fit for a birthday bash. The possibility of a product or service getting consumed aligned to a consumer’s intent can save businesses and marketers time and money by not having to delve deep into factors such as consumer persona, region etc. There is sound advice available for businesses looking to advertise through applications in a post published on our blog, titled, ‘Five things to know before you start advertising on mobile apps’.
Stay in sync with competition if not ahead of them
Data from Salesforce states that 71 percent of marketers believe that mobile marketing is core to their business. It also points out that 68 percent businesses have integrated mobile marketing in their overall marketing strategy. Further on, 58 percent of companies surveyed by Salesforce mentioned they had a dedicated mobile marketing team. The spend on mobile advertising that has grown a healthy 60.5 percent to be capped at $63 billion ($83 billion) in 2016 as per IAB Europe, is another sign that mobile advertising has got the industry hooked and anyone not utilizing the opportunity stands to lose out.
A world fastmoving from mobile first to the mobile only model requires that businesses have a comprehensive strategy about utilizing the medium of mobile. Businesses need to design and implement advertising and marketing campaigns that are non-intrusive yet personal and available to users when they desire, on their preferred device.
Off late, Artificial Intelligence has become the talk of the town with major MNC’s investing in AI specialised companies to drive in the next wave of innovation. Before we delve deep into understanding the industry trends in AI let us first understand what AI stands for. Artificial Intelligence is the ability of machines to emulate human intelligence thereby helping computers or machines function in an intelligent manner.
Big wigs like Apple, Google, Microsoft, Facebook, Uber are only a few names that have got onto the AI bandwagon, investing heavily on improving inhouse capabilities or acquiring firms that have shown promise in the domain.
Unlike other technologies that have had a smooth ride towards unprecedented success, right from inception, AI has faced a bumpy ride after being formally introduced in 1956 at a conference in Dartmouth College, in Hanover, New Hampshire. This was the conference where ‘Artificial Intelligence’ as a term and field, came into existence.
After the formal founding of the field in 1956, AI faced opposition, lack of interest and decreased funding causing a stagnation in the field. This period of stagnation which commenced from 1974 running up till 1980 came to be known as ‘AI Winter’. The AI industry got a fillip in 1980 when the British government renewed its interest in the field looking at the progress Japanese had made in the field, but this again did not last long to benefit AI as the second ‘AI Winter’ set in from 1987 to 1993.
In 1997 tech giant IBM introduced its AI powered computer Deep Blue, credited to be the first computer that beat Grand Master, Garry Kasparov in a game of chess. This was followed by another AI powered computer called Watson which won the quiz show called, Jeopardy, beating the reigning champions, Brad Rutter and Ken Jennings. Ever since, Deep Blue and Watson proved their competence, the AI industry has experienced a long stint of spring with renewed interest in the technology leading to uninterrupted funding and growth.
In the period starting 2014, Google, specialising in internet-based services and products made a noteworthy investment of $400 million to buy out DeepMind an artificial intelligence start-up. The investments stand out as the largest investment in the AI arena. Adding to its acquisition Google very recently announced setting up of a first of its kind research facility for AI in China.
Investment made by Google was followed by investments made by other well-known multinationals.
2015/16: Microsoft launched ‘Project Oxford’ aimed at understanding its users through face, emotion and speech application program interfaces. This was followed up with the setting up of a venture fund to encourage AI start-ups. The first to benefit was a Montreal based AI start-up, ElementAI followed by two others namely Agolo and Bonsai. In the latest news coming from Microsoft, it pledged $50 million towards its AI program christened ‘AI for Earth’.
2016: Uber acquired Geometric Intelligence cofounded by noted scientist working in the domain of machine learning. The Geometric Intelligence team is expected to sit out of a new dedicated AI facility at Uber’s headquarters in San Francisco.
2015/16: Apple, world’s largest IT company by revenue acquired UK based AI company Vocal IQ in October 2015, followed by another acquisition in early January 2016, buying out Emotient.
Artificial intelligence as a technology is making inroads into all walks of life. Product manufacturers are trying to bring in new features ably complimented by artificial intelligence to make their products easy to use and interactive. Siri on Apple or Cortana on Microsoft are AI enabled voice assists that aim to make use of IT products that much more convenient. Same can be said about the keyboard on mobile phones which is accessed an approximate 60 times a day by the user. Keyboard is the only application after OS that gets triggered with every mobile session. 90% of the time, people use keyboard to interact with all other apps. Add to the mentioned utilities of the keyboard the prowess of AI and you have an intuitive keyboard called Xploree AI Keyboard. Xploree uses AI to provide you intent based solutions that look to solve the need of the moment. Multiple other features such as capability to type in 140 plus languages, predictive emojis or conversing in a mix of languages make Xploree AI Keyboard, a must have keyboard app for any android user. While inventions in AI are taking place at an unprecedented pace, an AI powered keyboard can be the first step to experiencing a world that may soon be powered by AI.
With major multinationals showing keen interest in developing the field of Artificial Intelligence it seems the long-gone AI Winter will be kept at bay for a long time to come whilst the renewed interest in the industry keeping in line with the impact it will have on different industries, will keep the blooming, shiny AI spring, last for some time to come.
A major differentiator between humans and machines and one that technology will not be able to ape in a long time to come, is human emotions. The joy of celebrating your birthday in the company of family and friends. The excitement of taking your brand-new car for a spin or the pain of losing a dear friend to an accident, are emotions only a human can experience and express.
In this digital age, where the most used mode of communication is our smartphone it becomes tough to express our emotions. Not everything can be expressed in words and that’s where the advent of emojis rightfully fills the void. Emoji is a small digital image or icon used to express an idea or emotion in electronic communication.
Good news- you don’t have to waste your time & energy finding the right kind of emojis to express your emotions. The Xploree keyboard will predict your emotions and will show the exact emoji you have been wanting to use.
How will that help? Read on.
Adding the realistic flavour of expressions
What better way than to use a red-faced emoji to show that you are angry about something, or an emoji that shows you burst into laughter on a timely and funny joke. Emojis help you sink into the conversation with different expressions representing your mood or view on a specific subject or topic.
We are all busy individuals with a hundred things running on our minds. In such a deluge using emojis which are visual representation of emotions can be a one-click solution. Think of a situation where you wish to let your friend or family member know that you are busy, this can be conveniently achieved by sharing an emoji that represents that you are busy, instead of typing it out.
Emojis are in trend and here to stay
As per a study carried out in 2016, 2.3 trillion mobile messages used emojis. The study also found that ladies love using the emoji more than men, on the other hand data available from Xploree points out that men are warming up to the emojis available on the platform and are using it more than women. Did we hear, equality! Study from Emogi, a conversational content platform in messaging, also revealed that while most users were happy with the emojis they have, most of them desire for more.
With the reliance on emojis rising by the day it makes sense to have a keyboard that not just provides for a range of emojis but is ably complimented by well-conceived stickers. The Xploree keyboard gives you context-based emoji suggestions powered by Artificial Intelligence, catering to your exact emotion to liven up your conversations.
Imagine this- you browsed a few shopping websites for a swimwear. Next day, you open Facebook at office and bam. You see 5 swimwear suggestions right at the top.
Next steps? You either quickly close the window or get busy crossing those ads away. Paid a big price for a harmless search.
Are you one of those who get alarmed and do not want a repeat telecast of this? Do you not like yourself to be stalked all the time on the internet?
The Internet is basically a grid of data points where users leave their private data footprints, often unknowingly. Every time you use the internet, you are providing access to personal information and behavior by giving out personal data or allowing cookies to be cached & saved. Yet, even after deliberately giving someone the keys to our bubble of privacy, we often feel our privacy have been intruded in the most horrific way.
With the increasing popularity of IoT (Internet of Things) – connected homes, offices, machines and people – the scale of data collection is likely to be unfathomable. IDC has predicted that 30 Billion IoT devices will be connected to the Internet by 2020. We cannot even begin to imagine the marketers’ expectation and plans once they have access to all this user information, behavior, desire and intent.
No aspect of an internet user’s life is likely to remain sacrosanct and hidden from the penetrating eyes of advertisers. Advertisers live in a perennially mistaken belief that people love attention, being tracked and analyzed. Expecting marketers to do soul searching and limiting invasion of users’ privacy is a tall order. But we can be vigilant individually and be wary of putting our privacy at stake. Here are a few quick fixes that can keep the stalker advertising at bay.
Would you also agree that it’s time ethical advertising should take off as well? It’s high time marketers, empathize with consumers’ sentiments and privacy; and not just chase their insane sales targets.
Is there a platform where both parties can co-exist in harmony? A place where both brands and consumers meet only when they must see each other! Maybe show targeted ads only when the user is looking for that product or service. This will not only help consumers, not see unnecessary ads but will also assure – marketers’ greater chances of a sale’s closure.
Want to know more about ‘how to seal the deal?’ Read On
Rise in mobile advertising will boost overall digital marketing spends to around $1.21 billion in 2017, says the eMarketer report.
This is further triggered by the availability and adaptation of smartphones penetrating to even tier 3 cities in developing countries. Marketers now have more complex demographics and audience to deal with but unfortunately their tools remain the same. Though social media is at its all-time popularity, digital marketers have insane targets and budgets, marketers are still finding closures and conversions difficult.
Does this imply, people are not shopping online? Or the digital ads are not suiting their requirements.
It definitely can’t be the first reason because Internet user numbers in India grew more than 28% to 355 million users until mid-2016. This reflects that either people are being shown the wrong ad/content or there is a challenge in mapping end to end user journey on the mobile device. Another critical challenge that is scary is – adblocking incidences have risen to a figure of 28% on mobile.
These are strong enough reasons for digital marketers to rethink and revise their strategy. Anything that is not connecting with the users is redundant and exploring new platforms has become the need of the hour.
But what is more powerful than search? Where do users generally flock when they have a need? Or should we wait till the time the user actually has to spell out his/her needs? Does there exist any other platform that gives better insights for a seamless user journey on mobile?
These are the questions modern digital marketers are asking and why not? With so much competition around, the stakes are much higher. Only those who disrupt will survive.
So, what are the smartphones features that can be leveraged to tap user journey? Which is the most used tool on the mobile device? Which single app joins all the dots in the users’ disconnected mobile journey? Answer to that will always be the – Mobile Keyboard. It is impossible to do anything on mobile without the keyboard so why not make the keyboard, map user intent? How cool would it be, if users get what they want even before they start the search?
Check it out here
We’ve all been in those situations where we simply check the mobile to do something random without any specific agenda. We’ve all opened the app drawer, and randomly chosen an app that we felt like using at that particular moment. A delightful consequence of this intuitive decision is the discovery of interesting content and ideas. Discoveries play an important role in marketing. Discovery Marketing is that aspect of your brand’s marketing mix that allows users to stumble upon a brand.
One of the biggest obstacles here is the abundance of apps. There are zillions of apps out there, and that makes it next to impossible for the user to stumble upon your app. This can really put your brand and app in a rut.
There is no one initiative that will make you an instant success. It’s a journey. For the brand, it may be about the destination, but what the users get to experience, is the journey.
The way to tackle this business reflex, is to keep checking and rechecking your efforts every few weeks.
Some key questions to ask are –
These are tricky questions. An each question is connected to the answer of the previous one.
Among the zillions of apps, exist more than a handful that do something similar to yours. Why will the user find your app? The only way to fix this is to think through the user’s point of view, and make sure your app is – from the user AND for the user.
It has become more critical than ever to meet consumers in their exact moment of need. Modern users lack patience and hate the breach of their privacy. Untargeted ads, ads that chase them on social platforms, irrelevant ads, stand a high chance to be blocked. Those who don’t block the ads are the ones who never click on them either.
In the modern age, even technology must evolve rapidly to keep pace with time. The needs and wants of people are instantaneous and so is their attention span. The needs and desires of the consumers need to be matched with relevant results (products & services), in real time. This real-time permutation- combination will ensure that brands manage to meet their consumers in their exact moment of need, increasing the chances of sales.
If you keep your consumer at the heart of your marketing mix, it’s difficult to fail. If you don’t believe your consumer will stumble upon your brand in a specific channel, move on. Remember to test, optimize, and think about your consumer.