Sunny skies and rising temperatures. Summer is here. The summer does make the environment a pleasant place, but most of the time, it isn’t pleasant for the people living in it.
It’s that time when you can’t wait to get home from work, switch on the AC, and just glue yourself to the couch hoping – nay, praying that the weather improves the next day. That’s summer in 30 words or less.
But we can’t just stop living our lives. We need to shop, for summer clothing, of course! The problem, however, lies in the lack of strength to go out and face the heat. Next, we need to go out on dates, but all we want to do is Netflix and Chill @ 18 degrees or less. Next, we need to hang out with our friends. But none of them want to face the heat, either. The only thing you can do, is stay glued to the couch, and text them.
The Keyboard is a Lamp, There’s a Genie Inside
The one thing you absolutely need, to text people, is a keyboard.
The keyboard is present in more than 90% of your interactions with your mobile device. Why not use this keyboard to get things done? This is exactly what we went for with Xploree. A keyboard that thinks, and gets things done while texting. Nifty, right?
So while you’re texting people, Xploree, is busy finding the most relevant results for you without you having to explicitly tell it to do anything. The Ideal Genie.
Discoveries on Xploree
We all love it when we discover things in life.Well, discover this –
With Xploree, you can enjoy seamless browsing minus the hassle of switching apps; AND Without Xploree, you can continue to hate the experience of doing multiple things on your mobile device on different apps.
The Xploree keyboard brings users face to face with cab, food, entertainment, utilities, solutions and many similar bagful of discoveries while they continue chatting (the “mobile interlude” as we call it).
Whatever it is you’re talking about buying/using/doing, Xploree has contextually aware suggestions to provide you a means to do it. The best part? You don’t really need to leave your couch.
Shop, Dine, Text, Repeat!
The next time you’re on your couch, and are texting your friends about how you could kill for pizza, Xploree can show you coupons for your favourite pizza place with a direct shortcut to order one. Same goes for any other cuisine. That skirt you were talking about with your besties? Xploree shows you the best prices and offers from popular online retailers. Whatever you need, just like the couch – Xploree has your back.
So let’s rewrite summer in 30 words or less – That time when you can’t wait to get home from work, turn up the AC, and continue living your life while getting things done, like a boss.
Machines exhibiting human intelligence is the next paradigm-shift. From healthcare, finance, manufacturing, to advertising, transport and retail, transforming the concepts visualized in Sci-Fi movies into real-world technologies is what mankind is striving for. However, as a rule of thumb, to benefit from any technology, we need to fully understand it first.
Machine Intelligence (Artificial Intelligence) encompasses machines performing tasks that require human intelligence, such as – visual perception, speech recognition, decision-making, and translation between languages. Deep Learning is often described as an imitation of the human intellect. But it’s basically just simple math, executed on a ginormous scale. To be precise, deep learning is a collection of methods for tuning neural networks based on data.
Neural Networks are inspired by our understanding of the biology of the human brain. Just like the way we make life decisions based on the things we learn from experiences, a neural network makes decisions based on what it learns. Neural Networks and Deep Learning together provide beneficial solutions in the fields of image recognition, speech recognition, and natural language processing. Natural Language Processing (NLP) is what makes Siri, Google Assistant, and every other Virtual Digital Assistant, do what they do best – talk and listen to us. The next leap in NLP will be devices that don’t require you to type at all, only talk.
One such sci-fi to real-world technology is Xploree – a smart keyboard that brings the consumer face-to-face with smart suggestions that truly matter. It was born out of an idea to use language intelligence as a unified playground for connecting brands and services to consumers. The humble smartphone keyboard app has evolved in its journey, from being a simple input interface to a smart personalized assistant to consumers. Powered by NLP and Machine Intelligence, Xploree comes in the form of smart multi-lingual keypad. By analyzing the text typed, Xploree maps it with the best options available from the existing partners who offer everything starting from food recommendations to shopping to exciting deals and predict what a user might want. All this is done entirely on the user’s phone with proprietary and lightweight NLP algorithms, so that one can enjoy Xploree without compromising his/her privacy. The end product? A keyboard that thinks, for a change.
Real-time hyper-contextual suggestions, seamless browsing through the keyboard without having to switch apps, intent-driven emoticons that hint at useful suggestions in your moment of need, these are just some of the functionalities that the marriage of NLP, neural networks, and machine intelligence has helped create.
The world around us is constantly advancing, and emerging technologies like NLP, AI, and Deep Learning will begin continue to revolutionize the way businesses work, for the better. Embracing these technologies, and integrating them into the core of our businesses is the optimal way to shift-the-paradigm.
The mobile keyboard is the single most used application on your device. Whether it is to enter your unlock passcode, search for something on the web/phone, or simply, to communicate.
Xploree is on a mission to help you get better acquainted with your keyboard. Here’s 5 ways you can personalize your mobile keyboard –
TXT SHORTCUTS 4 LYF
For most of us, switching to slang words that like stmt for statement, d for the, etc. could mean trouble, especially since we get so used to them that we start to forget the real words. That being said, (almost) everyone gets irritated (after a while) of typing long words like – Incomprehensibilities, unimaginatively, etc. again and again. It’d be miraculous if there was a way to type 3-4 letters and get it replaced with the intended 15 letter word.
Xploree allows you to set Text Shortcuts for everything. For e.g – You could set your email id to a shortcut called +myid. Whenever you type +myid, xploree will automatically replace it with your email id.
BRING YOUR CONVERSATIONS TO LIFE WITH EMOTICONS
It is a scientific fact that our minds respond better to imagery. We’ve all had those conversations where it’s all just words and after a while, our minds automatically stays aloof from the activity.
Xploree encourages you to bring your conversations to life with a set of 1200+ emoticons and fun stickers. Human beings are made to express. So whether it’s a simple laugh for a joke, or a musical instrument to invite friends over for a jam session, or the angry face for something someone did, express yourself.
TRANSLITERATION IS THE NEW TRANSLATION
Of course the two terms translation and transliteration mean different things. But who needs translation when you have transliteration? Communicating with people in your mother language is always fun. No matter how good you are with wordplay, some things just don’t sound right in another language.
With support for over 110+ international as well as regional languages, Xploree is quickly covering all the bases. Whether it is a pen pal in a foreign country, or that relative back at your hometown/village. Transliteration can help you type in a number of regional languages using the same keyboard with minimal efforts.
THEMING: COLOR CHANGES TO…
One of the major implied requirements in a keyboard is choice of color. To truly personalize your keyboard, you need to be able to set it to look the way you want it to, thereby making it an extension of you rather than just a persona of your device.
With Xploree, you can do just that. No matter what your mood is, with a wide selection of themes right from color based themes to animated themes to image based themes and seasonal themes, the available choices are aplenty.
So just like with the wild card from Uno, choose your color and remember to not forget to have fun.
A LITTLE TECHNOLOGY, A LOT OF YOU
The technology that drives xploree is based on a love for human logic. Right from sensing your affinities to serving you when needed, with recommendations matching your needs, to syncing your personal profile to the cloud for you to use on any device that has xploree.
Think of it as your subconscious self
It does exactly what you need, right when you need it, and more importantly – without you having to explicitly tell it to do so. Personalized Indeed.
To get started with the keyboard that thinks, switch to Xploree now:
Search restaurants & order food online without switching apps
Does your life majorly revolve around food? Are you the one who constantly thinks of what to eat next, in between work, sleep or maybe even during a meal. Are you having a tough time dealing with your all-veg life during Navratras?
Well, we totally empathize with you!
If you are still reading this- Congratulations! You are a certified foodie now!
By the way what is the next thing you love or use the most in life? It’s an easy guess- your Smartphone.
We are a technology company and believe that technology is all about reducing barriers that makes life simpler. In an effort to bring you closer to food, we introduce to you Xploree:
The smart keyboard app that works with all devices, (across all apps, in virtually any language, based on unique individual history, personality, interests and behavior), connecting people to content, products, services and solutions, in their moment of need!
Planning what to eat, where to eat, checking out restaurants’ ratings, etc, literally kills your desire to order food online or your desire to dine in your ideal restaurant, doesn’t it?
Not anymore! With the seamless integration of Zomato within the Xploree app, searching for restaurants or ordering online is as simple as unlocking your phone. In fact, you don’t even need to have the food app on your phone.
Thanks to this alliance, you just need to unlock your mobile and TYPE. Yes, you read it right. Just TYPE the bare minimum specifics on your keyboard and it will not only recommend the best available options with respect to location, cuisine, etc but will also inform you about the hot deals, coupons and discounts that Zomato has to offer.
Planning an outing on a Whatsapp friends group? You will be delighted to see how Xploree catches up with the ongoing conversation and recommends awesome restaurants in a jiffy. You won’t even have to leave the chat to pick and choose a restaurant or order food online. You can do it all without missing out on all the fun in your group chat. In fact, it works well with all those who hate to go the Extra mile– that too for food. Why do it the old way when you have smart alternatives available!
Unlock your phone and discover lip smacking food at your fingertips and at your doorstep. The secret ingredient to ease of ordering and deliciousness is out. Download now:
Warning: Read this before your keyboard app automatically updates its keyless features
Have your fingers ever took the shape of a crumbled claw from typing too much on the mobile? Are you a person who likes to text and snack often? And end up getting both fingers and the mobile keyboard messy with all that oil? Or are you the one who is not a QWERTY fan and is looking for something more intuitive?
Have you ever wished for something that often happens in science fictions like Minority Report or Avengers; where actors call out the schematics by waving their hands- swiping and pulling to access their intelligent systems?
In a high-tech world where change is rapid and constant, smartphones are the devices tech companies are looking forward to innovate and the keyboard undisputedly is the most important and unexplored tool of mobile devices. As technology progresses, accurate text prediction is no longer a differentiator. The next wave of innovation is virtual, with intelligent systems and algorithms tracking your thoughts.
Although there are a few pretenders to the throne with sliding, gliding, next word prediction and sentiment gauzing features thriving in the industry, the next big thing is yet to happen in the mobile world.
So, all you people who really want the real X factor or something more in your smartphones apart from front camera and flashlights for selfies, Pay Attention! Things are about to get really cool!
Now, instead of merely pushing for a fast and accurate typing experience, we have found a way to remove letters and alphabets from the keyboard altogether! Wait, not just the alphabets- everything! The mobile keyboard will become your whiteboard and you can now paint it with your thoughts.
What? You don’t believe us? You want to know why? Well, after being in the Text input, AI & NLP industry for more than one and half decades, with two successful products in the kitty, we wanted to give something more to our users. Something that’s in the future. We see the keyboard to be an interface between users’ brain and their phone or between two people. Hence we thought- future innovations should focus on lowering the barriers to connecting them.
So, we present to you the Futuristic keyboard app that will literally read your mind, gauze your facial expressions/mood and type the same for you in the chat box. To know more follow us on Facebook and Twitter. Till then here’s a sneak peak of the look and feel of it.
Have fun reading it and don’t forget to share the love!
Ever wondered how often you simply checked the mobile to do something random without any specific agenda?
Ever been in one of those situations when you just open the app drawer, and randomly choose what you want to do, based on which app you feel like using at that particular moment?
Of course you have. We’ve all been there, done that.
How often on Facebook you find yourself stuck watching an interesting video that you stumbled upon while checking random updates about friends and family?
Isn’t it just delightful when you stumble upon stuff while going about your business on the mobile?
Well, these are some of the precious moments that hold the key to dispensing interesting content and ideas to mobile users.
The concept is called as Discovery, and it is an emerging term in the marketing community. It isn’t just one initiative or one task, rather it’s emblematic of the many channels that a brand partakes in. Unlike Acquisition Marketing, where an organization specifically reaches out to consumers by means of ADs or impressions generated through activities such as paid search, Discovery Marketing is that aspect of your brand’s marketing mix that allows users to stumble upon a brand.
Many, if not all, of discovery marketing is based on content creation, with some exceptions including content marketing, SEO, etc.
At the crux of discovery marketing is the understanding of the fact that there is no one initiative that will make you an instant success. People interacting with your brand will be what success is derived from. Depending on the industry, there are different discovery marketing channels that will be more pertinent to consider and then execute on. It is crucial to test which channels your audience is most active in and to understand what content formats your consumers respond to on those networks. There is nothing worse than an inconsistent amplification strategy.
Remember to test, optimize, and think about your consumer. If you keep your consumer at the heart of your marketing mix, it’s difficult to fail. If you don’t believe your consumer will stumble upon your brand in a specific channel, move on.
The mobile keyboard, is one such emerging channel. Being omnipresent in almost 90% of our interactions with the mobile, it can truly learn to understand our intents without us having to explicitly state them. Think of it as your subconscious self.
You know how in your subconscious, you know what you want, but there is no medium for the subconscious self to talk to the conscious self? Well an intelligent mobile keyboard can convey those messages for you.
If you find yourself talking about buying a pair of shoes, or a new smartphone, a smart mobile keyboard can show you the best brands available, along with the best offers and deals for the product on leading online stores. If you’re talking to your friend about how you’re craving for a pizza, an intelligent mobile keyboard can provide you with coupons to the nearest pizza store, and also show you the best currently available combo offers.
Doesn’t all that sound like things your subconscious self would be screaming at you? If only it were audible.
Xploree – the intelligent mobile keyboard, is doing all this and much more with its humanlike sensibilities. To begin marketing the right way, and connect your subconscious and conscious self with a keyboard that can think, switch to Xploree now.
How often while talking about something do we feel the need to do a search regarding the topic of discussion? What if there was a way to provide you with handpicked content that is relevant to you, when you need it the most? Oh wait, there is!
The scope of media/content distribution via the mobile keyboard is tremendous and unexplored. Xploree is making waves in carving a new era in content consumption in the most unique way. Xploree aligns itself with the users’ thought process by understanding and sensing users’ purpose, desires, motives, actions, needs, wants, expressions, etc. Users can thereafter choose to launch and see discoveries that they stumble upon while going about their usual business on the mobile.
As such Xploree is emerging to be the next best destination for contextual news discoveries, using its thinking capabilities for adapting and applying knowledge to different scenarios, a.k.a Contextual Intelligence.
Here’s a comparative scenario to put things into perspective:
Without Xploree: You do a google search for stand-up comedy in your locality, and pray that you get bookmyshow results to be able to book seats, and then head over to zomato to figure out where to eat after the show or download those apps separately.
With Xploree: You and your friends are talking about some new comedy movies playing in town when Xploree provides you with a compilation of the top most upcoming stand-up gigs with links to book tickets (with offers, if any). Maybe talk about eating your favorite dish while deciding which show to book, and Xploree will show up nearby restaurants almost instantaneously.
Xploree and Contextual Intelligence
Xploree uses technologies like Machine Learning and Natural Language Processing to offer contextually aware solutions, much like Netflix, YouTube, and Amazon. All of them provide a ‘recommended for you’ section based on the user’s usage profile. For a person buying computers/laptops, Amazon would recommend accessories to go with the product. For a person watching a particular video, YouTube would (most of the time), recommend similar videos that can be of interest to the person. Similarly, if you are watching a comedy special on Netflix, it would recommend similar other shows that might interest you.
Thanks to the ubiquitous nature of mobile keyboards, Xploree’s AI algorithms can provide contextual suggestions for things that you are talking to people about: right from product recommendations to restaurant reviews to current cab rates. You type it, and Xploree will provide recommendations in real-time. The easiest plus point is not having to explicitly state what you want (skipping the search), and getting similar if not better suited results.
All you need in your busiest schedule is to have a virtual friend at bay who understands your needs even before you spell it out explicitly.
To make your life easier, make friends with the intelligent mobile keyboard – Xploree NOW
What brands do you engage with the most every day as a digital marketer? Youtube, Amazon, Google, Facebook? Ever thought what makes them standout in the digital marketing space? The answer to that is- their ability to RECOMMEND! The commonality in all these giants are the usage of Machine Learning and AI powered algorithms that understand every user’s behavior and make recommendations based on their activities. This leads us to a situation where brands have started to incorporate recommendations into products and content to drive engagements. Hence for digital marketers, every move the smartphone user makes is an opportunity for conversion. As such every digital marketing move, should focus on making the user look forward to relevant content rather than a task to strike off the mails or display ads from their current browser. Here’s how:
Leveraging NLP to capitalize on text inputs:
Conversational commerce is predicted to rule the business in the coming years. This means that users can look forward to doing everything from catching up with a friend to shopping online, booking a movie ticket and checking in to their flight on a messenger.
Natural Language processing has the ability to process human language to a level where it can infer responses. This technology can help brands understand customers on a larger scale by identifying the logical form of text inputs. In fact, the most basic example would be the mobile keyboard that heavily relies on NLP not only for predicting new words while typing but also learn from the act and predict responses and recommendations basis the context.
NLP as such can be used by digital marketers to simplify human text inputs and drive engagements and conversions on every word typed by the user.
Machine Learning to understand user behavior and pattern:
Machine Leaning is all about building intelligent systems that can learn from experiences, context and behavior. Now that the world has shrunk to the size of pocket, every digital marketer is after smartphone users. AdWords, retargeting, native ads have been done to death and a sword of ‘what next’ keep on hanging around the neck of digital marketers. With smartphone users as the primary target, digital marketers must watch out for new technologies that captures 100% text inputs. Text inputs while browsing or chatting are the best ways to capture data and show instant recommendations to users’ basis their behavior pattern or current context.
In fact, if there are two things everyone does at least once in a day would be Google & Facebook. The former processes results while the latter’s deep text abilities create newsfeeds. All these developments have changed the way online search works.
But if the real revolution in the consumer AI is happening on the mobile, then it makes more sense to start advertising prior to search or before the user makes an explicit query. Going to the browser and then typing to wait for the search results to appear will very soon become a tiring task and users would love to skip the steps!
As such, the power of AI goes beyond digital marketing to create a difference for anyone who wants to stay ahead of time. Future belongs to these early adopters who can bet big to precede search and grab eyeballs just when the user unlocks his phone thereby making their business more agile.
According to statistics, in 2016, India overtook many other developing markets, with 78.82% of web traffic coming from mobile devices. Quite clearly leading the race in web traffic from mobile devices, India left countries like UK, USA, Germany, and France lagging far behind. The subsequent fallout in terms of taking the mobile and app route for brand messaging and ad dispensation is overwhelmingly positive.
However, a study by Google found that on an average, Indians only use 9 mobile apps of the 33 they install.
This shows, Indians on an average access internet the most through mobile devices, but at the same time have a handful of religiously used apps.
Targeting this demographic can be very tricky, especially if you’re going about it the wrong way.
Here’s 5 things you need to know to efficiently use the mobile as a successful tool for advertising in this market -
Understand Phone Usage of Indian Mobile Consumers
Here’s some stats that will tell you a lot about the phone usage of Indian mobile consumers –
Seek Their Respect NOT Their Attention
If you want to embrace the gold standards in mobile advertising, you need to focus on gaining users’ trust and respect, and not their attention. Consumers are averse to intrusive ads hijacking their small device screens. Advertising on desktop has gone down this path, and this trend has led to ad-blocking becoming all the rage it is today.
Hence, marketers need to figure out effective ways to advertise on mobile using techniques that consumers find acceptable and interesting at the same time.
Make SENSE to Them in the First 2 Seconds
A key challenge with mobile is to figure out the timing of ad placement and what works best for user. Too many brands are focused on serving impressions irrespective of whether it makes sense to them at the point when it shows up on the mobile screen. Does it actually fulfill a purpose for the user matters more than pure branding and ideally the same should reflect through the timing of messaging
The brand has to create the impact in the first two seconds, which otherwise can result in weaning interest and irrelevance. It is therefore worthwhile spending time becoming a part of users’ online journey by becoming imbibed in their thought process.
“No one can tell what the users want better than the users themselves.”
Go For Effectiveness Rather Than Efficiency
Ad networks promise Ad Visibility, but what’s the point of 100% visibility, with 0% relevancy? When the content provided is not in accordance with their needs, users tend to simply ignore the advertisement.
Based on conclusions drawn from users’ thought process and intents, it is therefore sensible to chart out an effective strategy create to deliver suggestions rather than ads contextually.
Machine Learning for Marketing
When it comes to real-time needs for marketers, Machine Learning has drilled itself into some pretty deep foundations. By leveraging advanced analytics tools, machine learning helps brands gather predictive data, detect patterns within massive databases to thereby power predictive responses for personalized solutions.
Machine learning capabilities can be used to understand customer product preferences based on historical purchases.
So, to summarize –
“If you are not leveraging consumer context effectively, your methods can simply prove to be obsolete.”
To begin advertising the right way, and continue to taste success, try out the Xploree keyboard today. Read more.