Smartphones have truly become the personal device of choice for millions around the world. By 2020, there will be 2.87 billion smartphone users around the world. As per statistics available on Statista, China leads other nations in terms of smartphone usage with 717.31 million users while India follows in at second with 300. 12 million…
Off late, Artificial Intelligence has become the talk of the town with major MNC’s investing in AI specialised companies to drive in the next wave of innovation. Before we delve deep into understanding the industry trends in AI let us first understand what AI stands for. Artificial Intelligence is the ability of machines to emulate…
A major differentiator between humans and machines and one that technology will not be able to ape in a long time to come, is human emotions. The joy of celebrating your birthday in the company of family and friends. The excitement of taking your brand-new car for a spin or the pain of losing a…
Imagine this- you browsed a few shopping websites for a swimwear. Next day, you open Facebook at office and bam. You see 5 swimwear suggestions right at the top. Next steps? You either quickly close the window or get busy crossing those ads away. Paid a big price for a harmless search. Are…
Rise in mobile advertising will boost overall digital marketing spends to around $1.21 billion in 2017, says the eMarketer report. This is further triggered by the availability and adaptation of smartphones penetrating to even tier 3 cities in developing countries. Marketers now have more complex demographics and audience to deal with but unfortunately their…
We’ve all been in those situations where we simply check the mobile to do something random without any specific agenda. We’ve all opened the app drawer, and randomly chosen an app that we felt like using at that particular moment. A delightful consequence of this intuitive decision is the discovery of interesting content and ideas….
Do you find yourself feeling this unavoidable need to check news while texting, tweeting, posting statuses, etc.? Don’t worry, you’re not alone. Mobile users will now be able to stay connected with latest news, views, opinions and all that’s happening around them from within their mobile keyboard. All that they need to do is tap…
“Shop for Big Billion Day and Great Indian sale directly from your mobile keyboard” Flipkart’s Big Billion Day and Amazon’s Great Indian Festival have already kickstarted and people are already going crazy with kind of deals that are out there. With their wish list and carts almost full, shopping is just one tap away. However,…
“Remember, your work may be only to sweep a railway crossing, but it is your duty to keep it so clean that no other crossing in the world is as clean as yours” The quote above is from – the most influential engineer from the history of contemporary India, Sir M Visvesvaraya; to – Every…
The Indian Government’s mandate to add local language support in the mobile devices has come as a reality check for most OEMs (Original Equipment Manufacturers). The norm so far had been to support a handful of regional languages along with global ones. However, soon all smartphones, feature phones, etc. will need to support display of…